Mindful Social Media Strategy For
Nonprofits
Janet Fouts - Tatu Digital Media
Working in nonprofits feels
good
But it’s not always
easy
Funders, boards and
bosses set goals
Unrealistic?
It’s not just about
numbers
It’s about people
• Most nonprofits were formed based on passion and
emotion
• Numbers don’t typically stimulate an emotion
Who are we talking to?
We still need metrics,
goals
Not everyone thinks like
us
• Understand their language
• What about us do they dis/like
• What are their goals, needs?
Find out what they’re
thinking
Listen to the data
• Website traffic
• Email opens and clicks
• Surveys
• Field research
• Case studies
Social Listening
What do we do with
what we learn?
Create Personas
Characteristics of a
persona
• Job description
• Demographics
• Day in the life
• Where does she go for information?
• Mos...
Which
networks/strategies will
work best for you?
Take
benchmarks
Align your
strategy
• Goals of the org
• Goals of multiple
personas
Automation is OK
OKRs
• Objectives and Key Results
• Why is it important?
• How does it align?
• How will we get there?
• Revise, revise, r...
Iterate
Mindful Social
• Be present
• Engage not preach
• Know your audience
• Create relevant OKRs
• Iterate
Questions?
Janet@janetfouts.com @JFouts
Mindful Social Media Strategy
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Mindful Social Media Strategy

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Janet Fouts, CEO, Tatu Digital Media
Twitter Handle: @JFouts

So often we find ourselves putting out the same messaging across social platforms without thinking enough about the recipient. Janet will show us methods to divine more about our target markets and create thoughtful and meaningful strategies to connect with them effectively.

Published in: Social Media, Business, Technology
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Mindful Social Media Strategy

  1. 1. Mindful Social Media Strategy For Nonprofits Janet Fouts - Tatu Digital Media
  2. 2. Working in nonprofits feels good
  3. 3. But it’s not always easy
  4. 4. Funders, boards and bosses set goals
  5. 5. Unrealistic?
  6. 6. It’s not just about numbers
  7. 7. It’s about people • Most nonprofits were formed based on passion and emotion • Numbers don’t typically stimulate an emotion
  8. 8. Who are we talking to?
  9. 9. We still need metrics, goals
  10. 10. Not everyone thinks like us
  11. 11. • Understand their language • What about us do they dis/like • What are their goals, needs? Find out what they’re thinking
  12. 12. Listen to the data • Website traffic • Email opens and clicks • Surveys • Field research • Case studies
  13. 13. Social Listening
  14. 14. What do we do with what we learn?
  15. 15. Create Personas
  16. 16. Characteristics of a persona • Job description • Demographics • Day in the life • Where does she go for information? • Most common triggers online • Why will she like us?
  17. 17. Which networks/strategies will work best for you?
  18. 18. Take benchmarks
  19. 19. Align your strategy • Goals of the org • Goals of multiple personas
  20. 20. Automation is OK
  21. 21. OKRs • Objectives and Key Results • Why is it important? • How does it align? • How will we get there? • Revise, revise, revise
  22. 22. Iterate
  23. 23. Mindful Social • Be present • Engage not preach • Know your audience • Create relevant OKRs • Iterate
  24. 24. Questions? Janet@janetfouts.com @JFouts

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