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ONLINE COMMUNITY & SOCIAL FUNDRAISING – INDIA 2.0
JULY 2, 2014
JAI BHUJWALA
AGENDA
 Fundraising 2.0 - The What?
 Fundraising 2.0 - The Why?
 Opportunities for Fundraising 2.0
 Formal Events
 In...
How the Internet
has evolved
2011
FUNDRAISING BY INDIA 1.0
Fundraising
The process of soliciting and gathering contributions by requesting donations from
in...
FUNDRAISING BY INDIA 2.0
Fundraising 2.0
Also known as Peer-to-Peer Fundraising (P2P) it is about empowering your supporte...
FUNDRAISING IS A COMMUNITY APPROACH TO GIVING
…also known as social
giving
AGENDA
 Fundraising 2.0 - The What?
 Fundraising 2.0 - The Why?
 Opportunities for Fundraising 2.0
 Formal Events
 In...
WHO DOES A DONOR TRUST?
WHY CONCERN ABOUT FUNDRAISING 2.0?
• People give to friends, colleagues - people
they know
• People give to causes not to ...
WHY SOCIAL?
 It’s where audiences are now – and will increasingly be
in the future
 Reach a large number of people cost-...
AGENDA
 Fundraising 2.0 - The What?
 Fundraising 2.0 - The Why?
 Opportunities for Fundraising 2.0
 Formal Events
 In...
OPPORTUNITIES FOR FUNDRAISING 2.0
Fundraising 2.0
Formal
Events
Informal
Events
Sporting Events
Giving Challenges
Weddings...
FORMAL EVENTS - ONLINE FUNDRAISING CHALLENGES
Global Giving Open Challenge 2012
9,008 donors, $700,000 raised
India Giving...
INFORMAL EVENTS
Peer-to-Peer fundraising is personal
Its about sharing personal stories & journeys
State the reasons fo...
WHAT FUNDRAISERS FEEL?
Raj Kalakota used iGive to celebrate his son's first birthday
“I wanted to do some good to society ...
AGENDA
 Fundraising 2.0 - The What?
 Fundraising 2.0 - The Why?
 Opportunities for Fundraising 2.0
 Formal Events
 In...
WEBSITE
A simple link on your website can
help attract attention to your
fundraising efforts. Ask people to
share this on ...
APPEAL LETTER
HOW TO RAISE FUNDS - YOURSELF AND
THROUGH YOUR SUPPORTERS
Send an appeal letter to all your friends, family
...
BLOG
HOW TO RAISE FUNDS
- YOURSELF AND
THROUGH YOUR
SUPPORTERS (5/8)
HOW TO RAISE FUNDS - YOURSELF AND
THROUGH YOUR SUPPOR...
SOCIAL MEDIA & BOOKMARKING SITES
Spread the word along with a brief
description of what you're raising funds for
on whiche...
HOW FUNDRAISERS HAVE USED FACEBOOK FOR IGC
Year Visitors from
Facebook
Total visitors to the
site
% of Facebook
visitors
T...
EVENTS V/S NON-EVENTS FUNDRAISING VIA SOCIAL MEDIA
Year Visitors from
Facebook during
non-Fundraising
events (p.m.)
Visito...
AGENDA
 Fundraising 2.0 - The What?
 Fundraising 2.0 - The Why?
 Opportunities for Fundraising 2.0
 Formal Events
 In...
FUNRAISING PLATFORMS GLOBALLY
iGive
AGENDA
 Fundraising 2.0 - The What?
 Fundraising 2.0 - The Why?
 Opportunities for Fundraising 2.0
 Formal Events
 In...
TEACH FOR INDIA/; A CASE STUDY
Number of Fellows: 130
Funds Raised: Rs. 43 lacs
From: 1,790 donors
Total Matching Won: Rs....
How were funds raised?
• Tons of Emails
• Social Media
• In-person asks
• Phone-call asks
• SMS Followups
Factors that hel...
• HIGHLIGHT EFFECTIVE FUNDRAISERS
• PROVIDE BEST PRACTICES IN FUNDRAISING
• GIVE REGULAR UPDATES ON FUNDRAISING PROGRESS; ...
AGENDA
 Fundraising 2.0 - The What?
 Fundraising 2.0 - The Why?
 Opportunities for Fundraising 2.0
 Formal Events
 In...
JAI BHUJWALA
Vice-President – Online & Retail Giving
GiveIndia
jai@giveindia.org
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Online community & Social Fundraising: India 2.0

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Jai bhujwala, VP, online & retail Giving, GiveIndia
The rapid growth and evolution of the World Wide Web have presented new opportunities and challenges across all sectors, and NGO fundraising is no exception. Led by Jai Bhujwa- la, this session will address the value of online fundraising for nonprofits around the world how to tap its potential for social change in South Asia.

