Your SlideShare is downloading. ×
Multi-channel Campaigns Ways your brand can help you raise more money and awareness  <ul><li>Farra Trompeter </li></ul><ul...
 
<ul><li>Farra Trompeter </li></ul><ul><li>Vice President </li></ul><ul><li>@farra </li></ul><ul><li>#sm4np </li></ul>
Reasons Nonprofits Communicate <ul><li>#sm4np </li></ul>
 
Brandraising ® <ul><li>#sm4np </li></ul>
Online Engagement Priorities <ul><li>#sm4np </li></ul>
But why care about all of this? <ul><li>Overall giving declining, but online still growing </li></ul><ul><li>Average gift ...
Anatomy of a campaign
A campaign connects a series of communications with… <ul><li>A problem </li></ul><ul><li>A solution </li></ul><ul><li>A go...
<ul><li>#sm4np </li></ul>
<ul><li>#sm4np </li></ul>
<ul><li>#sm4np </li></ul>
<ul><li>#sm4np </li></ul>
<ul><li>#sm4np </li></ul>
<ul><li>#sm4np </li></ul>
<ul><li># sm4np </li></ul>
<ul><li>#sm4np </li></ul>
10 ways you can make your campaigns stronger
1. Find the biggest news in your space    <ul><li>#sm4np </li></ul>
2. Connect it to your organization’s short-term goals  <ul><li>#sm4np </li></ul>
3. Find the specific problem this opportunity can help you solve  <ul><li>RAND study shows kids of deployed parents need s...
4. Find a solution that’s achievable within your timeline  <ul><li>Help fund Operation Purple next year </li></ul><ul><li>...
5. Find a way your audience can be part of the solution <ul><li>Make a gift </li></ul><ul><li>Post your picture to our wal...
6. Select the right channels to reach your audiences <ul><li>© photo by flicker beautyredefined </li></ul>
7. Reflect your organization’s tone & style <ul><li>#sm4np </li></ul>
8. Set a calendar of messages and promotions <ul><li>#sm4np </li></ul>
9. Report back to your audience about impact <ul><li>#sm4np </li></ul>
10. Analyze the results to inform the next campaign <ul><li>#sm4np </li></ul>
10 ways you can make your campaign stronger <ul><li>Find the biggest news in your space </li></ul><ul><li>Connect it to yo...
10 ways you can make your campaign stronger <ul><li>6.  Select the right channels to reach your audiences </li></ul><ul><l...
Contact Us <ul><li>www.bigducknyc.com </li></ul><ul><li>http://feeds.feedburner.com/TheDuckCall </li></ul><ul><li>www.face...
Contact Us <ul><li>[email_address] </li></ul><ul><li>twitter.com/farra </li></ul><ul><li>linkedin.com/in/farra </li></ul><...
Resources <ul><li>bigducknyc.com/brandraising/scorecard </li></ul><ul><li>#sm4np </li></ul>
Resources <ul><li>Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications , Sarah Durham www....
Questions?
Thanks!
Upcoming SlideShare
Loading in...5
×

Farra Trompeter: Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

1,106

Published on

With more and more communications channels out there, it’s getting increasingly difficult to ensure your organization stands out. In this session, Farra will help you learn how to cut through the clutter by suggesting ways you can build stronger campaigns by taking inspiration from your brand, and carrying your story strategically across many platforms.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,106
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Farra 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
  • 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
  • This is why you’re here. Your nonprofit can’t do these things alone, so nonprofit communicators need to motivate audiences to help you in all three areas. But you think YOU feel frazzled, think about your audience… 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
  • With average American receiving 5000 marketing messages daily, how can they keep track of it all? The answer, a consistent, compelling brand. 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
  • Our model for building a presence that is compelling, cohesive, and resonant. So where do campaigns fit in? 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
  • At it’s best, a campaign can turn a complicated issue into a compelling story that your audience feels a part of - UN Foundation Example 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
  • 8/4/11 Prepared by Farra Trompeter, Big Duck Mutli-channel Campaigns
  • Transcript of "Farra Trompeter: Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns "

