Alex Abelin: Google + for Nonprofits

by Social Media for Nonprofits on Jan 30, 2012

3,776 views

Alex Abelin, Community Affairs Manager, Google ...

Alex Abelin, Community Affairs Manager, Google
Twitter Handle: @alexabelin

For the very first time, Google is officially presenting on how nonprofits can leverage Google+. Learn how this cutting edge, powerful platform can help you achieve your 2012 fundraising and awareness goals. The early bird catches the (digital) worm.
Google+ for Nonprofits
Alex Abelin, Community Affairs Manager, Google
Twitter Handle: @alexabelin

For the very first time, Google is officially presenting on how nonprofits can leverage Google+. Learn how this cutting edge, powerful platform can help you achieve your 2012 fundraising and awareness goals. The early bird catches the (digital) worm.

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Alex Abelin: Google + for Nonprofits — Presentation Transcript

Getting closer to your supportersHow Google+ can helpAlex AbelinJanuary 31st, 2012@alexabelin

It’s hard to truly connect

The party is only getting bigger 48 hours of video is uploaded to YouTube every minute

The party is only getting shorter 56% of DVR owners fast forward through commercials

Payoff for connectinghas never been greater 70% 90% of brand content trust is created by recommendations consumers from people they know

Life has beenuploaded 81% 57% of American of people children have communicate online presence more online by age two than off

Socialis acore human behavior,not a destination.

How do you cutthroughand truly connect?

Buildrelationshipswith the aworld’s largest audience.

IdentityRelationships Sharing

What we’ve heard…

Messages are impersonal Commentsare not conversationsRecommendations lack staying power Social is yet another channel

Problem: Messages are impersonal

What if you could share theright content with theright people?

How was your trip?My mom The guys Larry

CirclesThe right message to the right people Ready to Looking to volunteer donate 312 268

Which Circle Are You?The right message to the right people Media + Fundraise EDU Experts Donors Press

Problem:Comments are not conversations

What if you could havereal conversationswith your customers?

Dalai Lama and Desmond Tutu Hang Out on Google+

HangoutsReal conversations with the right customers

Hangouts with extrasShare your screen for customer service

Problem: Recommendations lack staying powerProblem: Recommendations lack staying power

What if wesurfacedrecommendationswhen they mattered most?

RecommendationsInfluence Purchases90% 71%Trust recommendations Say reviews from from people family members or they know friends influence purchase decisions

+1 ButtonStand out on Google search with recommendations when you need them You can see your social connection’s +1, built directly into Google search

+1’s increase yourperformance

Problem: Social is yet another channel

What if you had a simplecommonsocial layeron all your efforts?

display Connect all your +1’s across the websearch mobile sites

Direct ConnectAn easy way for your customers to find you on Google search Youtube

Search Video Mobile Display Site Offers LocalSocial as a Common Thread,Not Another Channel

RipplesSee where the conversation is going

How To Get StartedCreate a Link your page to Promote yourGoogle+ Page your site and page with badges campaigns and offline marketing

+50%Of the top 100 brands got onthe platform in the first week

There’sa whole lot more coming

Alex Abelin: Google + for Nonprofits

by Social Media for Nonprofits on Jan 30, 2012

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Alex Abelin: Google + for Nonprofits — Presentation Transcript