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Cheryl Black, Convio: Proactive vs. Reactive Social Media
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Cheryl Black, Convio: Proactive vs. Reactive Social Media



Cheryl Black, Social Media Marketing Specialist, Convio ...

Cheryl Black, Social Media Marketing Specialist, Convio
Twitter Handle: @CLBlack425

Join us as we explore the pros to having a proactive calendar and the value in reactively participating in conversations with your constituents. Key takeaways will include learning how to create an integrated calendar, identify opportunities for reactive engagement, and how and when to schedule content in advance.



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  • Learn what your supporters are saying and sharing about your organization.Drive traffic to your various web properties—website, blog, Facebook, etc.Improve results on search engine result pages with keyword rich content.Drive visitors to online donation pages.Enable supporters to distribute messages about your organization through their social web presence.Empower your most passionate and influential supporters to promote your organization.Enable grassroots movements in real-time and rapidly respond to unforeseen events.Humanize your organization by not limiting communications to traditional methods or messages.Acquire new contacts and build your email housefile.Increase trust and loyalty from your supporters by allowing them to share their voice through feedback forums.

Cheryl Black, Convio: Proactive vs. Reactive Social Media Cheryl Black, Convio: Proactive vs. Reactive Social Media Presentation Transcript

  • Proactive, Reactive, Interactive. Creating and engaging in purposeful conversation.©Convio, Inc. | Page 1
  • Cheryl Black©Convio, Inc. | Page 2
  • Today’s Agenda• Why Social Media?• What it Means to Be Really Proactive• How to Be Proactively Reactive• Conversation Starter: Inviting Reactions• The Perfect Recipe• Ingredients for Success©Convio, Inc. | Page 3
  • Why Social Media? *From Convio’s Next Generation of American Giving study, 2010©Convio, Inc. | Page 4
  • Why Social Media? 1. Learn what your supporters are saying 2. Drive traffic 3. Improve results 4. Drive visitors to online donation pages. 5. Enable supporters to distribute messages 6. Empower your most passionate and influential supporters 7. Enable grassroots movements 8. Humanize your organization 9. Acquire new contacts 10. Increase trust and loyalty from your supporters©Convio, Inc. | Page 5
  • I’m Proactive – I say stuff! Its the Kelly & Kim show today on @LiveKelly! West coast be sure to tune into to ABC & watch! Feels good to be back in LA! Quick trip!©Convio, Inc. | Page 6
  • What it means to Be Really Proactive • Have a goal • Plan in advance • Use all your tools ©Convio, Inc. | Page 7
  • Percent of Facebook posts | Tweets containing linksSupporters can’t share content you don’t publish and broadcast online ©Convio, Inc. | Page 8
  • New Year with NTEN©Convio, Inc. | Page 9
  • Pathfinder International – Girl 2 Woman©Convio, Inc. | Page 10
  • Too Much of a Good Thing©Convio, Inc. | Page 11
  • How to Be Proactively Reactive • Comment • Seek out chats • Answer questions • Say thanks©Convio, Inc. | Page 12
  • Conversation Starter: Inviting Reactions • Host a chat • Survey followers • Ask questions • Say thanks ©Convio, Inc. | Page 13
  • Social Media - The Perfect Recipe There is no perfect recipe, howeve r….©Convio, Inc. | Page 14
  • Ingredients to Success Invest in a management toolSet goals and plans Dedicated time Use real people Genuine interest ©Convio, Inc. | Page 15
  • Thank you!• Presentation slides can be provided to you in a email.• Get free research on our website – www.convio.com• Want more on SocialMedia for Nonprofits?We’ve got guides, tipsheets, videos, etc.Please visit:www.convio.com/socialmedia ©Convio, Inc. | Page 16
  • Let’s talk. Connect with us. ConnectionCafe.com Twitter.com/Convio Facebook.com/ConvioInc YouTube.com/ConvioInc Slideshare.net/Convio©Convio, Inc. | Page 17