fundraising With  Social MediaDarian Rodriguez Heyman       @Dheyman        #sm4np
Our Agenda•Why Social Fundraising?•How To Launch a Campaign
Why SocialFundraising?
Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a “Peer Ask”•Turn Your Donors IntoFundraisers
US OnlineGiving:    $300B     13%35-55% Growth
How To Launch a  Campaign
How to Launch•Just Do It •Fail Fast, Fail Forward
Step 1: Pick a SMART Goal •Rs. 80,000 /- •By December 31, 2012 •NDES Playground •For 247 Youth
“People Don’t GiveTo You, They     Give Through You”
Step 2: Map Donations to Impact  •Think Incrementally
Step 3: Pick a Platform
Step 4: Upload Content Pick a short video Use                            Use Personal pictures                       Stori...
Step 5: Make Your Contribute/Donate Button Shine•3 Tweaks: Button, Levels, Impact
Step 6: Get Out of Your OwnWay•3-Click Rule
Step 7: Plan for Success•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seed the Tip Jar
Step 7: Plan for Success•Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends!
Step 8: Social Tips•? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize&Retweet
Step 8: Social TipsThink50/50
Step 9: Activate•Form a Social MediaMarketing Committee •The Ask: 5 Minutes/Week
Step 10: Data Vs. Gut•Fail Fast, Fail Forward•A/B Splits
One Final Note:      Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
“People Don’t GiveTo You Because You Have Needs. They Give Because You            Meet Needs”
Dhanyawad!Darian@SM4NP.org    @dheyman
Darian Heyman - Fundraising With Social Media
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Darian Heyman - Fundraising With Social Media

  1. 1. fundraising With Social MediaDarian Rodriguez Heyman @Dheyman #sm4np
  2. 2. Our Agenda•Why Social Fundraising?•How To Launch a Campaign
  3. 3. Why SocialFundraising?
  4. 4. Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a “Peer Ask”•Turn Your Donors IntoFundraisers
  5. 5. US OnlineGiving: $300B 13%35-55% Growth
  6. 6. How To Launch a Campaign
  7. 7. How to Launch•Just Do It •Fail Fast, Fail Forward
  8. 8. Step 1: Pick a SMART Goal •Rs. 80,000 /- •By December 31, 2012 •NDES Playground •For 247 Youth
  9. 9. “People Don’t GiveTo You, They Give Through You”
  10. 10. Step 2: Map Donations to Impact •Think Incrementally
  11. 11. Step 3: Pick a Platform
  12. 12. Step 4: Upload Content Pick a short video Use Use Personal pictures Stories! with human Keep text to a faces minimum
  13. 13. Step 5: Make Your Contribute/Donate Button Shine•3 Tweaks: Button, Levels, Impact
  14. 14. Step 6: Get Out of Your OwnWay•3-Click Rule
  15. 15. Step 7: Plan for Success•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seed the Tip Jar
  16. 16. Step 7: Plan for Success•Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends!
  17. 17. Step 8: Social Tips•? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize&Retweet
  18. 18. Step 8: Social TipsThink50/50
  19. 19. Step 9: Activate•Form a Social MediaMarketing Committee •The Ask: 5 Minutes/Week
  20. 20. Step 10: Data Vs. Gut•Fail Fast, Fail Forward•A/B Splits
  21. 21. One Final Note: Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
  22. 22. “People Don’t GiveTo You Because You Have Needs. They Give Because You Meet Needs”
  23. 23. Dhanyawad!Darian@SM4NP.org @dheyman

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