Fundraising With   Social MediaDarian Rodriguez Heyman       @Dheyman      November 5, 2012
Our Agenda•Why Social Fundraising?•How To Launch a Campaign
Why SocialFundraising?
Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a ―Peer Ask‖•Turn Your Donors IntoFundraisers
$300 Billion        Donated by Individuals per YearSource: 2008 Chronicle of Philanthropy
OnlineGiving:     13%
Growing at:          35% — 55%Source: 2010 Blackbaud, 2010 Giving USA
How Not To Launch
How To Launch a  Campaign
How to Launch•Just Do It •Fail Fast, Fail Forward
Step 1: Pick a SMART Goal •$20,000 •By December 31, 2012 •RES Playground •For 647 Kids
―People Don’t GiveTo You, They     Give Through You‖
Step 2: Map Donations to Impact  •Think Incrementally
Step 3: Pick a Platform
Step 4: Upload Content Pick a short video Use pictures                    Personal Stories with human                     ...
Step 5: Make Your DonateButton Shine•3 Tweaks: Button, Levels, Impact
Step 6: Get Out of Your OwnWay•3-Click Rule
Step 7: Plan for Success•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seedthe Tip Jar
Step 7: Plan for Success•Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends!
Step 8: Social Tips•? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize&Retweet
Step 8: Social TipsThink50/50
Step9: Activate•Form a Social MediaMarketing Committee •The Ask: 5 Minutes/Week
Step 10: Data Vs. Gut•Fail Fast, Fail Forward•A/B Splits
One Final Note:      Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
―People Don’t GiveTo You Because You Have Needs. They Give Because You            Meet Needs‖
Thank You!Darian@SM4NP.orgTwitter: @dheyman
Darian Rodriguez Heyman - A Guide to Social Fundraising
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Darian Rodriguez Heyman - A Guide to Social Fundraising

  1. 1. Fundraising With Social MediaDarian Rodriguez Heyman @Dheyman November 5, 2012
  2. 2. Our Agenda•Why Social Fundraising?•How To Launch a Campaign
  3. 3. Why SocialFundraising?
  4. 4. Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a ―Peer Ask‖•Turn Your Donors IntoFundraisers
  5. 5. $300 Billion Donated by Individuals per YearSource: 2008 Chronicle of Philanthropy
  6. 6. OnlineGiving: 13%
  7. 7. Growing at: 35% — 55%Source: 2010 Blackbaud, 2010 Giving USA
  8. 8. How Not To Launch
  9. 9. How To Launch a Campaign
  10. 10. How to Launch•Just Do It •Fail Fast, Fail Forward
  11. 11. Step 1: Pick a SMART Goal •$20,000 •By December 31, 2012 •RES Playground •For 647 Kids
  12. 12. ―People Don’t GiveTo You, They Give Through You‖
  13. 13. Step 2: Map Donations to Impact •Think Incrementally
  14. 14. Step 3: Pick a Platform
  15. 15. Step 4: Upload Content Pick a short video Use pictures Personal Stories with human Sell! faces Keep text to a minimum
  16. 16. Step 5: Make Your DonateButton Shine•3 Tweaks: Button, Levels, Impact
  17. 17. Step 6: Get Out of Your OwnWay•3-Click Rule
  18. 18. Step 7: Plan for Success•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seedthe Tip Jar
  19. 19. Step 7: Plan for Success•Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends!
  20. 20. Step 8: Social Tips•? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize&Retweet
  21. 21. Step 8: Social TipsThink50/50
  22. 22. Step9: Activate•Form a Social MediaMarketing Committee •The Ask: 5 Minutes/Week
  23. 23. Step 10: Data Vs. Gut•Fail Fast, Fail Forward•A/B Splits
  24. 24. One Final Note: Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
  25. 25. ―People Don’t GiveTo You Because You Have Needs. They Give Because You Meet Needs‖
  26. 26. Thank You!Darian@SM4NP.orgTwitter: @dheyman

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