Your SlideShare is downloading. ×
Darian Rodriguez Heyman: Fundraising with Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Darian Rodriguez Heyman: Fundraising with Social Media

135
views

Published on

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
135
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Lesley
  • Transcript

    • 1. Fundraising WithSocial MediaDarian Rodriguez Heyman@Dheyman
    • 2. •Why Social Fundraising?•How To Launch a CampaignOur Agenda
    • 3. Why SocialFundraising?
    • 4. Why Social Fundraising?•People Give to People•The Most Powerful Form of Askis a ―Peer Ask‖•Turn Your Donors IntoFundraisers
    • 5. $300 BillionDonated by Individuals per YearSource: Chronicle of Philanthropy
    • 6. OnlineGiving:13%
    • 7. Growing at:35% — 55%Source:Blackbaud, Giving USA
    • 8. How To Launch aCampaign
    • 9. Step 1: Pick a SMART Goal•$20,000•By July 1, 2013•BES Playground•For 647 Kids
    • 10. ―People Don’t GiveTo You, TheyGive Through You‖
    • 11. Step 2: Map Donations to Impact•Think Incrementally
    • 12. Step 3: Pick a Platform
    • 13. Pick ashortvideoUsepictureswithhumanfacesKeep text to aminimumStep 4: Upload ContentPersonalStoriesSell!
    • 14. Step 5: Make Your DonateButton Shine•3 Tweaks: Button, Levels, Impact
    • 15. Step 6: Get Out of Your OwnWay•3-ClickRule
    • 16. Step 7: Plan for Success•Editorial Calendar•Facebook 1+/Week•Twitter 1+/Day•P2P Asks Are Key•Seed the Tip Jar
    • 17. •Mornings: 8 – 9AM•Lunch: 12 – 1PM•End of Day: 4:30 – 6PM•Nights: 9:30 – 11PM•Weekends Vs. Weds!Step 7: Plan for Success
    • 18. •? Vs. .•Media: Photos, Vids•Tag Everyone!•Respond, Recognize&RetweetStep 8: Social Tips
    • 19. Think50/50Step 8: Social Tips
    • 20. Step 9: Activate•Form a Social MediaMarketing Committee•The Ask: 5 Minutes/Week
    • 21. Step 10: Data Vs. Gut•Fail Fast, Fail Forward•A/B Splits
    • 22. One Final Note:Celebrate!•Share Milestones Across AllChannels•Document Impact•Declare Victory!
    • 23. Show Donors Their Impact
    • 24. ―People Don’t GiveTo You Because YouHave Needs. They Give Because YouMeet Needs‖
    • 25. Thank You!Darian@SM4NP.orgTwitter: @dheyman