Carolyn Miles, Save the Children: How Social Media is Changing a 93-Year-Old Organization

by Social Media for Nonprofits on Jan 30, 2012

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Carolyn Miles, President & CEO, Save the Children ...

Carolyn Miles, President & CEO, Save the Children
Twitter Handle: @carolynsave

Since 1919, Save the Children has worked to make the world a better place for children, adapting to the technology of each passing year to communicate with supporters and build its audience. Learn how this established organization is using social media to drive engagement and how the new CEO of an old organization is tweeting and blogging her way to a better future for kids everywhere.

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Carolyn Miles, Save the Children: How Social Media is Changing a 93-Year-Old Organization — Presentation Transcript

How Social Media is Changing a 93-Year-Old Organization Carolyn Miles President & CEO Save the Children @CarolynSave @SavetheChildren

The Dinosaur in the Room

Evolution

The Written Word

1990’s SavetheChildren.org is Born

2000’s The Rise of Social Philanthropy Video Link

2011 Horn of Africa Hunger Crisis

2011 Fast-A-Thon

2011 I’m Gonna Be Your Friend

2012 We Can Be Heroes 9

Content is King, Marketing is Queen SavetheChildren.org/LoggingMiles

Bridging Old and New

@carolynsave

Together, WE are Save the Children. 13

#ThankYou Carolyn Miles President & CEO Save the Children @CarolynSave@SavetheChildren

Carolyn Miles, Save the Children: How Social Media is Changing a 93-Year-Old Organization

by Social Media for Nonprofits on Jan 30, 2012

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Carolyn Miles, Save the Children: How Social Media is Changing a 93-Year-Old Organization — Presentation Transcript