Social Media Done Right in Just 30 Minutes a Day<br />#SM4NP<br />
The Steps:<br />Architect your successbuild for strength & Flexibilitymove inkeep it maintained<br />
Step One:<br />Architect your success<br />
A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and meas...
Strategy Step by Step<br /><ul><li>Objectives
Audience
Integration
Tools and Tactics
Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
Objective<br /><ul><li>What do you want to accomplish with social media?
Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan</li>...
Organization Goal: Increase online ticket sales<br />Social Media Goal: Increase online community actions by 25% in one se...
Strategy Step by Step<br /><ul><li>Objectives
Audience
Integration
Tools and Tactics
Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
Who must you reach with your social media efforts to meet your objective? Why this target group?<br />Is this a target gro...
These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
Step Two:<br />BUILD for strength & Flexibility<br />
Strategy Step by Step<br /><ul><li>Objectives
Audience
Integration
Tools and Tactics
Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
One Way<br />emailsearch engine<br />ads<br />Homebase<br />Web Site<br />AudienceObjective<br />SocialListeningConversati...
California State Parks Foundation<br /><ul><li> May 2009
 100 Park Closures Imminent
 500 Facebook Fans
 Mostly Direct Mail Supports</li></ul>New Strategy:<br />Reach younger supporters to prepare for a ballot initiative to pr...
Integrated Components<br />Home Base	<br />One Way<br />Social<br />Web site redesign to emphasize:<br /><ul><li>Petition
Facebook
Donations</li></ul>“Urgent Grams” to:<br /><ul><li>High Dollar Donors
Other Members
Prospects
Facebook Welcome Page
Fan Videos on YouTube</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 Lice...
Integrated Looks & Message<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 Lic...
Step Three:<br />Move in<br />
Strategy Step by Step<br /><ul><li>Objectives
Audience
Integration
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Holly Ross: Social Media Done Right in 30 Minutes a Day

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The world of social media expands every day, so it can be tough to know exactly where to get started. In addition to offering tools to help you be deliberate and strategic in your approach, this session will review some of the primary components of social media strategy building, online engagement, and how to get started with just 30 minutes per day.

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  • Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
  • Flickr Photo: http://www.flickr.com/photos/wscullin/3770015203/sizes/o/in/photostream/
  • Here are some things to think about when building your strategy.In the conference materials I uploaded some worksheets to help you map out a strategy. These are also available on the WeAreMedia wiki.You’ll want to think about your:ObjectivesAudienceContentStrategyToolsHow you’ll measure successYou’ll want to think these through each time you embark on a specific campaign or experiment.
  • http://www.flickr.com/photos/climens/3911106012/
  • Now, restate your objective so it is “SMART” – SpecificMeasurableAttainableResult-FocusedTime-basedYou can use this method for large or small objectivesOutputs vs. Impact. Frequency of attendanceCuriosity to learn about the art formDepth of emotional responseQuality of social connections
  • Source: LEVERAGING SOCIAL MEDIA Understanding the Strategy and Putting it into PracticeFacilitated by Beth Kanter, Blogger and Co-Author, The Networked Nonprofit Hosted by Theatre Bay Area at the Contemporary Jewish Museum
  • http://www.flickr.com/photos/climens/3911106012/
  • Flickr Photo: http://www.flickr.com/photos/jp1958/4605284988/sizes/l/in/photostream/
  • http://www.flickr.com/photos/climens/3911106012/
  • $950,000 Raised$300,000 Online Tough to track specifically to social media46% of that came from supporters new to CSPFEmail list size grew in tandem with Facebook Fans, suggesting that they are highly related
  • Flickr Photo: http://www.flickr.com/photos/clockworkgrue/3527277010/
  • http://www.flickr.com/photos/climens/3911106012/
  • Be real
  • Be real
  • Be real
  • Be real
  • http://www.flickr.com/photos/climens/3911106012/
  • Holly Ross: Social Media Done Right in 30 Minutes a Day

