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Darian Rodriguez Heyman - A Guide to Social Fundraising
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Darian Rodriguez Heyman - A Guide to Social Fundraising

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Darian Rodriguez Heyman - A Guide to Social Fundraising Darian Rodriguez Heyman - A Guide to Social Fundraising Presentation Transcript

  • Fundraising With Social MediaDarian Rodriguez Heyman @Dheyman November 5, 2012
  • Our Agenda•Why Social Fundraising?•How To Launch a Campaign
  • Why SocialFundraising?
  • Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a ―Peer Ask‖•Turn Your Donors IntoFundraisers
  • $300 Billion Donated by Individuals per YearSource: 2008 Chronicle of Philanthropy
  • OnlineGiving: 13%
  • Growing at: 35% — 55%Source: 2010 Blackbaud, 2010 Giving USA
  • How Not To Launch
  • How To Launch a Campaign
  • How to Launch•Just Do It •Fail Fast, Fail Forward
  • Step 1: Pick a SMART Goal •$20,000 •By December 31, 2012 •RES Playground •For 647 Kids
  • ―People Don’t GiveTo You, They Give Through You‖
  • Step 2: Map Donations to Impact •Think Incrementally
  • Step 3: Pick a Platform
  • Step 4: Upload Content Pick a short video Use pictures Personal Stories with human Sell! faces Keep text to a minimum
  • Step 5: Make Your DonateButton Shine•3 Tweaks: Button, Levels, Impact
  • Step 6: Get Out of Your OwnWay•3-Click Rule
  • Step 7: Plan for Success•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seedthe Tip Jar
  • Step 7: Plan for Success•Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends!
  • Step 8: Social Tips•? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize&Retweet
  • Step 8: Social TipsThink50/50
  • Step9: Activate•Form a Social MediaMarketing Committee •The Ask: 5 Minutes/Week
  • Step 10: Data Vs. Gut•Fail Fast, Fail Forward•A/B Splits
  • One Final Note: Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
  • ―People Don’t GiveTo You Because You Have Needs. They Give Because You Meet Needs‖
  • Thank You!Darian@SM4NP.orgTwitter: @dheyman