Darian Heyman - Fundraising With Social Media

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  • 1. fundraising With Social MediaDarian Rodriguez Heyman @Dheyman #sm4np
  • 2. Our Agenda•Why Social Fundraising?•How To Launch a Campaign
  • 3. Why SocialFundraising?
  • 4. Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a “Peer Ask”•Turn Your Donors IntoFundraisers
  • 5. US OnlineGiving: $300B 13%35-55% Growth
  • 6. How To Launch a Campaign
  • 7. How to Launch•Just Do It •Fail Fast, Fail Forward
  • 8. Step 1: Pick a SMART Goal •Rs. 80,000 /- •By December 31, 2012 •NDES Playground •For 247 Youth
  • 9. “People Don’t GiveTo You, They Give Through You”
  • 10. Step 2: Map Donations to Impact •Think Incrementally
  • 11. Step 3: Pick a Platform
  • 12. Step 4: Upload Content Pick a short video Use Use Personal pictures Stories! with human Keep text to a faces minimum
  • 13. Step 5: Make Your Contribute/Donate Button Shine•3 Tweaks: Button, Levels, Impact
  • 14. Step 6: Get Out of Your OwnWay•3-Click Rule
  • 15. Step 7: Plan for Success•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seed the Tip Jar
  • 16. Step 7: Plan for Success•Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends!
  • 17. Step 8: Social Tips•? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize&Retweet
  • 18. Step 8: Social TipsThink50/50
  • 19. Step 9: Activate•Form a Social MediaMarketing Committee •The Ask: 5 Minutes/Week
  • 20. Step 10: Data Vs. Gut•Fail Fast, Fail Forward•A/B Splits
  • 21. One Final Note: Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
  • 22. “People Don’t GiveTo You Because You Have Needs. They Give Because You Meet Needs”
  • 23. Dhanyawad!Darian@SM4NP.org @dheyman