Darren Barefoot: Social Media for Multi-Screen and Mobile World

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Today, nearly 30% of global e-commerce occurs on mobile devices. Simultaneously, more of us are accessing the Web through everything from huge TVs to Google Glass. This session will cover future-friendly best practices, tips and tricks for successfully running social media channels in a multi-screen world.

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Darren Barefoot: Social Media for Multi-Screen and Mobile World

  1. 1. Social Media in aMulti-Screen World
  2. 2. “There are two kinds of fools.One says, "This is old, andtherefore good."The other says, "This is new,and therefore better.”Dean Inge
  3. 3. The good news
  4. 4. Mobile FirstImage optimizationArticle lengthHeadline (and tweet) lengthCalls to action••••
  5. 5. How shareable is yoursite?
  6. 6. Today:What does your website and emailprogram look like on a smartphone ortablet?Check your Google Analytics to see whatfraction of your visitors are using mobiledevices
  7. 7. capulet.com/sm4np/

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