www.mediacause.org | connect@mediacause.org | @mediacause
Facebook Advertising 101
Cody Damon @codydamon
Is it For You? 3 Questions to Ask
1.) What is my goal?
2.) Can I measure it?
3.) Can I afford it?
When to Consider Facebook Ads
For growing your community? Eh…
When to Consider Facebook Ads
For promoting a post? Maybe…
When to Consider Facebook Ads
When driving toward a measurable conversion – YES!
What Types of Ads Should I Run?
Facebook as a ton of different ways to
deliver and target ads on their platform.
You could...
What Types of Ads Should I Run?
The key is be as specific as
possible.
These ads cost real money and
Facebook makes it ver...
Things To Remember
• Different Pricing Models: CPC versus CPM
• 20% Rule
• Facebook doesn’t care you are a nonprofit.
Let’s Get Started!
• How many people have run Facebook ads
before?
• Success stories?
• Do you have a separate account to ...
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Facebook Ads 101 with Cody Damon

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Transcript of "Facebook Ads 101 with Cody Damon"

  1. 1. www.mediacause.org | connect@mediacause.org | @mediacause Facebook Advertising 101 Cody Damon @codydamon
  2. 2. Is it For You? 3 Questions to Ask 1.) What is my goal? 2.) Can I measure it? 3.) Can I afford it?
  3. 3. When to Consider Facebook Ads For growing your community? Eh…
  4. 4. When to Consider Facebook Ads For promoting a post? Maybe…
  5. 5. When to Consider Facebook Ads When driving toward a measurable conversion – YES!
  6. 6. What Types of Ads Should I Run? Facebook as a ton of different ways to deliver and target ads on their platform. You could deliver an infinite amount of ad variations to iOS users, on iPhones only, living in area code 02110, who are female, accessing Facebook via wifi, who are interested in Social Media For Nonprofits, who have at least an undergraduate education, and 26 are single. Almost anything you put into your profile on Facebook can be used to target advertising.
  7. 7. What Types of Ads Should I Run? The key is be as specific as possible. These ads cost real money and Facebook makes it very easy to waste money. Know who you are trying to target. As you begin to build out the targeting – Facebook will tell you in real-time the estimated audience size and how much it will cost.
  8. 8. Things To Remember • Different Pricing Models: CPC versus CPM • 20% Rule • Facebook doesn’t care you are a nonprofit.
  9. 9. Let’s Get Started! • How many people have run Facebook ads before? • Success stories? • Do you have a separate account to run them?

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