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#GivingTuesday: Plans that Work
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#GivingTuesday: Plans that Work

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Blake Groves, VP, Strategy & Business Development, SalsaLabsThe average online gift on #GivingTuesday 2013 was $142.05. That’s up significantly – 40% to be exact – from 2012’s average gift of $101.60. …

Blake Groves, VP, Strategy & Business Development, SalsaLabsThe average online gift on #GivingTuesday 2013 was $142.05. That’s up significantly – 40% to be exact – from 2012’s average gift of $101.60. In this presentation, you’ll learn the best tactics from nonprofits who raised money successfully on #GivingTuesday in 2013. Come prepared to learn how to attract new donors, retain existing donors, integrate #GivingTuesday in your year end fundraising program and more in this hands-on presentation.

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  • 1. Live Tweet Right NOW! #GivingTuesday: Plans that Work
  • 2. Live Tweet Right NOW!
  • 3. Live Tweet Right NOW!
  • 4. Live Tweet Right NOW!
  • 5. Live Tweet Right NOW!
  • 6. Live Tweet Right NOW!
  • 7. Live Tweet Right NOW! 270% Online donation volume on Tuesday after Thanksgiving since 2011 40% Year-over-year increase in the dollar value of the average donation 40+ Countries had active #GIVINGTUESDAY efforts in 2013 10,000+ Charities, nonprofits, corporations, community groups and government agencies participating in #GIVINGTUESDAY 3BILLION+ Total global impressions in traditional and social media
  • 8. Live Tweet Right NOW!
  • 9. Live Tweet Right NOW!
  • 10. Live Tweet Right NOW!
  • 11. Live Tweet Right NOW!
  • 12. Live Tweet Right NOW!
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  • 15. Live Tweet Right NOW!
  • 16. Live Tweet Right NOW!
  • 17. Live Tweet Right NOW! The Opportunity ・Scale ・Storytell ・Unite ・Partner ・Inspire ・Create
  • 18. Live Tweet Right NOW! 1. Demonstrate tangible ROI from donation 2. Communicate an aspirational but realistically achievable goal 3. Asks from Individuals big motivator (power of RT and #ff) 4. Match the “headlines”, branding, etc. Top 4 Fundraising Rules for Twitter
  • 19. Live Tweet Right NOW! 1. Demonstrate tangible ROI
  • 20. Live Tweet Right NOW! 2. Communicate achievable goal
  • 21. Live Tweet Right NOW! 3. The Power of Friends
  • 22. Live Tweet Right NOW! 4. Match the headlines, etc. It’s more than just branding – it’s a seamless experience (with higher conversion rates)
  • 23. Live Tweet Right NOW! Can’t emphasize this enough: • DON’T direct people to a generic page on your site • The hashtag or theme as headline • Call-to-action – level for Twitter audience • Think about audience and match it all to them Match it all: branding, CTA…!!!!!!
  • 24. Live Tweet Right NOW!
  • 25. Live Tweet Right NOW! All Social Media Email Peer-to- Peer #GivingTuesday > Twitter
  • 26. Live Tweet Right NOW! First: Identify Your Audience Donated on #GivingTuesday last year Signed XYZ Petition Recurring Donor Social Influencer
  • 27. Live Tweet Right NOW! Second: Segment Your Audience
  • 28. Live Tweet Right NOW! Now for the Plan
  • 29. Live Tweet Right NOW! Top 3 Things to Remeber 1. Friends are the best! 2. Email is not dead! 3. Personalization is more than polite, it’s effective.
  • 30. Live Tweet Right NOW! Friends Inspire 33% of the Time
  • 31. Live Tweet Right NOW! Friends Inspire & Spread the Word
  • 32. Live Tweet Right NOW! Email is Where It’s At… Social Email Supporter Love
  • 33. Live Tweet Right NOW! Don’t Personalize, Individualize 244% e-mail opens 161% click through 330% revenue per mailing E-mail segmentation by demographics and interests Social + Segmentation + Email
  • 34. Live Tweet Right NOW! It doesn’t end on #GivingTuesday December makes up about 28% of yearly fundraising for nonprofits using Salsa. Quite a bit of it coming in the last week.
  • 35. Live Tweet Right NOW! Follow-up First: before you tweet Plan Twitter Campaign Plan Email Follow-Up Launch Campaign Capture Info in DB Automation Kicks In Analyze Results
  • 36. Live Tweet Right NOW! It’s Not About You. It’s about them.
  • 37. Live Tweet Right NOW! #GivingTuesday Salsa @salsalabs info@salsalabs.com www.salsalabs.com Get in Touch with Us. Get a Complete #GivingTuesday Plan at www.salsalabs.com/givingtuesday