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Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events
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Darian Rodriguez Heyman: Advanced Social Media Strategy- Leveraging Social Media for Events

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Explore how to effectively harness social media to drive traffic and attendance for your charity event, plus maximize the on-site experience. Learn practical strategies, tactics, and resources to …

Explore how to effectively harness social media to drive traffic and attendance for your charity event, plus maximize the on-site experience. Learn practical strategies, tactics, and resources to ensure maximum engagement from the communities you serve using Facebook, LinkedIn, and Twitter.

Slides from Social Media for Nonprofits- Vancouver | June 25, 2013

Published in: Technology, Business
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  • Laura
  • Owner: Laura Donation Option
  • Owner: Spark
  • Owner: SparkThis an example of well coordinated social media strategy:Eventbrite ticketing page with social media tools turned onFacebook Event Page where people can talk about the event, and includes Eventbrite for Pages
  • Transcript

    • 1. Leveraging Social Media forEventsDarian Rodriguez HeymanCo-Founderdarian@sm4np.org@dheymanwww.sm4np.org
    • 2. The AgendaUnderstanding the event ticketinglifecycleSocial media tips, tricks and time saversto maximize engagementLeveraging social media before, duringand after your eventTying it all together with data2
    • 3. Defining Event & Social MediaROIROI =Increasing donations + Raisingawareness + Maximizing ticketsales3
    • 4. Average Ticketing Lifecycle4On average,fundraisertickets go onsale 4-6 weeksbefore the event.(Hint: People procrastinate. Don’t let them.)
    • 5. Ticketing LifecycleYou caninfluence theticketinglifecycle!5
    • 6. Communication & ContentCalendar6Create a communication plan• Work backwards from the date of the event until thefirst invite goes outstrategic times to email?• 9-11am, Tuesday-ThursdayWhere to post information?• Your website, Facebook, Twitter, LinkedIn, localcommunity calendars
    • 7. Sample Content CalendarEvent Date: June 25th— Calendar Highlights Content PlanLeading up to the Event
    • 8. Sample Content Calendar
    • 9. Create your Registration Page9
    • 10. Create a Facebook Event10
    • 11. Further your Facebook PresencePro Tip:Integrate ticket purchases in Facebook via apps11
    • 12. The AgendaUnderstanding the event ticketinglifecycleSocial media tips, tricks& time saversto maximize engagementLeveraging social media before,during and after your eventTying it all together with data12
    • 13. Promote1. Post regular updates: Pictures, performers,VIPs, auction items, partners& even attendeestories2. Post more pictures & videos(cute stuff helps!)3. Invite attendees to RSVP as they register4. Be sure to tag attendees, VIPs, partners, andothers13
    • 14. pre-purchase40%post-purchase60%The motivation to share ishigher once the purchase hasbeen madeFacebook Shares14
    • 15. • Post 6-7 times a day• Reach out toinfluencers• Retweet& thank!• Use a Hashtag-wordpreceded by # sign –keep itshort!(6 – 8 characters)15#sm4np
    • 16. Twitter Direct MessageCampaignStep 1: Create TwitterListHootsuite Publisher WindowDownload all your twitter followers in an excel sheet &segment by location
    • 17. Step 2: Draft DirectMessageTwitter Direct Message Campaignd @Twitteruser Join us in Vancouver for Our Social Media MarketingConf 6/25, save $20 w/code SM4NP http://bit.ly/sfshoih33
    • 18. Step 3: Upload toHootsuiteTwitter Direct Message Campaign
    • 19. • Create Groups & Cultivate Communityfor your Members• Pre-approve/Invite all Attendees to LI• Share Exclusive Content on LI• Host Post Event Chats/Discussions• Participate in Industry Groups
    • 20. The AgendaUnderstanding the event ticketinglifecycleSocial media tips, tricks and timesavers to maximize engagementLeveraging social mediabefore, during and after your eventTying it all together with data20
    • 21. Keep theConversation GoingDuring the event:• Provide a twitter wall• Prominently display the#hashtag• Display the conversation• Use free services liketweetchat.com ortwitterfall.comto displaytweets about the event21
    • 22. The Conversation Lives OnAfter the event:• Ask for feedback, share asurvey• Create and share recaps• Post event pictures•Use platforms like Storify tosummarize eventexperience• Review your tracking andanalytics to know whichsocial channels were mosteffective22
    • 23. The AgendaUnderstanding the event ticketinglifecycleSocial media tips, tricks and timesavers to maximize engagementLeveraging social mediabefore, during and after your eventTying it all together with data23
    • 24. Track your Sales Sources1• Create unique linksfor each of your salessources• Monitor throughoutthe promotion process• Review whichsources not only broughtin traffic, but ultimatelysales and donations24
    • 25. Productivity ToolsHootsuiteAutomatic schedulingMass tweeting (Only whenappropriate)Mass direct messaging(Be very selective)25
    • 26. Productivity Tools26www.simplymeasured.com
    • 27. Wrap Up27• Decide which channels are right for you&your Organization• Encourage early ticket purchasing• Collect donations from those who can’t attend• Encourage post-purchase sharing• Give attendees A reason to engage before, during, &afteryour event• Analyze which social media efforts Work
    • 28. 28Questions?Darian Rodriguez HeymanCo-Founderdarian@sm4np.org@dheymanwww.sm4np.org

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