Effective Campaign Fundraising: QMed Knowledge Foundation

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Vasumathi Sriganesh, Founder/cEo, QMed Knowledge Foundation

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  • Many people felt this way – asking us why we could not be a ‘company’ and charge for our ‘services’
  • As far as we explored we could not find an affordable payment gateway till recently. Our Reserve Bank of India had also imposed some strictures for NGOs and donation raising through payment gateways / Paypal
    These seem to have been removed recently
  • Will share a couple of examples here
  • Effective Campaign Fundraising: QMed Knowledge Foundation

    1. 1. LEARNING FROM YOURLEARNING FROM YOUR CHALLENGES IN FUNDCHALLENGES IN FUND RAISINGRAISING Vasumathi Sriganesh QMed Knowledge Foundation info@qmedkf.org.in
    2. 2. THE BASES OF OUR CHALLENGES
    3. 3. WE TEACH THEM How to find relevant, focused medical information online Empower the community Deliver ‘evidence based’ healthcare (what really works) Target: health workers Beneficiaries – the whole public
    4. 4. BASES: CHALLENGES Questions / assumptions of potential funders Doesn’t everyone know how to Google??? Training??? Your audience can pay!!
    5. 5. FUNDRAISING Online OR Offline IS hard work!! Challenges Actual work…+
    6. 6. ONLINE FUNDRAISING: CHALLENGES & MANAGING THEM Costs involved for Payment Gateways Paypal - ‘Not for NGOs’ (At that time)
    7. 7. EMAIL RECIPIENTS – READING PATTERNS Very few – read the whole mail Some read & forget    Majority do not check junk mail SOME – read just the appeal and WANT to give   
    8. 8. SENDING EMAILS Bulk mailing software (eg MailChimp) Personalized Emails
    9. 9. NO RESPONSE TO EMAIL?
    10. 10. DONORS – MY EXPERIENCE Some give ONLY to specific causes, but… With some – you CAN ask for large amounts Be prepared: - Lower - Higher – unexpected!
    11. 11. HOW DOES ONE ASK AGAIN? OCCASIONS! Doctors Day / Nurses Day / Celebrations / Festivals Get creative!
    12. 12. PLEASANT EXPERIENCES
    13. 13. WHAT I LEARNED OVERALL FEEL the importance of your project – Radiate it! WORK AT: Regular Planning Monitoring Evaluation
    14. 14. AND AM STILL LEARNING… HOW to ask (better) How to exploit social media / Fund raising portals / CSR options and more!
    15. 15. I KNOW – I HAVE AND I will tread the PATH with a smile and passion!
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