Extending Your Reach: Creating a Culture of Sharing

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Communications and Technology Director, Cyndi Lauper’s True Colors Fund

Twitter Handle: @JoeSaidSo

‘Reach’ is an important part of a successful online advocacy campaign – but how do you get your supporters to share your content? This presentation will examine some great tools and techniques that can be used to empower your followers to become fierce brand advocates.

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Extending Your Reach: Creating a Culture of Sharing

  1. 1. JOE MORAN Communications & Technology Director, True Colors Fund @JoeSaidSo EXTENDING YOUR REACH CREATING A CULTURE OF SHARING
  2. 2. INTRODUCTION
  3. 3. WHAT IS ADVOCACY? ad·vo·ca·cy noun ˈad-və-kə-sē : the act or process of supporting a cause or proposal : the act or process of advocating something Mobilizing supporters to put pressure on a target in order to create change.
  4. 4. WHAT DOES ONLINE ADVOCACY LOOK LIKE? ● Signing a petition ● Sending a message to an elected official ● Pledging to partake in an offline activity
  5. 5. WHY USE SOCIAL MEDIA ? ● Little or no cost to set up ● Potential for wide reach ● New opportunities to listen, engage, and monitor your progress ● Instant sharing of messages
  6. 6. SHARING IS CARING 73% surveyed say they process information more deeply, thoroughly and thoughtfully when they share it. – New York Times: The Psychology of Sharing
  7. 7. HOW CAN WE CREATE A CULTURE OF SHARING AROUND ADVOCACY?
  8. 8. MOTIVATION BEHIND SHARING
  9. 9. CONTENT: MAKE IT INFORMATIONAL BREAKING NEWS + INFOGRAPHIC
  10. 10. CONTENT: MAKE IT INFORMATIONAL
  11. 11. CONTENT: MAKE IT INFORMATIONAL www.piktochart.com
  12. 12. CONTENT: MAKE IT IDENTIFYING SELFIES WITH A PURPOSE
  13. 13. CONTENT: MAKE IT IDENTIFYING azavea.com/products/cicero soundoffatcongress.org
  14. 14. CONTENT: MAKE IT INTERPERSONALCONTENT: MAKE IT INTERPERSONAL CROWD-SPEAKING www.thunderclap.it
  15. 15. CONTENT: MAKE IT INTERPERSONALCONTENT: MAKE IT INTERPERSONAL
  16. 16. SHARE LINKS CONTENT: MAKE IT IMPRESSIVE
  17. 17. CONTENT: MAKE IT IMPRESSIVE www.sharelinkgenerator.com
  18. 18. CONTENT: MAKE IT IMPORTANT ADVOCACY AMBASSADORS
  19. 19. CONTENT: MAKE IT IMPORTANT www.autreplanete.com/ap-social-media-image-maker/
  20. 20. HOW CAN YOUR ORG CREATE A CULTURE OF SHARING? THINK IN TERMS OF “I”
  21. 21. JOE MORAN Communications & Technology Director, True Colors Fund @JoeSaidSo THANK YOU

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