Social Change @ 140 Characters a Pop

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Chris Tompkins, Go! Media International

Are you an active user who is tired of hearing the same old Twitter 101 launch
tips? Are you ready for a more sophisticated way to promote, engage and leverage
your community? Join Chris Tompkins as he helps you explore inexpensive (and
even free) tools and tactics to breathe life into a flat campaign. He will share his
inside knowledge on how to get the most out of your Twitter campaign and push
for innovation, not stagnation.

Published in: Technology, Business
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Social Change @ 140 Characters a Pop

  1. 1. <ul><li>Engaging, Promoting and Leveraging </li></ul>Twitter 201:
  2. 2. Is Your Twitter Account... <ul><li>....leveling off? </li></ul>
  3. 3. Two Levels of Management <ul><li>Account and Follower </li></ul>
  4. 4. Account Management Will help your team effectively trawl the Twitter platform in order to manage all activity on the account, find trends, schedule activities, communicate between team members and lots more.
  5. 5. TweetDeck
  6. 6. CoTweet / Hootsuite
  7. 7. Step 2
  8. 8. Follower Management <ul><li>One of the biggest challenges handling a Twitter campaign is analysis of those in your network and growing your network with quality, not just quantity. </li></ul>
  9. 9. Friend or Follow <ul><li>To manage your network. </li></ul>
  10. 10. twellow / Listorious <ul><li>To find the right people to follow. </li></ul>
  11. 11. tweet Progress <ul><li>To connect with others about your cause. </li></ul>
  12. 12. Tools <ul><li>To Track Effectiveness </li></ul>
  13. 13. bit.ly <ul><li>Track the effectiveness of your content and links. </li></ul>
  14. 14. TweetStats / Twitter Counter <ul><li>Track your effectiveness across Twitter....and compare! </li></ul>
  15. 15. Monitoring & Alerts
  16. 16. tweetbeep / socialmention <ul><li>To manage your reputation and account on the go. </li></ul>
  17. 17. Fundraising Tools
  18. 18. Crowdrise <ul><li>User-friendly site that works with your nonprofit. </li></ul>
  19. 19. Other Fundraising Platforms
  20. 20. act.ly / twitition <ul><li>Two Platforms for Petitions </li></ul>
  21. 21. Design...Add some Flair
  22. 22. twitbacks / bubbletweet / twibbon
  23. 23. Takeaway <ul><li>Create: Your Twitter Toolbox - Daily Schedule - Consistency </li></ul>
  24. 24. Presented by.... <ul><li>www.gomediaonline.com </li></ul>

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