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Sony new group

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Transcript

  • 1.
  • 2. History of SONY Corporation
  • 3. Products Portfolio
  • SONY Timeline
  • 14. SONY Business Operations
    Digital Imaging
    LCD Televisions
    Home Video
  • 15. SONY Business Operations
    Personal Computers
    Digital Music Players
  • 16. SONY Business Operations
    Sony Ericsson
    Games
  • 17. SONY Business Operations
    Sony Pictures Entertainment
  • 18. SONY Business Operations
    Sony Pictures Televisions
  • 19. SONY Business Operations
    Sony Music Entertainment (SME) and Sony Music Entertainment (Japan) Inc. (SMEJ).
  • 20. Affiliated Companies (Japan)
    • Sony Bank Inc.
    • 21. Sony Broadband Solutions Corporation.
    • 22. Sony Broadcast Media Co., Ltd.
    • 23. Sony Chemical & Information Device Corporation.
    • 24. Sony Computer Entertainment Inc.
    • 25. Sony Computer Science Laboratories, Inc.
    • 26. Sony Digital Network Applications Inc.
    • 27. Sony Disc & Digital Solutions Inc.
    • 28. Sony EMCS Corporation.
    • 29. Sony Assurance.
    • 30. Sony Manufacturing Systems Corporation.
    • 31. Sony Marketing (Japan) Inc.
    • 32. Sony Music Communications Inc.
    • 33. Sony Music Distribution (Japan) Inc.
    • 34. Sony Music Entertainment (Japan) Inc.
    • 35. Sony Energy Device Corporation.
    • 36. Sony Engineering Corporation.
    • 37. Sony Enterprise Co., Ltd.
    • 38. Sony Facility Management Corporation.
    • 39. Sony Finance International, Inc.
    • 40. Sony Financial Holdings, Inc.
    • 41. Sony Global Solutions Inc.
    • 42. Sony Human Capital Corporation.
    • 43. Sony Institute of Higher Education Shohoku College.
    • 44. Sony Life Insurance Co., Ltd.
    • 45. Sony LSI Design Inc.
  • Affiliated Companies (Outside Japan)
    • Sony Americas Holding, Inc.
    • 46. Sony Australia Ltd.
    • 47. Sony Benelux B.V.
    • 48. Sony Berlin.
    • 49. SONY BMG MANAGEMENT CO., LLC.
    • 50. Sony BMG Music Entertainment.
    • 51. SONY BMG MUSIC ENTERTAINMENT BV.
    • 52. Sony Brazil Ltda.
    • 53. Sony Broadband Entertainment Inc.
    • 54. Sony Capital Corporation.
    • 55. Sony Computer Entertainment America Inc.
    • 56. Sony Computer Entertainment Europe Limited.
    • 57. Sony de Mexico S.A. de C.V.
    • 58. Sony Deutschland G.m.b.H.
    • 59. Sony Device Technology (Thailand) Co., Ltd.
    • 60. Sony Electronics Asia Pacific Pte Ltd.
    • 61. Sony Electronics Inc.
    • 62. Sony Electronics (Singapore) Pte. Ltd.
    • 63. Sony Korea Corporation.
    • 64. Sony Latin America Inc.
    • 65. Sony Magnetic Products Inc. of America.
    • 66. Sony Malaysia Sdn. Bhd.
    • 67. Sony Corporation of Hong Kong Ltd.
    • 68. Sony Corporation of Panama, S. A.
    • 69. Sony Corporation of Hong Kong Ltd.
    • 70. Sony (China) Limited.
  • SONY Competitors
    • South Korea's worldleading electronics company, especially in Asia.
    • 71. Founded by Lee ByungChul in 1969, Daegu, South Korea.
    • 72. It operates in about 65 countries around the world.
    • 73. One of Japan's oldest and largest producers of consumer and industrial electric products.
    • 74. Headquartered in Tokyo, Japan.
    • 75. Founded by Hisashige Tanaka.
    • 76. Formed through the 1939 union of two manufacturers of electrical equipment, Shibaura Seisakusho Works and Tokyo Electric Company, Ltd.
  • SONY Advertisement
  • 77. Mission and Vision
  • 78. Financial Overview
  • 79. Financial Overview
  • 80. Financial Overview
  • 81. Core competencies
  • 82. Porter’s Five Forces: SONY
  • 83. Internal Capabilities:
    Standardized Product and Centralized Product
  • 84. Internal Capabilities:
    Focused on Efficiency and Youth Market
  • 85. Competitive Advantage: Green TV
  • 86. SONY Advertisement
  • 87. Other Eco Friendly Products
  • 88. SONY PEST Analysis
    Political
    Economical
  • 89. SONY PEST Analysis
    Social
    Technological
  • 90. SONY PEST Analysis Benefits
    • Can lead to new opportunities and cost-saving initiatives
    • 91. Can be beneficial towards more effective marketing campaigns
    • 92. Able to better predict future business trends
  • SONY SWOT Analysis (Focused)
    Strengths
    Weaknesses
    Opportunities
    Threats
  • 93. SONY SWOT Analysis (Wide)
    Strengths
    Weaknesses
    Opportunities
    Threats
  • 94. SONY Controversies
    Controversial Promotions
    Digital Rights Management
  • 95. SONY Controversies
    NGO Strategy
    Government Links
  • 96. SONY Environmental Record
    Sony was ranked 6th (jointly with Panasonic and Motorola) in Greenpeace’s Guide to Greener Electronics
  • 97. SONY Improvement Efforts
    Reduced Greenhouse gases
    Green building
    Sony Take Back Recycling Program
    Bio-battery
  • 98. SONY Advertisement
  • 99. SONY Recommendations
    Expansion into TV market – more R&D research, glassless 3D TV
    Think holistically about being green, and then some.
    Reduce product cost – source out ideal costing strategies to cover wider demographic base
    Reduce cost in terms of deliveryand suppliers
    Maintain quality and brand loyalty
    Customer service channels
    New markets (geographical, income, etc.)
    More active/aggressive advertising campaigns
    Expansion into film industry
    Greater presence in hypermarkets/shopping malls.
    Bulk-contract sales (e.g. universities, corporates, governments)
    More partnerships, collaborations, or synergistic efforts

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