Avi Kaplan, Director of Online Strategy, RadCampaign Twitter Handles: @MeshugAvi Everyone wants their message to be the next viral sensation, but it’s harder than ever for nonprofits to break through. Don’t you need puppies and rainbows to have an impact on social media? What if your mission’s not that sexy? This session will focus on creative ways to make your cause relevant for a broader audience and a few smart strategies and tools to help you make an impact.