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Transcript of "Online community & Social Fundraising: India 2.0"

  1. 1. ONLINE COMMUNITY & SOCIAL FUNDRAISING – INDIA 2.0 JULY 2, 2014 JAI BHUJWALA
  2. 2. AGENDA  Fundraising 2.0 - The What?  Fundraising 2.0 - The Why?  Opportunities for Fundraising 2.0  Formal Events  Informal Events  Fundraising 2.0 - The How?  Fundraising 2.0 Platforms  Case Study  Q & A
  3. 3. How the Internet has evolved 2011
  4. 4. FUNDRAISING BY INDIA 1.0 Fundraising The process of soliciting and gathering contributions by requesting donations from individuals, businesses, charitable foundations, or governmental agencies
  5. 5. FUNDRAISING BY INDIA 2.0 Fundraising 2.0 Also known as Peer-to-Peer Fundraising (P2P) it is about empowering your supporters, both donors and volunteers to raise funds by encouraging them to raise funds from their own networks and communities Interactivity between fundraisers and donors enabled through comments Details of fundraising project shared by fundraiser through writeup, images, video
  6. 6. FUNDRAISING IS A COMMUNITY APPROACH TO GIVING …also known as social giving
  7. 7. AGENDA  Fundraising 2.0 - The What?  Fundraising 2.0 - The Why?  Opportunities for Fundraising 2.0  Formal Events  Informal Events  Fundraising 2.0 - The How?  Fundraising 2.0 Platforms  Case Study  Q & A
  8. 8. WHO DOES A DONOR TRUST?
  9. 9. WHY CONCERN ABOUT FUNDRAISING 2.0? • People give to friends, colleagues - people they know • People give to causes not to institutions • Leverage your donors/volunteers creatively • Make them ambassadors of your organization • Acquire more donors for your organisations • Build greater awareness for your cause and a chance to create ambassadors of today’s donors • More funds for you… • …at very low cost to you
  10. 10. WHY SOCIAL?  It’s where audiences are now – and will increasingly be in the future  Reach a large number of people cost-effectively (Virality)  Small charities can punch above their weight  Returns from traditional media are diminishing  Instant Notification  Automation (Making Transactions/Generating Receipts)  Always ON!
  11. 11. AGENDA  Fundraising 2.0 - The What?  Fundraising 2.0 - The Why?  Opportunities for Fundraising 2.0  Formal Events  Informal Events  Fundraising 2.0 - The How?  Fundraising 2.0 Platforms  Case Study  Q & A
  12. 12. OPPORTUNITIES FOR FUNDRAISING 2.0 Fundraising 2.0 Formal Events Informal Events Sporting Events Giving Challenges Weddings Birthdays Anniversaries Marathon Walkathon Cyclothon Global Giving Challenge India Giving Challenge
  13. 13. FORMAL EVENTS - ONLINE FUNDRAISING CHALLENGES Global Giving Open Challenge 2012 9,008 donors, $700,000 raised India Giving Challenge 2012 15,000 donors, $750,000 raised India Tax Saving Challenge 2013 1,600 donors, $260,000 raised Global Giving Open Challenge 2013 7,063 donors, $741,022 raised India Giving Challenge 2013 15,700 donors, $790,000 raised India Tax Saving Challenge 2014 2,000 donors, $280,000 raised
  14. 14. INFORMAL EVENTS Peer-to-Peer fundraising is personal Its about sharing personal stories & journeys State the reasons for getting involved & what engaged them Updating fundraising pages with progress and updates Reasons for raising funds encourage others to join or donate
  15. 15. WHAT FUNDRAISERS FEEL? Raj Kalakota used iGive to celebrate his son's first birthday “I wanted to do some good to society and give a chance to family and friends to donate. I used the GiveIndia donation as gift, so that lead to this option. I am happy that it raised something which I am sure will make some difference.” Kakoli Dey set up an iGive page to commemorate her grandmother's death anniversary. My love for my grand mom and my love for the NGO I work for have motivated me to create this page. Raising funds whatsoever the cause is a bit tough but this is a fantastic way of asking for fund!”
  16. 16. AGENDA  Fundraising 2.0 - The What?  Fundraising 2.0 - The Why?  Opportunities for Fundraising 2.0  Formal Events  Informal Events  Fundraising 2.0 - The How?  Fundraising 2.0 Platforms  Case Study  Q & A
  17. 17. WEBSITE A simple link on your website can help attract attention to your fundraising efforts. Ask people to share this on their social media profiles. HOW TO RAISE FUNDS - YOURSELF AND THROUGH YOUR SUPPORTERS
  18. 18. APPEAL LETTER HOW TO RAISE FUNDS - YOURSELF AND THROUGH YOUR SUPPORTERS Send an appeal letter to all your friends, family and supporters. Ensure that you specify a prominent call-to-action in this letter.
