Fundraising with Social Media

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Billions of dollars are donated online every year, and the numbers are growing by leaps and bounds. But how can your NGO maximize its social fundraising efforts? Get concrete tips and tools for establishing your presence and getting big donations in the door. Presented by Darian Rodriguez Heyman at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.

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Fundraising with Social Media

  1. 1. fundraising With Social MediaDarian Rodriguez Heyman @Dheyman #sm4np
  2. 2. Our Agenda• Why Social Fundraising?• How To Launch aCampaign
  3. 3. Why SocialFundraising?
  4. 4. Why Social Fundraising?• People Give to People• The Most Powerful Formof Ask is a “Peer Ask”• Turn Your Donors IntoFundraisers
  5. 5. US Online Giving: $300B 13%35-55% Growth
  6. 6. How To Launch a Campaign
  7. 7. How to Launch• Just Do It • Fail Fast, Fail Forward
  8. 8. Step 1: Pick a SMART Goal • Rs. 80,000 /- • By December 31, 2012 • NDES Playground • For 247 Youth
  9. 9. “People Don’t Give To You, They Give Through You”
  10. 10. Step 2: Map Donations to Impact • Think Incrementally
  11. 11. Step 3: Pick a Platform INGREDIENTS FOR ORGANIZING
  12. 12. Step 4: Upload Content Pick a short video Use Use pictures Personal with Keep text to Stories! human a minimum faces
  13. 13. Step 5: Make Your Contribute/Donate Button Shine• 3 Tweaks: Button, Levels, Impact
  14. 14. Step 6: Get Out of YourOwn Way• 3-Click Rule
  15. 15. Step 7: Plan for Success• Editorial Calendar• Facebook 1+/Week• Twitter 1+/Day• P2P Asks Are Key• Seed the Tip Jar
  16. 16. Step 7: Plan for Success• Mornings: 8 – 9AM• Lunch: 12 – 1PM• End of Day: 4:30 – 6PM• Nights: 9:30 – 11PM• Weekends!
  17. 17. Step 8: Social Tips• ? Vs. .• Media: Photos, Vids• Tag Everyone!• Respond, Recognize &Retweet
  18. 18. Step 8: Social TipsThink50/50
  19. 19. Step 9: Activate• Form a Social MediaMarketing Committee • The Ask: 5 Minutes/Week
  20. 20. Step 10: Data Vs. Gut• Fail Fast, Fail Forward• A/B Splits
  21. 21. One Final Note: Celebrate!• Share MilestonesAcross All Channels• Document Impact• Declare Victory!
  22. 22. “People Don’t Give To YouBecause You Have Needs. TheyGive Because You Meet Needs”
  23. 23. Dhanyawad!Darian@SM4NP.org @dheyman

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