Cheryl Black, Convio: Proactive vs. Reactive Social Media

Proactive, Reactive, Interactive. Creating and engaging in purposeful conversation.©Convio, Inc. | Page 1

Cheryl Black©Convio, Inc. | Page 2

Today’s Agenda• Why Social Media?• What it Means to Be Really Proactive• How to Be Proactively Reactive• Conversation Starter: Inviting Reactions• The Perfect Recipe• Ingredients for Success©Convio, Inc. | Page 3

Why Social Media? *From Convio’s Next Generation of American Giving study, 2010©Convio, Inc. | Page 4

Why Social Media? 1. Learn what your supporters are saying 2. Drive traffic 3. Improve results 4. Drive visitors to online donation pages. 5. Enable supporters to distribute messages 6. Empower your most passionate and influential supporters 7. Enable grassroots movements 8. Humanize your organization 9. Acquire new contacts 10. Increase trust and loyalty from your supporters©Convio, Inc. | Page 5

I’m Proactive – I say stuff! Its the Kelly & Kim show today on @LiveKelly! West coast be sure to tune into to ABC & watch! Feels good to be back in LA! Quick trip!©Convio, Inc. | Page 6

What it means to Be Really Proactive • Have a goal • Plan in advance • Use all your tools ©Convio, Inc. | Page 7

Percent of Facebook posts | Tweets containing linksSupporters can’t share content you don’t publish and broadcast online ©Convio, Inc. | Page 8

New Year with NTEN©Convio, Inc. | Page 9

Pathfinder International – Girl 2 Woman©Convio, Inc. | Page 10

Too Much of a Good Thing©Convio, Inc. | Page 11

Conversation Starter: Inviting Reactions • Host a chat • Survey followers • Ask questions • Say thanks ©Convio, Inc. | Page 13

Ingredients to Success Invest in a management toolSet goals and plans Dedicated time Use real people Genuine interest ©Convio, Inc. | Page 15

Thank you!• Presentation slides can be provided to you in a email.• Get free research on our website – www.convio.com• Want more on SocialMedia for Nonprofits?We’ve got guides, tipsheets, videos, etc.Please visit:www.convio.com/socialmedia ©Convio, Inc. | Page 16

Let’s talk. Connect with us. ConnectionCafe.com Twitter.com/Convio Facebook.com/ConvioInc YouTube.com/ConvioInc Slideshare.net/Convio©Convio, Inc. | Page 17

Cheryl Black, Convio: Proactive vs. Reactive Social Media

by Social Media for Nonprofits on Jan 30, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 191

Statistics

Cheryl Black, Convio: Proactive vs. Reactive Social Media — Presentation Transcript

http://storify.com	190
http://www.SlideShare.net	1