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Raise More Money Without Asking, Begging or Calling

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Joe Waters, Founder & Blogger, Selfish Giving …

Joe Waters, Founder & Blogger, Selfish Giving
Twitter Handle: @JoeWaters


Another day and another round of cold calls. Is that how most of your days begin - calling people that have no interest in your nonprofit or your mission? Stop the madness by using social media to draw in new supporters to your cause and raise more money. In this 30 minute session, cause marketer and blogger Joe Waters will show you how every fundraiser has a new job title: publisher. But the printing press of 2014 is blogging, Facebook, Twitter and Instagram.


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  • Opportunity: online cause marketing
    Reality check: the future is tiny screen, local almost individual. Include def of what reality check.
    Prediction: the end of cause marketing is near – never about tools, brand is what matters

    Ebay is doing it with Giving Works
    Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier

    Employees are your brand – engaged with cm
    Retailers
    Online workplace giving
    More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  • Opportunity: online cause marketing
    Reality check: the future is tiny screen, local almost individual. Include def of what reality check.
    Prediction: the end of cause marketing is near – never about tools, brand is what matters

    Ebay is doing it with Giving Works
    Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier

    Employees are your brand – engaged with cm
    Retailers
    Online workplace giving
    More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  • Opportunity: online cause marketing
    Reality check: the future is tiny screen, local almost individual. Include def of what reality check.
    Prediction: the end of cause marketing is near – never about tools, brand is what matters

    Ebay is doing it with Giving Works
    Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier

    Employees are your brand – engaged with cm
    Retailers
    Online workplace giving
    More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  • Opportunity: online cause marketing
    Reality check: the future is tiny screen, local almost individual. Include def of what reality check.
    Prediction: the end of cause marketing is near – never about tools, brand is what matters

    Ebay is doing it with Giving Works
    Online cause marketing isn’t big. What’s needed? Lack of awareness, priorities, no sense of urgency, tech barrier

    Employees are your brand – engaged with cm
    Retailers
    Online workplace giving
    More workplace giving – Online tool is better and more engaging. Workplace giving under their own brand. Charities – employees can donate to charity of choice and enable company to create campaigns and feature them. Companies need an app for nonprofit campaigns.
  • Transcript

    • 1. Social Media for Nonprofits Raise More Money Without Asking, Begging or Calling Joe Waters
    • 2. pinterest.com/joewaters twitter.com/joewaters
    • 3. What is Cause Marketing? Cause marketing is a partnership between a nonprofit and a for-profit for mutual profit
    • 4. Brand Social Media Mobile Fundraising with Biz
    • 5. Brands Command
    • 6. a brand is what a person feels when they come into contact with you
    • 7. B R A N D Fundraising
    • 8. a nonprofit brand makes II promises: 1. to have an impact 2. to show the impact clearly, powerfully - Jeff Brooks
    • 9. Brand Social Media Fundraising with Biz
    • 10. Brand Social Media Mobile Fundraising with Biz
    • 11. Charting the Course Brand Social Media Mobile Fundraising with Biz
    • 12. http://philanthropy.com/article/A- Community-Fund-Lures- Young/131353/
    • 13. Clean, professional clothes are important for success. Would you like to donate to Dress for Success?
    • 14. pinterest.com/joewaters twitter.com/joewaters