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Mindful Social Media Strategy

Mindful Social Media Strategy



Janet Fouts, CEO, Tatu Digital Media ...

Janet Fouts, CEO, Tatu Digital Media
Twitter Handle: @JFouts

So often we find ourselves putting out the same messaging across social platforms without thinking enough about the recipient. Janet will show us methods to divine more about our target markets and create thoughtful and meaningful strategies to connect with them effectively.



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    Mindful Social Media Strategy Mindful Social Media Strategy Presentation Transcript

    • Mindful Social Media Strategy For Nonprofits Janet Fouts - Tatu Digital Media
    • Working in nonprofits feels good
    • But it’s not always easy
    • Funders, boards and bosses set goals
    • Unrealistic?
    • It’s not just about numbers
    • It’s about people • Most nonprofits were formed based on passion and emotion • Numbers don’t typically stimulate an emotion
    • Who are we talking to?
    • We still need metrics, goals
    • Not everyone thinks like us
    • • Understand their language • What about us do they dis/like • What are their goals, needs? Find out what they’re thinking
    • Listen to the data • Website traffic • Email opens and clicks • Surveys • Field research • Case studies
    • Social Listening
    • What do we do with what we learn?
    • Create Personas
    • Characteristics of a persona • Job description • Demographics • Day in the life • Where does she go for information? • Most common triggers online • Why will she like us?
    • Which networks/strategies will work best for you?
    • Take benchmarks
    • Align your strategy • Goals of the org • Goals of multiple personas
    • Automation is OK
    • OKRs • Objectives and Key Results • Why is it important? • How does it align? • How will we get there? • Revise, revise, revise
    • Iterate
    • Mindful Social • Be present • Engage not preach • Know your audience • Create relevant OKRs • Iterate
    • Questions? Janet@janetfouts.com @JFouts