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Holly Ross - Social Media Dashboards that Help You Drive
 

Holly Ross - Social Media Dashboards that Help You Drive

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    Holly Ross - Social Media Dashboards that Help You Drive Holly Ross - Social Media Dashboards that Help You Drive Presentation Transcript

    • SOCIAL MEDIADASHBOARDSThat Help You DriveHolly RossExecutive Director, NTEN
    • REMEMBER THIS? http://www.flickr.com/photos/minidriver/4667418685/sizes/l/in/photostream/
    • SO MANY CHOICES… http://www.flickr.com/photos/cogdog/6333021221/sizes/l/in/photostream/
    • …SO LITTLE TIME.
    • DRIVER’S EDUCATION http://www.flickr.com/photos/ttcopley/2493506685/
    • KNOW YOUR ROUTE…
    • LISTENING DASHBOARDS http://www.flickr.com/photos/35458120@N02/3995611896/sizes/m/in/photostr eam/
    • LISTENING WITH RSS
    • LISTENING TO BLOGS
    • LISTENING TO TWITTER
    • LISTENING TO THE NEWS
    • CREATE A LISTENING DASHBOARD
    • NETVIBES
    • KNOW YOUR ROUTE…Topical trends – what are people writing about?Useful content – what are people bookmarking?Provocative content – what are people commenting on?
    • AND PLAN AHEAD
    • PRODUCTION DASHBOARDS
    • SCHEDULING http://www.spredfast.com/product/
    • PERMISSIONS http://hootsuite.com/
    • MANAGE MULTIPLE ACCOUNTS http://www.flickr.com/photos/apricum_net/7004822729/sizes/l/in/photostream/
    • RESPONSE MANAGEMENT http://www.spredfast.com/product/engagement/
    • PLAN AHEAD - PRODUCTIONBring order to social media by providing structure and processFocus on goals by scheduling contentGive staff clear responsibilities with permissionsCatch all the details – what you need to respond to
    • MEASUREMENT DASHBOARDS http://www.flickr.com/photos/oopsilon/1048408156/sizes/l/in/photostream/
    • GATHER METRICS MANUALLY
    • CREATE YOUR OWN DASHBOARD
    • RENT A DASHBOARD
    • RESOURCES NetVibes Google Reader HootSuite Tweetdeck SpredFast SproutSocial Lithium Radian6
    • Holly RossExecutive Director, NTENholly@nten.org@ntenhrossTHANK YOU!