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Walt Disney



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  • 1.
  • 2. Walt Disney: The Background
    Founded on October 16, 1923 by brothers Walt and Roy Disney as an animation studio
    One of the biggest Hollywood Studios
    Licensor of:
    - 11 theme parks
    - Several television networks, including ABC
    and ESPN
  • 3. Headquarters and primary production facilities  The Walt Disney Studios in Burbank, California
    It has been a component of the Dow Jones Industrial Average since May 6, 1991
    Mickey Mouse serves as the official
    mascot of The Walt Disney
  • 4. Mickey Mouse
    Mickey Mouse was created in
    1928 by Walt Disney and Ub
    Iwerks and voiced by Walt Disney
    Birthday: November 18, 1928
    Comic animal cartoon character
    Icon for The Walt Disney Company
    Mickey Mouse one of the most recognizable symbols in the world
  • 5. Mickey’s Friends
  • 6. Mickey’s Friends
  • 7. Mickey’s Friends
  • 8. Walt Disney Studio
    - To serve the current innovation of the entertainment
    Parks and Resorts
    - A place “ Where Dreams Come True”
    - Disneyland Resort, Anaheim California
    - Walt Disney World Resort, Lake Buena Vista, Florida
    - Tokyo Disney Resort, Urayasu, Chiba
    - Disneyland Resort Paris, Marne La Valle, France
    - Hong Kong Disneyland, Penny’s Bay, Lantau Island
    Walt Disney: Strategies
  • 9. Disney Consumer Products
    - Disney Consumer Products and affiliates
    (DCP) extend the Disney brand
    - Toys, books, magazines, interactive games,
    foods and beverages, stationery, electronics
    and fine art
    Walt Disney: Strategies
  • 10. Disney Interactive Media Group
    - Responsible for the creation and delivery of
    Disney branded interactive entertainment
    and informational content across multiple
    platforms such as:
    i) online
    ii) mobile and video game
    Walt Disney: Strategies
  • 11. Walt Disney Internal Environment
    • Walt Disney diversify its operations to decreasing sales in product lines into home video, film, merchandise, radio broadcasting, net-work television and theme parks.
    • 12. Disney dominates family entertainment market and focused market diversification to cover a wide array of products and services.
  • Walt Disney External Environment
    • Disney interactive media group intro a media kit web site for their customer to source for information about advertising on Disney’s family of sites.
    • 13. The movie business and the network – television departments faced competition by new cartoon figures appears everyday in tv shows or movie theaters overseas.
  • Walt Disney: Competitive Advantages
    A collection of vibrant and creative engines
    - Manage in a consistent and integrated way
    Combination of assets and management philosophy 
  • 14. Walt Disney: Financial Performance
    The following table summarizes the fourth quarter and full year results for fiscal 2010 and 2009 (in millions, except per share amounts):
  • 15. Walt Disney: Competitor
  • 16. Competitor: Warner Brothers
    A fully integrated, broad-based entertainment company
    Global leader in the creation, production, distribution, licensing and marketing in their related businesses, across all current and emerging media and platforms.
    The company stands at the forefront of every aspect of the entertainment industry such as:
    - Feature film, TV and home entertainment production - Worldwide distribution to DVD, digital distribution,
    and animation
    - Comic books, licensing, international cinemas and
  • 17. Walt Disney: In 1920s
  • 18. Walt Disney: Today
  • 19. Walt Disney: In Future
    Develop new business models to levitate the risks associated with them
    Overcome 2 entertainment industry’s challenges:
    - File sharing
    - Copyright infringement
    Adapt and change their management system in order to integrate into the digital age
    Follow its philosophy to make people happy
    Recognize new technology trends and develop plans to minimize the risks associated with technology
  • 20.
  • 21. Thank You!