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The Nuclear Football
Evan Bailyn, Author, Outsmarting Google
In this speech, bestselling author and serial entrepreneur Evan Bailyn explains the strategy used by the largest and most popular content-driven websites on the Internet. Drawing from numerous personal case studies, Evan will share the secrets of creating truly great content and attracting links to your site, ensuring your website ranks for tens of thousands of niche search terms and goes viral on social networks, attracting attention, donors, partners, and press.