Heidi Massey: Building Social Media Engagement: It’s About Me, Not You

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Nonprofits are being told they MUST be on social media. But you have tried and have not seen any real results. However, there is hope. And you don’t need to be a rocket scientist to create a rocking social media presence for your organization.

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Heidi Massey: Building Social Media Engagement: It’s About Me, Not You

  1. 1. Building Social Media Engagement It’s About Me, Not You!
  2. 2. Who am I talking to?
  3. 3. Is this you on social media?
  4. 4. Engagement = Community
  5. 5. Listen!
  6. 6. Social Capital(You scratch my back and I’ll scratch yours.)
  7. 7. But how do I build social capital?
  8. 8. Patience
  9. 9. TipsYou should think about doing these things• Variety• Me, not you• Cute Dog Theory…and beyond!• Get real!• Tell me a story• Don’t just lay there!
  10. 10. ***Bonus Tip*** Check out this post by Beth Kanter “What the Research Says About Increasing Facebook Engagement”http://www.bethkanter.org/research-fb-engagement/
  11. 11. Thank you!Questions? Heidi Massey Find Chicago Counts on Facebook

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