Dave Boyce: How to Launch a Successful Social Fundraising Campaign?
by Social Media for Nonprofits on Jul 25, 2012
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Getting folks to follow you isn’t enough—the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design ...
Getting folks to follow you isn’t enough—the real value of social media is Return on Engagement, and research tells us which social media activities yield better results, so we can design campaigns with ROE in mind. In this presentation, we’ll look at the most (and least) effective strategies and activities and explore different ways to measure and maximize impact.
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