Brooke McMillan Online Community Management During Tough Times

Online Community Manager: Brooke McMillan

LIVESTRONG : Everyone Has a Story

• Amplify the Mission of LIVESTRONG • Educate on wide variety of cancer topics • Recruit event participants and advocates • Engage in meaningful conversation • Reach out to those in need • Empower survivors to share storiesLIVESTRONG : Everyone Has a Story

Social MediaHelps Keep the Mission in Focus

LIVESTRONG : We’re About the Hard Stuff

Social Media Isn’t MagicModeration and Redirection Is

Everyone has a voice…yes…even that guy.

• Protect the community from the hate • Mission + Community = Organic Awesome • Highlight the community’s stories • Don’t take it personallyEveryone has a voice…yes…even thatguy

It’s Not About You

Don’t take it personally unless it’s personal

• www.LIVESTRONG.org • Twitter.com/LIVESTRONG • Facebook.com/LIVESTRONG • Blog.LIVESTRONG.org • Pinterest.com/LIVESTRONG • Flickr.com/LIVESTRONGArmy • YouTube.com/LIVESTRONGArmyLIVESTRONG Online Communities

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Brooke McMillan Online Community Management During Tough Times

by Social Media for Nonprofits on Oct 23, 2012

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