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Brooke McMillan Online Community Management During Tough Times
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Brooke McMillan Online Community Management During Tough Times

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Brooke McMillan Online Community Management During Tough Times Brooke McMillan Online Community Management During Tough Times Presentation Transcript

  • Online Community Manager: Brooke McMillan
  • LIVESTRONG : Everyone Has a Story
  • • Amplify the Mission of LIVESTRONG • Educate on wide variety of cancer topics • Recruit event participants and advocates • Engage in meaningful conversation • Reach out to those in need • Empower survivors to share storiesLIVESTRONG : Everyone Has a Story View slide
  • Social MediaHelps Keep the Mission in Focus View slide
  • LIVESTRONG : We’re About the Hard Stuff
  • LIVESTRONG : We’re About the Hard Stuff
  • LIVESTRONG : We’re About the Hard Stuff
  • Social Media Isn’t MagicModeration and Redirection Is
  • Everyone has a voice…yes…even that guy.
  • Everyone has a voice…yes…even that guy.
  • Everyone has a voice…yes…even that guy.
  • • Protect the community from the hate • Mission + Community = Organic Awesome • Highlight the community’s stories • Don’t take it personallyEveryone has a voice…yes…even thatguy
  • It’s Not About You
  • Don’t take it personally unless it’s personal
  • Don’t take it personally unless it’s personal
  • • www.LIVESTRONG.org • Twitter.com/LIVESTRONG • Facebook.com/LIVESTRONG • Blog.LIVESTRONG.org • Pinterest.com/LIVESTRONG • Flickr.com/LIVESTRONGArmy • YouTube.com/LIVESTRONGArmyLIVESTRONG Online Communities