    1. 1. Multi-channel Campaigns Ways your brand can help you raise more money and awareness <ul><li>Farra Trompeter </li></ul><ul><li>August 4, 2011 </li></ul>
    2. 3. <ul><li>Farra Trompeter </li></ul><ul><li>Vice President </li></ul><ul><li>@farra </li></ul><ul><li>#sm4np </li></ul>
    3. 4. Reasons Nonprofits Communicate <ul><li>#sm4np </li></ul>
    4. 6. Brandraising ® <ul><li>#sm4np </li></ul>
    5. 7. Online Engagement Priorities <ul><li>#sm4np </li></ul>
    6. 8. But why care about all of this? <ul><li>Overall giving declining, but online still growing </li></ul><ul><li>Average gift size still bigger, but dropping </li></ul><ul><li>Biggest giving still around disasters, December </li></ul><ul><li>More orgs asking donors to recruit support online, give via social media </li></ul><ul><li>Gifts above $1,000 are increasing </li></ul><ul><li>#sm4np </li></ul>
    7. 9. Anatomy of a campaign
    8. 10. A campaign connects a series of communications with… <ul><li>A problem </li></ul><ul><li>A solution </li></ul><ul><li>A goal </li></ul><ul><li>A timeline </li></ul><ul><li>An action your audience can take </li></ul><ul><li>#sm4np </li></ul>
    9. 11. <ul><li>#sm4np </li></ul>
    10. 12. <ul><li>#sm4np </li></ul>
    11. 13. <ul><li>#sm4np </li></ul>
    12. 14. <ul><li>#sm4np </li></ul>
    13. 15. <ul><li>#sm4np </li></ul>
    14. 16. <ul><li>#sm4np </li></ul>
    15. 17. <ul><li># sm4np </li></ul>
    16. 18. <ul><li>#sm4np </li></ul>
    17. 19. 10 ways you can make your campaigns stronger
    18. 20. 1. Find the biggest news in your space <ul><li>#sm4np </li></ul>
    19. 21. 2. Connect it to your organization’s short-term goals <ul><li>#sm4np </li></ul>
    20. 22. 3. Find the specific problem this opportunity can help you solve <ul><li>RAND study shows kids of deployed parents need support more urgently than ever </li></ul><ul><li>#sm4np </li></ul>
    21. 23. 4. Find a solution that’s achievable within your timeline <ul><li>Help fund Operation Purple next year </li></ul><ul><li>Build a wall of honor the kids can see at the camps </li></ul><ul><li>#sm4np </li></ul>
    22. 24. 5. Find a way your audience can be part of the solution <ul><li>Make a gift </li></ul><ul><li>Post your picture to our wall of honor </li></ul><ul><li>#sm4np </li></ul>
    23. 25. 6. Select the right channels to reach your audiences <ul><li>© photo by flicker beautyredefined </li></ul>
    24. 26. 7. Reflect your organization’s tone & style <ul><li>#sm4np </li></ul>
    25. 27. 8. Set a calendar of messages and promotions <ul><li>#sm4np </li></ul>
    26. 28. 9. Report back to your audience about impact <ul><li>#sm4np </li></ul>
    27. 29. 10. Analyze the results to inform the next campaign <ul><li>#sm4np </li></ul>
    28. 30. 10 ways you can make your campaign stronger <ul><li>Find the biggest news in your space </li></ul><ul><li>Connect it to your organization’s short-term goals </li></ul><ul><li>Find the specific problem this opportunity can help you solve </li></ul><ul><li>Find a solution that’s achievable within your timeline </li></ul><ul><li>Find a way your audience can be part of the solution </li></ul><ul><li>#sm4np </li></ul>
    29. 31. 10 ways you can make your campaign stronger <ul><li>6. Select the right channels to reach your audiences </li></ul><ul><li>7. Reflect your organization’s tone and style </li></ul><ul><li>8. Set a calendar of messages and promotions </li></ul><ul><li>9. Report back to your audience on impact </li></ul><ul><li>10. Analyze the results to inform the next campaign </li></ul><ul><li>#sm4np </li></ul>
    30. 32. Contact Us <ul><li>www.bigducknyc.com </li></ul><ul><li>http://feeds.feedburner.com/TheDuckCall </li></ul><ul><li>www.facebook.com/bigduck </li></ul><ul><li>http://twitter.com/bigduck </li></ul><ul><li>#sm4np </li></ul>
    31. 33. Contact Us <ul><li>[email_address] </li></ul><ul><li>twitter.com/farra </li></ul><ul><li>linkedin.com/in/farra </li></ul><ul><li>#sm4np </li></ul>
    32. 34. Resources <ul><li>bigducknyc.com/brandraising/scorecard </li></ul><ul><li>#sm4np </li></ul>
    33. 35. Resources <ul><li>Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications , Sarah Durham www.amazon.com </li></ul><ul><li>www.bigducknyc.com </li></ul><ul><li>www.bigducknyc.com/blog </li></ul><ul><ul><li>Your Orgs Personality Through Social Media </li></ul></ul><ul><ul><li>The Direct Response Fundraising Flywheel </li></ul></ul><ul><ul><li>One Simple Tip </li></ul></ul><ul><li>#sm4np </li></ul>
    34. 36. Questions?
    35. 37. Thanks!

    ×