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Helping Your Nonprofit Operate
at PEAK Performance

CHIP CONLEY
Founder of Joie de Vivre Hotels
Author of PEAK + Emotional...
Life, and work, is all about
where you pay your attention.
Just as people experience varying
levels of fulfillment …
… so do organizations.
CALLING

CAREER

JOB
My Calling in Life?
Create
You Are Where You Sleep
“Identity Refreshment”
3. Strong
Customer
Loyalty
4. Profitable +
Sustainable
Business

2. Enthusiastic
Staff

1. Unique
Corporate
Culture

The S...
By 2001 JDV
was flying high.
SELFACTUALIZATION

Where Peak Experiences Occur

ESTEEM

SOCIAL / BELONGING

SAFETY

PHYSIOLOGICAL

Maslow’s Hierarchy of ...
What Does a
Self-Actualized
Organization
Look Like?
IDENTITY
REFRESHMENT

Self Actualization

FEELING LIKE A VIP

Esteem

RESPONSIVE STAFF SERVICE

A QUIET AND SAFE ROOM

A C...
TRANSFORM
Self-Actualization

SUCCEED
Social / Belonging + Esteem

SURVIVE
Physiological + Safety

Transformation
Calling

MEANING

Creates Inspiration

TRANSFORM

Career

RECOGNITION

Creates Loyalty

SUCCEED

Job

MONEY
SURVIVE

Emplo...
UNRECOGNIZED
NEEDS

Creates Evangelism

TRANSFORM

DESIRES

Creates Commitment

SUCCEED

EXPECTATIONS
SURVIVE

Customer

C...
LEGACY

Creates Pride of Ownership

TRANSFORM

RELATIONSHIP ALIGNMENT

Creates Confidence

SUCCEED

TRANSACTION ALIGNMENT
...
Customer

UNRECOGNIZED
NEEDS

DESIRES

EXPECTATIONS

MEANING

RECOGNITION

Strong
Customer
Loyalty
Profitable +
Enthusiast...
Peak Performing Organizations
Consciously Using Maslow
Nonprofit Leaders Operating at PEAK Performance
1. Create an organizational Culture that is a magnet for
good people and g...
Creating Peak
Experiences Creates
Peak Performance
Seek the Peak
chipconley.com
Helping Your Nonprofit Operate at PEAK Performance
Helping Your Nonprofit Operate at PEAK Performance
Helping Your Nonprofit Operate at PEAK Performance
Helping Your Nonprofit Operate at PEAK Performance
Helping Your Nonprofit Operate at PEAK Performance
Helping Your Nonprofit Operate at PEAK Performance
Helping Your Nonprofit Operate at PEAK Performance
Helping Your Nonprofit Operate at PEAK Performance
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Helping Your Nonprofit Operate at PEAK Performance

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Chip Conley, Best Selling Author & Entreprenuer
Thriving nonprofits require effective leaders. And while there's no magic recipe that creates an amazing leader, Chip will talk about how he used psychologist Abraham Maslow's iconic Hierarchy of Needs as a means of creating peak experiences in his business, and especially how he's used this model with many of his favorite nonprofits. Discover how your nonprofit can reconnect with its purpose and hear Chip's thoughts on why nonprofits actually enjoy advantages over today's for-profits.

Published in: Business, Health & Medicine
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Transcript of "Helping Your Nonprofit Operate at PEAK Performance"

  1. 1. Helping Your Nonprofit Operate at PEAK Performance CHIP CONLEY Founder of Joie de Vivre Hotels Author of PEAK + Emotional Equations Founder of FEST300
  2. 2. Life, and work, is all about where you pay your attention.
  3. 3. Just as people experience varying levels of fulfillment …
  4. 4. … so do organizations.
  5. 5. CALLING CAREER JOB
  6. 6. My Calling in Life?
  7. 7. Create
  8. 8. You Are Where You Sleep
  9. 9. “Identity Refreshment”
  10. 10. 3. Strong Customer Loyalty 4. Profitable + Sustainable Business 2. Enthusiastic Staff 1. Unique Corporate Culture The Service Profit Chain: Karmic Capitalism
  11. 11. By 2001 JDV was flying high.
  12. 12. SELFACTUALIZATION Where Peak Experiences Occur ESTEEM SOCIAL / BELONGING SAFETY PHYSIOLOGICAL Maslow’s Hierarchy of Needs
  13. 13. What Does a Self-Actualized Organization Look Like?
  14. 14. IDENTITY REFRESHMENT Self Actualization FEELING LIKE A VIP Esteem RESPONSIVE STAFF SERVICE A QUIET AND SAFE ROOM A COMFORTABLE AND CLEAN BED Hotel Hierarchy of Needs Social Belonging Safety Physical
  15. 15. TRANSFORM Self-Actualization SUCCEED Social / Belonging + Esteem SURVIVE Physiological + Safety Transformation
  16. 16. Calling MEANING Creates Inspiration TRANSFORM Career RECOGNITION Creates Loyalty SUCCEED Job MONEY SURVIVE Employee Creates Motivation
  17. 17. UNRECOGNIZED NEEDS Creates Evangelism TRANSFORM DESIRES Creates Commitment SUCCEED EXPECTATIONS SURVIVE Customer Creates Satisfaction
  18. 18. LEGACY Creates Pride of Ownership TRANSFORM RELATIONSHIP ALIGNMENT Creates Confidence SUCCEED TRANSACTION ALIGNMENT SURVIVE Investor/Donor Creates Trust
  19. 19. Customer UNRECOGNIZED NEEDS DESIRES EXPECTATIONS MEANING RECOGNITION Strong Customer Loyalty Profitable + Enthusiastic Sustainable Staff Business Unique Corporate Culture LEGACY RELATIONSHIP ALIGNMENT MONEY TRANSACTION ALIGNMENT Employee Investor/Donor
  20. 20. Peak Performing Organizations Consciously Using Maslow
  21. 21. Nonprofit Leaders Operating at PEAK Performance 1. Create an organizational Culture that is a magnet for good people and great practices. 2. Realize that it's the Meaning that drew their Employees, but Money and Recognition is what allows them to stay. 3. Stabilize the base of the Customer pyramid but are constantly brainstorming about how to mind-read their unrecognized needs. 4. Assure that they're transactionally aligned with their Boards, but use the Organization's Legacy as the inspirational carrot.
  22. 22. Creating Peak Experiences Creates Peak Performance
  23. 23. Seek the Peak chipconley.com
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