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Darian Rodriguez Heyman: Fundraising with Social Media
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Darian Rodriguez Heyman: Fundraising with Social Media

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Darian Rodriguez Heyman: Fundraising with Social Media Darian Rodriguez Heyman: Fundraising with Social Media Presentation Transcript

  • Fundraising WithSocial MediaDarian Rodriguez Heyman@Dheyman
  • •Why Social Fundraising?•How To Launch a CampaignOur Agenda
  • Why SocialFundraising?
  • Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a ―Peer Ask‖•Turn Your Donors IntoFundraisers
  • $300 BillionDonated by Individuals per YearSource: Chronicle of Philanthropy
  • OnlineGiving:13%
  • Growing at:35% — 55%Source:Blackbaud, Giving USA
  • How To Launch aCampaign
  • Step 1: Pick a SMART Goal•$20,000•By July 1, 2013•BES Playground•For 647 Kids
  • ―People Don’t GiveTo You, TheyGive Through You‖
  • Step 2: Map Donations to Impact•Think Incrementally
  • Step 3: Pick a Platform
  • Pick ashortvideoUsepictureswithhumanfacesKeep text to aminimumStep 4: Upload ContentPersonalStoriesSell!
  • Step 5: Make Your DonateButton Shine•3 Tweaks: Button, Levels, Impact
  • Step 6: Get Out of Your OwnWay•3-ClickRule
  • Step 7: Plan for Success•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seed the Tip Jar
  • •Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends Vs. Weds!Step 7: Plan for Success
  • •? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize&RetweetStep 8: Social Tips
  • Think50/50Step 8: Social Tips
  • Step 9: Activate•Form a Social MediaMarketing Committee•The Ask: 5 Minutes/Week
  • Step 10: Data Vs. Gut•Fail Fast, Fail Forward•A/B Splits
  • One Final Note:Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
  • Show Donors Their Impact
  • ―People Don’t GiveTo You Because YouHave Needs. They Give Because YouMeet Needs‖
  • Thank You!Darian@SM4NP.orgTwitter: @dheyman