Brooke McMillan Online Community Management During Tough Times

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Brooke McMillan Online Community Management During Tough Times

  1. 1. Online Community Manager: Brooke McMillan
  2. 2. LIVESTRONG : Everyone Has a Story
  3. 3. • Amplify the Mission of LIVESTRONG • Educate on wide variety of cancer topics • Recruit event participants and advocates • Engage in meaningful conversation • Reach out to those in need • Empower survivors to share storiesLIVESTRONG : Everyone Has a Story
  4. 4. Social MediaHelps Keep the Mission in Focus
  5. 5. LIVESTRONG : We’re About the Hard Stuff
  6. 6. LIVESTRONG : We’re About the Hard Stuff
  7. 7. LIVESTRONG : We’re About the Hard Stuff
  8. 8. Social Media Isn’t MagicModeration and Redirection Is
  9. 9. Everyone has a voice…yes…even that guy.
  10. 10. Everyone has a voice…yes…even that guy.
  11. 11. Everyone has a voice…yes…even that guy.
  12. 12. • Protect the community from the hate • Mission + Community = Organic Awesome • Highlight the community’s stories • Don’t take it personallyEveryone has a voice…yes…even thatguy
  13. 13. It’s Not About You
  14. 14. Don’t take it personally unless it’s personal
  15. 15. Don’t take it personally unless it’s personal
  16. 16. • www.LIVESTRONG.org • Twitter.com/LIVESTRONG • Facebook.com/LIVESTRONG • Blog.LIVESTRONG.org • Pinterest.com/LIVESTRONG • Flickr.com/LIVESTRONGArmy • YouTube.com/LIVESTRONGArmyLIVESTRONG Online Communities

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