Dave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising

  • 1,418 views
Uploaded on

Interested in raising money online, but not sure where to get started? Learn the first ten steps from an industry expert who has helped nonprofits and political candidates raise over $220 million …

Interested in raising money online, but not sure where to get started? Learn the first ten steps from an industry expert who has helped nonprofits and political candidates raise over $220 million through the power of social media.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,418
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Here’s what’s at stake. And just like you said, this is a more stable, reliable giver base.

Transcript

  • 1. Social Fundraising 101:
    How to Jumpstart
    Your Social Fundraising Campaigns
  • 2. Today
    Why Social Fundraising?
    How to Launch a Campaign
    Top 5 tips
  • 3. $300 Billion
    donated by individuals each year in the US
    Source: 2008 Chronicle of Philanthropy
  • 4. Online Giving is on the Rise
    13%
    35-55%
    2010growth rate
    online giving
    2010 giving
    Source: 2010 Blackbaud, 2010 Giving USA
    n.b.: “large” non-profits growing online giving at 55%
  • 5. People
    ask People
    to give.
  • 6. Social
    changeseverything…
  • 7. Psychology of Engagement
    Giving makes people happier.
    Happy people give more.
    Oppenheimer & Olivola (2010), Isen & Levin (1972), Aderman (1972), Harris & Huang (1973), Kazdin & Bryan (1971), Isen, Horn & Rosenhan (1973), Konow & Earley (2008), Wang & Graddy (2008), Williams & Shiaw (1999), Batson (1987, 1991), Cialdini (1987), Plato, Aristotle, Bible, Torah, Koran, etc. etc….
  • 8. How it Works
  • 9. The most important thing:
    Launch
    - Don’t aim for perfection… You have to launch a campaign and learn from it!
    - You get a 2nd, 3rd, and even 30th chance to make a 1st impression
  • 10. Case Study
    Annual Campaign:
    Target: $125,000
    Japan Campaign:
    $18,045
    Test Campaign:
    $3,995
    Dec
    Jan
    Feb
    Mar
    Apr
    Nov
  • 11. Social Donation
    Every supporter was asked to
    recruit her neighbor, boss,
    co-worker, friend…
  • 12. Results
    100Gifts
    136Gifts
    17,053 Impressions
    =
    100Gifts
  • 13. Results
    52% increase in donation yield…
    $18,695
    $12,300
    +=
    Social-Multiplier Cycle
  • 14. Goal: $20,000,000
  • 15. Goal: $20,000,000
  • 16. Goal: $5,000,000
  • 17. Goal: $100,000,000
  • 18. Your Launch Plan
  • 19. The Basics
    Step 1:Pick an objective
    People “give through,” not “to”
    example…
    “We are raising $22,500 by October 15 for a new classroom at our Buwaidhaa school in Sudan… This means educating 30 more students!”
  • 20. The Basics
    Step 2:Sanity-check your target
    Is your date less than 3 months out?
    Is your $ target achievable?
    # of supporters
    2% response rate (historical actuals)
    $75 average donation
    1.5 social multiplier
    example…
    formula…
    10,000 supporters
    X
    X
    $22,500
    X
  • 21. The Basics
    Step 3:Set giving levels
    Make them meaningful
    $50 buys 10 used textbooks
    $500 sponsors one child through graduation
    $5,000 sponsors a classroom of 30 students
    Remember…
    People give “through,” not “to”
  • 22. The Basics
    Step 4:Upload content on Fundly
    Pick a short video
    Use pictures with human faces
    Keep text to a minimum
  • 23. Launch!
    Step 5:Send out an email
    Use your existing list
    Use the strategy you already built
    Target: “We are raising $22,500 by October 15…”
    Objective: “This will allow us to open one new classroom…”
    Make the email personal—address it from you
    Send personal update emails once per week
  • 24. Launch!
    Step 6:Facebook
    Share with your personal network once per week
    Make it personal
    “Join me in building a school! We are 50% of the way to adding a classroom for 30 kids in Sudan”
    Post to your Facebook Fan page daily
    Ask questions
    Provide updates
  • 25. Launch!
    Step 7:Twitter
    Tweet 2x per day - Lunchtime and quitting time
    Use hashtags
    Retweet
  • 26.
  • 27. Launch!
    Step 8:Recruit help
    Get your top supporters to set up their own pages
    Think: board members, volunteers, celebrity endorsers, partners, etc.
    Rinse and repeat: the bigger the team, the better the results
  • 28. Launch!
    Step 9:Embed on your site
    Get your webmaster to embed the donation form on your own website
    As easy as embedding a YouTube video
    Make sure all channels of communication are aligned for the duration of your campaign
    Email
    Direct mail
    Website
    Social networking
  • 29. Victory
    Step 10:Celebrate!
    Announce your milestones
    Post updates to Facebook and Twitter, encouraging continued donations
    When your goal is reached, shout it from the rooftops!
    People like to be part of a winning team
    Thank them for their support and they will support you again
    Where possible, provide evidence of the difference the money is making (on-the-ground photos and video)
  • 30. Top 5 Tips
    Start with your current supporters
    Do not be shy
    Make a direct ask
    Tell donors what their money will do
    Align all channels
  • 31. Good Luck!