Be Fearlesson Social Media for SocialGood                      October 5, 2012                                    1
Who We are                                • The Case Foundation invests                                  in people and ide...
A Declaration to be FearlessThose of us charged with finding or        Its time for us tofunding solutions to social chall...
5 Key Elements of aFearless Approach It’s time for us to Be Fearless—and we hope you’ll join us in this journey.          ...
Be Fearless - Social MediaBe Fearless | Social Media   5
Experiment Early & OftenIDEAS:•Play around with Twitter and Facebook•Tweet chat, Sponsored ads, Fundraising•Platforms: Mob...
Make Failure Matter              IDEAS:              •Embrace mistakes > inevitability              •Positive outcomes fro...
Reach Beyond Your BubbleIDEAS:•Partner conversations, brainstorms, workshops, meetings•Share ideas and lessons learned•Big...
Let Urgency Conquer Fear             IDEAS:             •Fleeting nature of Social Media             •Knowing when and how...
Make Big Bets & Make HistoryIDEAS:•Make the case to engage via Social Media•Create a presence on Facebook or Twitter•Dedic...
Questions?             11
Thank You!@CaseFoundation &@SocialCitizenwww.casefoundation.orgEmily Yu@DCxChangeJenna Sauber@CajunJen                    ...
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Emily Yu & Jenna Sauber - Be Fearless on Social Media for Social Good

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Emily Yu & Jenna Sauber - Be Fearless on Social Media for Social Good

  1. 1. Be Fearlesson Social Media for SocialGood October 5, 2012 1
  2. 2. Who We are • The Case Foundation invests in people and ideas that can change the world. • In our efforts to address social challenges, we unite the principles of entrepreneurship, innovation and technology to identify, test, prove and scale ideas and models designed to create exponential impact.Case foundation | our message 2
  3. 3. A Declaration to be FearlessThose of us charged with finding or Its time for us tofunding solutions to social challenges be bold, act withseem to be moving too slowly and urgency,often operating with the same set of and embracetools, concepts, and caution of the risks withgenerations before us. potential toIf were going to keep up with the rapid producepace of change and the daunting exponentialcomplexities of these challenges, we social returns.must rethink traditional models. It’s time for us to Be Fearless.Be Fearless | what does it mean? 3
  4. 4. 5 Key Elements of aFearless Approach It’s time for us to Be Fearless—and we hope you’ll join us in this journey. ‣ Experiment early and often ‣ Make failure matter ‣ Reach beyond your bubble ‣ Let urgency conquer fear ‣ Make big bets and make historyBe Fearless | what does it mean? 4
  5. 5. Be Fearless - Social MediaBe Fearless | Social Media 5
  6. 6. Experiment Early & OftenIDEAS:•Play around with Twitter and Facebook•Tweet chat, Sponsored ads, Fundraising•Platforms: Mobile, Google+, Photo sharingTHE CASE FOUNDATION:•Social Citizens – Tweet chat page•GoodSpotting – photo sharing platform•Circulate ideas that catch our eyeTAKE AWAY: These platforms aremeant to experimented with – youresupposed to try things and see what works foryour org 6
  7. 7. Make Failure Matter IDEAS: •Embrace mistakes > inevitability •Positive outcomes from mistakes •Reinforce connections and networks •Ask yourself what didnt work out, and why? remember that it doesnt mean you cant or shouldnt try again THE CASE FOUNDATION: •Fail Cons •Entrepreneurs thrive on learning from failure •Top 10 biggest social media failures. •Twitter, @SocialCitizen transition  TAKE AWAY: The real failure would be not doing something about your mistake. 7
  8. 8. Reach Beyond Your BubbleIDEAS:•Partner conversations, brainstorms, workshops, meetings•Share ideas and lessons learned•Biggest resources are people doing this same job at otherorganizations•Look outside your sector, NPOs, apps, tools, resourcesTHE CASE FOUNDATION:•Public-Private partnerships•Challenges/CampaignsTAKE AWAY: Extend yourself and yourorganization when it comes to defining who/what a“partner” is. 8
  9. 9. Let Urgency Conquer Fear IDEAS: •Fleeting nature of Social Media •Knowing when and how to insert yourself into news and trending conversations •Find the right fit THE CASE FOUNDATION: •Know when to scale •Social Citizens giveaways  TAKEAWAYS: Social Media is a natural place in which you can try new things out – if you wait too long sometimes the technique might become moot 9
  10. 10. Make Big Bets & Make HistoryIDEAS:•Make the case to engage via Social Media•Create a presence on Facebook or Twitter•Dedicate a staff member•Give your CEO, leadership, or board a voice•Dream BIG when it comes to metrics!!!THE CASE FOUNDATION:•Strategic focus on Facebook•Web redesign on CF.org and SC.org•Content curation, Mobile, Photo TAKE AWAY: Plan to succeed and put inthe effort to accomplish great things for yourorg 10
  11. 11. Questions? 11
  12. 12. Thank You!@CaseFoundation &@SocialCitizenwww.casefoundation.orgEmily Yu@DCxChangeJenna Sauber@CajunJen 12
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