Finding Soul Mates in a World of Friends

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Michael Hutney, Director of Emerging Media, The Stelter Company
Social media presents exciting ways to connect with your donors, supporters, and prospects, but how exactly do you harness the power behind the social web? Michael will share ideas on how social data can help you find and engage your strongest supporters, accelerating your organization's advocacy and fundraising efforts.

Published in: Technology, Business
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Finding Soul Mates in a World of Friends

  1. 1. Finding Your Soul Mates in a World of Friends SOCIAL MEDIA 4 NONPROFITS O C T O B E R 11 , 2 01 3 P r e s e n t e d b y M i ch a e l H u t n e y ( @ m i c h a e l h u t n e y ) Director of Emerging Media
  2. 2. About The Stelter Company • Integrated Marketing Services Firm • Supporting Nonprofits for 35+ years • Focus on Estate / Leadership Gifts • Driven by Research and Analytics
  3. 3. How do you know who cares?
  4. 4. Business Challenge • 85% Annual Gifts : 7% Estate Gifts • Estate Gifts = Lucrative • Who really cares about us? ‣ Not necessarily those who donate ‣ 59% v. 41%
  5. 5. The Opportunity Identify & Motivate “Off-the-Radar” Donors
  6. 6. SOCIAL STATS • 1.6 million fans (Facebook) • 180k followers (Twitter) DONATION DETAILS • $130m+ in contributions and grants • $30m+ in bequests About HSUS • Headquarters in Washington, D.C. • Largest Animal Protection Organization • Rescue and Emergency Response • Combat Animal Cruelty • Rehabilitation Centers • Legislation
  7. 7. No Shortage of Friends
  8. 8. No Shortage of Friends 1.6 million likes
  9. 9. Campaigns to Motivate
  10. 10. Campaigns to Motivate
  11. 11. Find Your Soul Mates
  12. 12. Find Your Soul Mates
  13. 13. Business Value • Adds a critical dimension to a customer profile • Articulated as a metric • Uniquely actionable
  14. 14. SOCIAL SCORE 9,400 Business Value • Adds a critical dimension to a customer profile • Articulated as a metric • Uniquely actionable
  15. 15. Takeaways • Life online is an open book. • An army of advocates is within your reach. • Concentrate on finding your soul mates.
  16. 16. Finding Soul Mates in a World of Friends SOCIAL MEDIA 4 NONPROFITS O C T O B E R 11 , 2 01 3 P r e s e n t e d b y M i ch a e l H u t n e y ( @ m i c h a e l h u t n e y ) Director of Emerging Media & Strategic Accounts

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