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Claire Diaz Ortiz, Twitter: Twitter for Good
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Claire Diaz Ortiz, Twitter: Twitter for Good

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With Twitter surpassing a hundred million users, it’s no longer a force you can deny. Join Claire to learn how can nonprofits articulate impact at 140 characters a pop and harness the power of this …

With Twitter surpassing a hundred million users, it’s no longer a force you can deny. Join Claire to learn how can nonprofits articulate impact at 140 characters a pop and harness the power of this growing social network.

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  • \nHumble Beginnings (2006)\n\nEvery company starts with an idea. Here is the first sketch of the service that became Twitter. \n\n\n
  • In order to maintain our culture, that is uniquely Twitter’s... we came up with these 8 Operating principles.\n\nWe believe that operating from these principles will result in better decisions, more success, and a stronger culture of the type we want to build.\n\n
  • James Buck in Egypt (Arrested, Freed)\nHaiti\nelections in Iran\nchile\nHudson River\n\n
  • James Buck in Egypt (Arrested, Freed)\nHaiti\nelections in Iran\nchile\nHudson River\n\n
  • James Buck in Egypt (Arrested, Freed)\nHaiti\nelections in Iran\nchile\nHudson River\n\n
  • Twitter is an information network.  \n
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  • And don’t forget hashtags.\n\n
  • Mention / reply to others.\n\n
  • Ask your audience a question, and or invite them to ask you theirs. Start a conversation.\n\n
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  • And don’t forget mobile.\n\n
  • Accurate, timely information is as critical as food, water and shelter in a disaster -- and we are committed to working to surface the most credible information when it matters most. In times of international crisis, we can partner with response organizations to promote critical disaster-related Tweets on a pro bono basis through our Promoted Products platform. (EXAMPLES: #X24 Disclaimer Tweets, American Red Cross in Tsunami, Committee to Protect Journalists in Middle East Protests, Haiti Cholera Info)\n\n
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  • Twitter is an information network.  \n
  • Twitter is an information network.  \n
  • Don’t worry about the “yellow grid lines” on the side, they’re just there to help you align everything. \nThey won’t show up when you present.\n

Transcript

  • 1. @claireD Claire Diaz Ortiz X I lead social innovation at Twitter. I wrote Twitter for Good.
  • 2. The humble beginnings
  • 3. 1. Be a force for good2. Make things happen3. Pay attention4. Remove Friction5. Take an artful approach6. Build a culture of trust7. Seek the truth8. Think bigger
  • 4. TTw How to excel on Twitter. T.
W.
E.
E.
T.
The T.W.E.E.T. Model
  • 5. The T.W.E.E.T. Model‣ TARGET‣ Write‣ Engage‣ Explore‣ Track
  • 6. XWhat is Your Goal?
  • 7. X1. Information Account2. Personalized Account3. Fundraising Account (“direct ask”)
  • 8. The T.W.E.E.T. Model‣ Target‣ WRITE‣ Engage‣ Explore‣ Track
  • 9. Just Start. XMedia Is Your Friend.
  • 10. The T.W.E.E.T. Model‣ Target‣ Write‣ ENGAGE‣ Explore‣ Track
  • 11. Functionality XHashtags. Questions. Tools. Memes. Mobile.Jump in on (any) conversation.
  • 12. #
  • 13. @
  • 14. ?
  • 15. 40404Text Messaginghttp://bit.ly/TwitterCodes
  • 16. Promoted
  • 17. The T.W.E.E.T. Model‣ Target‣ Write‣ Engage‣ EXPLORE‣ Track
  • 18. Search. XSearch for self, for interests, for influencers.
  • 19. The T.W.E.E.T. Model‣ Target‣ Write‣ Engage‣ Explore‣ TRACK
  • 20. Did you meet yourX goals?Metrics.
  • 21. XStreamline. Simplify.
  • 22. TTw T.
W.
E.
E.
T.
 
Remember!The T.W.E.E.T. Model
  • 23. Questions