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Fundraising With  Social MediaDarian Rodriguez Heyman      March 22, 2012
Our Agenda•Why Social Fundraising?•How To Launch a Campaign
Why SocialFundraising?
Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a “Peer Ask”•Turn Your Donors IntoFundraisers
$300 Billion      Donated by Individuals per YearSource: 2008 Chronicle of Philanthropy
Online Giving:     13%
Growing at:        35% — 55%Source: 2010 Blackbaud, 2010 Giving USA
How Not To Launch
How To Launch a  Campaign
How to Launch•Just Do It •Fail Fast, Fail Forward•Accountability 2.0 •Direct •Complete •Immediate
How to Launch•Step 1: Pick a SMART Goal •$20,000 •By June 30, 2012 •LBHS Playground •For 647 Kids
“People Don’t Give To You, They      Give Through You”
How to Launch•Step 2: Do The Math •2% Response Rate •$93 Average Gift •1.2x Viral Value •10,000-Person List = $22,320
How to Launch•Step 3: Map Donations to Impact  •Think Incrementally
How to Launch•Step 4: Pick a Platform
•Step 5: Upload Content  Pick a  short videoUse                              Personalpictures        Keep text to a   Stor...
How to Launch•Step 6: Make Your DonateButton Shine
How to Launch•Step 7: Get Out of Your OwnWay•3-Click Rule
How to Launch•Step 8: Email Marketing•SMART Goal: Focus onImpact•People Give to People•Keep Them Posted  •Once/Week
How to Launch•Step 8: Email Marketing
How to Launch•Step 9: Get Social•Editorial Calendar•Facebook 1+/Week•Twitter 2+/Day•P2P Asks Are Key•Feed the Tip Jar
How to Launch•Step 9: Get Social•? Vs. .•Rich Media: Photos, Vids•Hashtags•Respond, Recognize &Retweet
How to Launch•Step 10: Activate•Captains, Committees,& Commandos•Turn Donors IntoFundraisers  •Ask Them!!!
How to Launch•Step 11: Test, Test, Test•Fail Fast, Fail Forward•A/B Splits•Data Vs. Gut
How to Launch•Step 12: Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
“People Don’t Give To You BecauseYou Have Needs, But Because You          Meet Needs”
How To Launch A    Campaign•Step 1: Pick a SMART Goal•Step 2: Do the Math•Step 3: Map Donations to           Impact•Step 4...
How To Launch A    Campaign•Step 5: Upload Content•Step 6: Make Your Donate          Button Shine•Step 7: Get Out of Your ...
How To Launch A     Campaign•Step 8: Email Marketing•Step 9: Get Social•Step 10: Activate•Step 11: Test, Test, Test•Step 1...
Thank You! Darian@SM4NP.orgwww.Nonprofits101.org Twitter: @dheyman
Fundraising With Social Media- Darian Rodriguez Heyman
Fundraising With Social Media- Darian Rodriguez Heyman
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Fundraising With Social Media- Darian Rodriguez Heyman

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Transcript of "Fundraising With Social Media- Darian Rodriguez Heyman"

  1. 1. Fundraising With Social MediaDarian Rodriguez Heyman March 22, 2012
  2. 2. Our Agenda•Why Social Fundraising?•How To Launch a Campaign
  3. 3. Why SocialFundraising?
  4. 4. Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a “Peer Ask”•Turn Your Donors IntoFundraisers
  5. 5. $300 Billion Donated by Individuals per YearSource: 2008 Chronicle of Philanthropy
  6. 6. Online Giving: 13%
  7. 7. Growing at: 35% — 55%Source: 2010 Blackbaud, 2010 Giving USA
  8. 8. How Not To Launch
  9. 9. How To Launch a Campaign
  10. 10. How to Launch•Just Do It •Fail Fast, Fail Forward•Accountability 2.0 •Direct •Complete •Immediate
  11. 11. How to Launch•Step 1: Pick a SMART Goal •$20,000 •By June 30, 2012 •LBHS Playground •For 647 Kids
  12. 12. “People Don’t Give To You, They Give Through You”
  13. 13. How to Launch•Step 2: Do The Math •2% Response Rate •$93 Average Gift •1.2x Viral Value •10,000-Person List = $22,320
  14. 14. How to Launch•Step 3: Map Donations to Impact •Think Incrementally
  15. 15. How to Launch•Step 4: Pick a Platform
  16. 16. •Step 5: Upload Content Pick a short videoUse Personalpictures Keep text to a Stories Sell!with human minimumfaces
  17. 17. How to Launch•Step 6: Make Your DonateButton Shine
  18. 18. How to Launch•Step 7: Get Out of Your OwnWay•3-Click Rule
  19. 19. How to Launch•Step 8: Email Marketing•SMART Goal: Focus onImpact•People Give to People•Keep Them Posted •Once/Week
  20. 20. How to Launch•Step 8: Email Marketing
  21. 21. How to Launch•Step 9: Get Social•Editorial Calendar•Facebook 1+/Week•Twitter 2+/Day•P2P Asks Are Key•Feed the Tip Jar
  22. 22. How to Launch•Step 9: Get Social•? Vs. .•Rich Media: Photos, Vids•Hashtags•Respond, Recognize &Retweet
  23. 23. How to Launch•Step 10: Activate•Captains, Committees,& Commandos•Turn Donors IntoFundraisers •Ask Them!!!
  24. 24. How to Launch•Step 11: Test, Test, Test•Fail Fast, Fail Forward•A/B Splits•Data Vs. Gut
  25. 25. How to Launch•Step 12: Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
  26. 26. “People Don’t Give To You BecauseYou Have Needs, But Because You Meet Needs”
  27. 27. How To Launch A Campaign•Step 1: Pick a SMART Goal•Step 2: Do the Math•Step 3: Map Donations to Impact•Step 4: Pick a Platform
  28. 28. How To Launch A Campaign•Step 5: Upload Content•Step 6: Make Your Donate Button Shine•Step 7: Get Out of Your Own Way
  29. 29. How To Launch A Campaign•Step 8: Email Marketing•Step 9: Get Social•Step 10: Activate•Step 11: Test, Test, Test•Step 12: Celebrate!
  30. 30. Thank You! Darian@SM4NP.orgwww.Nonprofits101.org Twitter: @dheyman

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