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Building Lasting Donor relationships: Mumbai Mobile CrechesPresentation Transcript
Mumbai Mobile Creches
Building Lasting Donor
Mumbai Mobile Creches
Set up in 1972 in Mumbai, we have reached over one lakh
children on construction sites till date. Currently, we
operate at 22 centres and reach over 4500 children every
Our model is simple – go directly to a site and set up the
MMCs Comprehensive Day Care
Stages in the development of
a donor relationship
George Levinger’s stages of interpersonal relationship
A- Acquaintance Stage
B- Build-up Stage
D- Deterioration Stage
E- Ending Stage
A- ACQUAINTANCE STAGE
Getting their attention
There’s clearly a competition
What will work to your advantage ?
Networking an important tool
B- BUILD UP STAGE
In depth discussion – what clicks?
Medium of Communication
C- CONTINUATION STAGE
An important element is the follow up after donor meetings
Using social media to keep in touch (non invasive)
Always be responsive to donor requests.
It's not about what you want to sell; it's about what they want to
Reporting falls into two broad categories:
Emphasize on quality – SMART
Meet the deadlines
Know your donors well
Thank you – A key to lasting
Draw Up a Plan :When & How
How: Tangible / Intangible
Understand what form the donor appreciates
A note of caution : Most donors do not expect expensive gifts
from NGO’s. A simple email also works well.
D- DETERIORATION STAGE
Prevent the slip: Maintaining good interpersonal communication
Resolving conflicts in an affable manner can prevent or stop the
deterioration of the relationship.
E – ENDING STAGE
When the deterioration stage has not been stopped due to a
passive response by one or both parties or an active response that
failed to reignite the relationship.
Communication: The most critical tool
Instrumental in developing lasting relationships
Do not surprise donors
Open, two-way communication
Clear the expectations
Mumbai Mobile Creches, 1st floor, Abbas Building
Mereweather Road, Colaba, Mumbai 400 001