Fundraising WithSocial MediaDarian Rodriguez Heyman@Dheyman
•Why Social Fundraising?•How To Launch a CampaignOur Agenda
Why SocialFundraising?
Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a ―Peer Ask‖•Turn Your Donors IntoFundraisers
$300 BillionDonated by Individuals per YearSource: Chronicle of Philanthropy
OnlineGiving:13%
Growing at:35% — 55%Source: Blackbaud, Giving USA
How To Launch aCampaign
Step 1: Pick a SMART Goal•$20,000•By July 1, 2013•BES Playground•For 647 Kids
―People Don’t GiveTo You, TheyGive Through You‖
Step 2: Map Donations to Impact•Think Incrementally
Step 3: Pick a Platform
Pick ashortvideoUsepictureswithhumanfacesKeep text to aminimumStep 4: Upload ContentPersonalStoriesSell!
Step 5: Make Your DonateButton Shine•3 Tweaks: Button, Levels, Impact
Step 6: Get Out of Your OwnWay•3-ClickRule
Step 7: Plan for Success•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seed the Tip Jar
•Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends Vs. Weds!Step 7: Plan for Success
•? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize&RetweetStep 8: Social Tips
Think50/50Step 8: Social Tips
Step 9: Activate•Form a Social MediaMarketing Committee•The Ask: 5 Minutes/Week
Step 10: Data Vs. Gut•Fail Fast, Fail Forward•A/B Splits
One Final Note:Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
Show Donors Their Impact
―People Don’t GiveTo You Because YouHave Needs. They Give Because YouMeet Needs‖
Thank You!Darian@SM4NP.orgTwitter: @dheyman
Darian Rodriguez Heyman: Fundraising with Social Media
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Darian Rodriguez Heyman: Fundraising with Social Media

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  • Darian Rodriguez Heyman: Fundraising with Social Media

    1. 1. Fundraising WithSocial MediaDarian Rodriguez Heyman@Dheyman
    2. 2. •Why Social Fundraising?•How To Launch a CampaignOur Agenda
    3. 3. Why SocialFundraising?
    4. 4. Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a ―Peer Ask‖•Turn Your Donors IntoFundraisers
    5. 5. $300 BillionDonated by Individuals per YearSource: Chronicle of Philanthropy
    6. 6. OnlineGiving:13%
    7. 7. Growing at:35% — 55%Source: Blackbaud, Giving USA
    8. 8. How To Launch aCampaign
    9. 9. Step 1: Pick a SMART Goal•$20,000•By July 1, 2013•BES Playground•For 647 Kids
    10. 10. ―People Don’t GiveTo You, TheyGive Through You‖
    11. 11. Step 2: Map Donations to Impact•Think Incrementally
    12. 12. Step 3: Pick a Platform
    13. 13. Pick ashortvideoUsepictureswithhumanfacesKeep text to aminimumStep 4: Upload ContentPersonalStoriesSell!
    14. 14. Step 5: Make Your DonateButton Shine•3 Tweaks: Button, Levels, Impact
    15. 15. Step 6: Get Out of Your OwnWay•3-ClickRule
    16. 16. Step 7: Plan for Success•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seed the Tip Jar
    17. 17. •Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends Vs. Weds!Step 7: Plan for Success
    18. 18. •? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize&RetweetStep 8: Social Tips
    19. 19. Think50/50Step 8: Social Tips
    20. 20. Step 9: Activate•Form a Social MediaMarketing Committee•The Ask: 5 Minutes/Week
    21. 21. Step 10: Data Vs. Gut•Fail Fast, Fail Forward•A/B Splits
    22. 22. One Final Note:Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
    23. 23. Show Donors Their Impact
    24. 24. ―People Don’t GiveTo You Because YouHave Needs. They Give Because YouMeet Needs‖
    25. 25. Thank You!Darian@SM4NP.orgTwitter: @dheyman

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