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Blurred Lines: Engaging Supporters to Be Donors, Volunteers and Whatever Else You Need
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Blurred Lines: Engaging Supporters to Be Donors, Volunteers and Whatever Else You Need

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Shari Ilsen, Director of Engagement, VolunteerMatch
Twitter Handle: @silsen

It’s time to stop pigeon-holing your supporters into buckets like “donor” or “volunteer.” Instead, let’s learn how to use multi-channel content marketing to empower and inspire potential community members to provide the help we need most, turning donors into volunteers...into donors.

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Blurred Lines: Engaging Supporters to Be Donors, Volunteers and Whatever Else You Need Blurred Lines: Engaging Supporters to Be Donors, Volunteers and Whatever Else You Need Presentation Transcript

  • MISTAK E!
  • MISTAK E!
  • “Donor” “Volunteer” “Follower” “Pinner” “Fan” “Liker” “Sharer” “Tweeter”
  • Volunteers donate 10X more 70% of volunteers donate
  • Don’t settle. You’re worth it.
  • You gotta hook ‘em
  • Time to get mushy
  • Test to see what works best for YOU
  • Visual storytelling on Facebook Feeding America and Morgan Stanley
  • Show what others are already doing National Tree Day
  • Be witty and fun. People will like you more. PGH Brewer’s Ball
  • PGH Brewer’s Ball
  • Embed your call to action in the story everydayhero
  • Make it easy to give whatever they have. ClothingDonations.org
  • Get people thinking…and clicking Feeding America
  • Welcome them to your special community Wounded Warrior Project
  • Use email to strengthen the connection
  • Showcase impact to keep them engaged
  • Treat them like real people, and they’ll act like it!