    1. 1. Social Media Done Right in Just 30 Minutes a Day<br />#SM4NP<br />
    2. 2. The Steps:<br />Architect your successbuild for strength & Flexibilitymove inkeep it maintained<br />
    3. 3. Step One:<br />Architect your success<br />
    4. 4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy.<br />Start with Strategy<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    5. 5. Strategy Step by Step<br /><ul><li>Objectives
    6. 6. Audience
    7. 7. Integration
    8. 8. Tools and Tactics
    9. 9. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    10. 10. Objective<br /><ul><li>What do you want to accomplish with social media?
    11. 11. Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan</li></li></ul><li>Give Your Social Media Objective An IQ Test! <br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    12. 12. Organization Goal: Increase online ticket sales<br />Social Media Goal: Increase online community actions by 25% in one season.<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    13. 13. Strategy Step by Step<br /><ul><li>Objectives
    14. 14. Audience
    15. 15. Integration
    16. 16. Tools and Tactics
    17. 17. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    18. 18. Who must you reach with your social media efforts to meet your objective? Why this target group?<br />Is this a target group identified in your organization’s communications plan?<br />What do they know or believe about your organization or issue? What will resonate with them?<br />What key points do you want to make with your audience?<br />Audience<br />
    19. 19. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    20. 20. Step Two:<br />BUILD for strength & Flexibility<br />
    21. 21. Strategy Step by Step<br /><ul><li>Objectives
    22. 22. Audience
    23. 23. Integration
    24. 24. Tools and Tactics
    25. 25. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    26. 26. One Way<br />emailsearch engine<br />ads<br />Homebase<br />Web Site<br />AudienceObjective<br />SocialListeningConversation<br />Connecting<br />An Integrated Strategy<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    27. 27. California State Parks Foundation<br /><ul><li> May 2009
    28. 28. 100 Park Closures Imminent
    29. 29. 500 Facebook Fans
    30. 30. Mostly Direct Mail Supports</li></ul>New Strategy:<br />Reach younger supporters to prepare for a ballot initiative to protect California parks. <br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    31. 31. Integrated Components<br />Home Base <br />One Way<br />Social<br />Web site redesign to emphasize:<br /><ul><li>Petition
    32. 32. Facebook
    33. 33. Donations</li></ul>“Urgent Grams” to:<br /><ul><li>High Dollar Donors
    34. 34. Other Members
    35. 35. Prospects
    36. 36. Facebook Welcome Page
    37. 37. Fan Videos on YouTube</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    38. 38. Integrated Looks & Message<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    39. 39. Step Three:<br />Move in<br />
    40. 40. Strategy Step by Step<br /><ul><li>Objectives
    41. 41. Audience
    42. 42. Integration
    43. 43. Tools and Tactics
    44. 44. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
    45. 45. listening<br />
    46. 46. Listening with rss<br />
    47. 47. Listening with rss<br />
    48. 48. Listening with alerts<br />
    49. 49. Listening with twitter<br />
    50. 50. Listening dashboard<br />
    51. 51. Listening dashboard<br />
    52. 52. joining<br />
    53. 53. Joining with comments<br />
    54. 54. Joining with comments<br />
    55. 55. Joining with signposts<br />
    56. 56. creating<br />
    57. 57. Creating profiles<br />
    58. 58. Creating real profiles<br />
    59. 59. Creating engaging profiles<br />
    60. 60. Creating valuable profiles<br />
    61. 61. Creating content<br />
    62. 62. Strategy Step by Step<br /><ul><li>Objectives
    63. 63. Audience
    64. 64. Integration
    65. 65. Tools and Tactics
    66. 66. Measurement</li></li></ul><li>
    67. 67.
    68. 68. More Resources<br /><ul><li>Allfacebook.com
    69. 69. John Haydon/Inbound Zombie: The Complete Facebook Guide For Small Non-Profits
    70. 70. BethKanter.org
    71. 71. Case Foundation: Social Media 101
    72. 72. Idealware Social Media Decision Making Guide</li></li></ul><li>Resources<br />Templates:<br />Community Map Template: http://bit.ly/DIYcommunity<br />Content Map Template: http://bit.ly/DIYtemplate<br />Metrics Template: http://bit.ly/DIYmetrics<br />Books & Collections:<br />We Are Media: http://wearemedia.org<br />Social by Social: http://socialbysocial.com<br />#SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php<br />Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/<br />
    73. 73. Thank You!<br />Holly Ross<br />ED / NTEN<br />holly@nten.org<br />Twitter.com/ntenhross<br />Facebook.com/nten.org<br />

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