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Social Media Strategy: The Fundamentals

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Transcript

  • 1. WE LIKE TO FEEL THINGS
  • 2. WE LIKE TO BE SEEN
  • 3. WE GIVE TO THOSE WE CARE ABOUT
  • 4. Source, Social Flow:http://blog.socialflow.com/post/7120244932/data-viz-kony2012-see-how-invisible-networks-helped-a-campaign-capture-the-worlds-attention
  • 5. WE ONLY DOWHAT WE WANT TO
  • 6. 1. Will this actionmake the user feelsomething?
  • 7. 2. Will this person careabout what I’m sayingor who I’m saving?If not, will this makethem care?
  • 8. 3. Is this actiongiving the usersomething theyreally want?
  • 9. 4. How does this action “see” theuser? • Solicit their opinion • Validate something that they’ve done • Refer to them personally • Respond to something they care about
  • 10. 5. Is this actionabout us or them?
  • 11. FIGHT FOR THE USER

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