Building Lasting Donor Relationships: South Asian Fund Raising Group (SAFRG)
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Building Lasting Donor Relationships: South Asian Fund Raising Group (SAFRG)

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Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG) ...

Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG)
Attracting donors is one thing, but getting them to continue give is a whole new challenge. Pan- elists will discuss strategies for developing long-term relationships with donors so they keep on giving year after year.

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Building Lasting Donor Relationships: South Asian Fund Raising Group (SAFRG) Building Lasting Donor Relationships: South Asian Fund Raising Group (SAFRG) Presentation Transcript

  • Best Practices in Donor Engagement
  • Why is everyone so suspicious (and maybe also cynical)?  General uncertainty resulting from speed of change in all countries  Publicity given to corruption in many sectors of society.  Lack of concrete results from years of investment in development.  Bad experiences dealing with NGOs they have supported?  Poor servicing of donors by NGOs?  Low overall expectations of performance by NGOs
  • How do we fight it?  Thank donors within 48 hours of receiving a donation.  Put the donor in the spotlight. Everyone is interested in “me”.  Communicate our successes more effectively  Move from impulse giving to relationship giving  Give donors more opportunities to take control of the relationship  Just forget about the skeptics? We only need 1 of 100 people to succeed
  • Emotion vs. Reason  People give from emotions, not reason.  Don’t explain the need for support!  Show the need for support!  Donors don’t want to know how; donors want to know why.  Numbers do not raise emotions; stories do. HEART MIND
  • Reasons why donors say they left Study conducted by Adrian Sargeant, Indiana University in 2001 Reason % in USA Cannot afford to continue 54% Other causes are more deserving 36% Poor quality of service to donors 18% * Death or relocation 16% Did not acknowledge my support 13% * Don’t remember supporting them 11% Did not tell me how they used my support 8% * No longer need my support 6% Continuing support in other ways 3% * Factors we can do something about
  • Assume nothing. The $100 donor today may be the $1 million donor