Facebook Groups for
Fundraising and Advocacy
August 13, 2013
Brooke McMillan
Online Community Manager
LIVESTRONG Foundation
WHO WE ARE.
WHAT WE DO.
Who We Are. What We Do.
Who We Are. What We Do.
Who We Are. What We Do.
OUR
ONLINE
COMMUNITIES
Our Online Communities
• YouTube/LIVESTRONGArmy
•Blog.LIVESTRONG.org
•Flickr/LIVESTRONGArmy
•Facebook/LIVESTRONG
•Twitter/...
Our Online Communities
What the Heck is
RAGBRAI?
What is RAGBRAI?
•Community
•Mission
•Fundraising
•Stewardship
What is RAGBRAI?
•2007
•2008
•2009
•2010 = $1,000,000
•2011
•2012
•2013
Groups for
Fundraising
Group Settings and Features
Group Settings and Features
Group Settings and Features
Group Settings and Features
•Crowdsourcing Questions
Group Settings and Features
•Fun Content
Group Settings and Features
•Retention
LIVESTRONG
Leaders
What is a LIVESTRONG Leader?
•250 Highly Engaged Supporters
•19 Senior Leaders - by Region
•Goals:
•Official representatives of the Foundation
•Educate community about our services
•Fundraise (not a requirement)
•...
Groups for
Advocacy
Groups for Advocacy
Groups for Advocacy
•Logo Sharing and Version Control
Groups for Advocacy
•Idea Sharing
Groups for Advocacy
•Idea Sharing
Groups for Advocacy
•Opportunities for Transparency
Groups for Advocacy
•Crisis Management Tool
THANK YOU
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Brooke McMillan: How to Use Facebook Groups to Empower Your Advocates and Fundraisers

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Facebook Groups is a great tool to help your organization connect with highly engaged constituents. Learn how the LIVESTRONG Foundation uses Groups to deepen relationships with fundraisers, build community, increase donor retention and activate their advocates around the globe.

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Brooke McMillan: How to Use Facebook Groups to Empower Your Advocates and Fundraisers

  1. 1. Facebook Groups for Fundraising and Advocacy August 13, 2013 Brooke McMillan Online Community Manager LIVESTRONG Foundation
  2. 2. WHO WE ARE. WHAT WE DO.
  3. 3. Who We Are. What We Do.
  4. 4. Who We Are. What We Do.
  5. 5. Who We Are. What We Do.
  6. 6. OUR ONLINE COMMUNITIES
  7. 7. Our Online Communities • YouTube/LIVESTRONGArmy •Blog.LIVESTRONG.org •Flickr/LIVESTRONGArmy •Facebook/LIVESTRONG •Twitter/LIVESTRONG •Instagram/LIVESTRONG Foundation
  8. 8. Our Online Communities
  9. 9. What the Heck is RAGBRAI?
  10. 10. What is RAGBRAI? •Community •Mission •Fundraising •Stewardship
  11. 11. What is RAGBRAI? •2007 •2008 •2009 •2010 = $1,000,000 •2011 •2012 •2013
  12. 12. Groups for Fundraising
  13. 13. Group Settings and Features
  14. 14. Group Settings and Features
  15. 15. Group Settings and Features
  16. 16. Group Settings and Features •Crowdsourcing Questions
  17. 17. Group Settings and Features •Fun Content
  18. 18. Group Settings and Features •Retention
  19. 19. LIVESTRONG Leaders
  20. 20. What is a LIVESTRONG Leader? •250 Highly Engaged Supporters •19 Senior Leaders - by Region
  21. 21. •Goals: •Official representatives of the Foundation •Educate community about our services •Fundraise (not a requirement) •Demand change on a policy level •Get involved in the cancer community What is a LIVESTRONG Leader?
  22. 22. Groups for Advocacy
  23. 23. Groups for Advocacy
  24. 24. Groups for Advocacy •Logo Sharing and Version Control
  25. 25. Groups for Advocacy •Idea Sharing
  26. 26. Groups for Advocacy •Idea Sharing
  27. 27. Groups for Advocacy •Opportunities for Transparency
  28. 28. Groups for Advocacy •Crisis Management Tool
  29. 29. THANK YOU

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