  19. 19. BLOG HOW TO RAISE FUNDS - YOURSELF AND THROUGH YOUR SUPPORTERS (5/8) HOW TO RAISE FUNDS - YOURSELF AND THROUGH YOUR SUPPORTERS Does your NGO/CEO have a blog? Write some posts about your iGive page and your efforts to get to your target amount; encourage your employees to do the same
  20. 20. SOCIAL MEDIA & BOOKMARKING SITES Spread the word along with a brief description of what you're raising funds for on whichever social networking site you use, such as Facebook or Orkut. Lots of people take the time to read what their friends are doing. HOW TO RAISE FUNDS - YOURSELF AND THROUGH YOUR SUPPORTERS
  21. 21. HOW FUNDRAISERS HAVE USED FACEBOOK FOR IGC Year Visitors from Facebook Total visitors to the site % of Facebook visitors Total amount of donations from Facebook 2009 1,510 7,14,358 0.21% $1,500 2010 9,115 1,147,788 0.79% $15,000 2011 40,468 13,24,563 3.05% $40,000 2012 54,160 10,46,253 5.17% $75,000
  22. 22. EVENTS V/S NON-EVENTS FUNDRAISING VIA SOCIAL MEDIA Year Visitors from Facebook during non-Fundraising events (p.m.) Visitors from Facebook during Fundraising event months (p.m.) % Growth 2009 85 295 350% 2010 330 1,500 450% 2011 567 8,950 1,575% 2012 575 12,390 2,150%
  23. 23. AGENDA  Fundraising 2.0 - The What?  Fundraising 2.0 - The Why?  Opportunities for Fundraising 2.0  Formal Events  Informal Events  Fundraising 2.0 - The How?  Fundraising 2.0 Platforms  Case Study  Q & A
  24. 24. FUNRAISING PLATFORMS GLOBALLY iGive
  25. 25. AGENDA  Fundraising 2.0 - The What?  Fundraising 2.0 - The Why?  Opportunities for Fundraising 2.0  Formal Events  Informal Events  Fundraising 2.0 - The How?  Fundraising 2.0 Platforms  Case Study  Q & A
  26. 26. TEACH FOR INDIA/; A CASE STUDY Number of Fellows: 130 Funds Raised: Rs. 43 lacs From: 1,790 donors Total Matching Won: Rs. 16 lacs Raised Funds For: • Books • Setting up libraries • Resource center • Field trips • Infrastructure needs in the classroom ( eg: stationary, projector) Target Donors: Individuals ( ie. non-corporate, non-HNI, non-institutional donors) .
  27. 27. How were funds raised? • Tons of Emails • Social Media • In-person asks • Phone-call asks • SMS Followups Factors that helped raise funds: • Fellows felt personally responsible for making this a success • Twice a week motivating mails sent to all Fellows • Created an internal competition by recognising top-3 Fellows each week • Incentive of winning “Every Fellow is like a CEO for his own classroom. He needs to gather resources and means to ensure students are making academic progress. Since the Fellows feel so closely responsible for the growth of their kids, they did not hesitate to reach out to their network for financial support.” - Mridvika Mathur, Manager, Development, Teach For India TEACH FOR INDIA/; A CASE STUDY
  28. 28. • HIGHLIGHT EFFECTIVE FUNDRAISERS • PROVIDE BEST PRACTICES IN FUNDRAISING • GIVE REGULAR UPDATES ON FUNDRAISING PROGRESS; BUILD ANTICIPATION THROUGH NEWSLETTERS/ CAMPAIGN-FOCUSED UPDATE MAILS • ENCOURAGE FUNDRAISERS TO BE THE FIRST TO DONATE • LEVERAGE OFFLINE EVENTS • UPDATE/ENCOURAGE/APPRECIATE – IN YOUR COMMUNICATION • ENCOURAGE SPREADING THE WORD THROUGH SOCIAL MEDIA, BLOGS, EMAIL SIGNATURES ITS ABOUT THE PEOPLE NOT THE TECHNOLOGY
  29. 29. AGENDA  Fundraising 2.0 - The What?  Fundraising 2.0 - The Why?  Opportunities for Fundraising 2.0  Formal Events  Informal Events  Fundraising 2.0 - The How?  Fundraising 2.0 Platforms  Case Study  Q & A
  30. 30. JAI BHUJWALA Vice-President – Online & Retail Giving GiveIndia jai@giveindia.org
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