SONY Business Operations Digital Imaging LCD Televisions Home Video
SONY Business Operations Personal Computers Digital Music Players
SONY Business Operations Sony Ericsson Games
SONY Business Operations Sony Pictures Entertainment
SONY Business Operations Sony Pictures Televisions
SONY Business Operations Sony Music Entertainment (SME) and Sony Music Entertainment (Japan) Inc. (SMEJ).
Affiliated Companies (Japan)
Sony Bank Inc.
Sony Broadband Solutions Corporation.
Sony Broadcast Media Co., Ltd.
Sony Chemical & Information Device Corporation.
Sony Computer Entertainment Inc.
Sony Computer Science Laboratories, Inc.
Sony Digital Network Applications Inc.
Sony Disc & Digital Solutions Inc.
Sony EMCS Corporation.
Sony Manufacturing Systems Corporation.
Sony Marketing (Japan) Inc.
Sony Music Communications Inc.
Sony Music Distribution (Japan) Inc.
Sony Music Entertainment (Japan) Inc.
Sony Energy Device Corporation.
Sony Engineering Corporation.
Sony Enterprise Co., Ltd.
Sony Facility Management Corporation.
Sony Finance International, Inc.
Sony Financial Holdings, Inc.
Sony Global Solutions Inc.
Sony Human Capital Corporation.
Sony Institute of Higher Education Shohoku College.
Sony Life Insurance Co., Ltd.
Sony LSI Design Inc.
Affiliated Companies (Outside Japan)
Sony Americas Holding, Inc.
Sony Australia Ltd.
Sony Benelux B.V.
SONY BMG MANAGEMENT CO., LLC.
Sony BMG Music Entertainment.
SONY BMG MUSIC ENTERTAINMENT BV.
Sony Brazil Ltda.
Sony Broadband Entertainment Inc.
Sony Capital Corporation.
Sony Computer Entertainment America Inc.
Sony Computer Entertainment Europe Limited.
Sony de Mexico S.A. de C.V.
Sony Deutschland G.m.b.H.
Sony Device Technology (Thailand) Co., Ltd.
Sony Electronics Asia Pacific Pte Ltd.
Sony Electronics Inc.
Sony Electronics (Singapore) Pte. Ltd.
Sony Korea Corporation.
Sony Latin America Inc.
Sony Magnetic Products Inc. of America.
Sony Malaysia Sdn. Bhd.
Sony Corporation of Hong Kong Ltd.
Sony Corporation of Panama, S. A.
Sony Corporation of Hong Kong Ltd.
Sony (China) Limited.
South Korea's worldleading electronics company, especially in Asia.
Founded by Lee ByungChul in 1969, Daegu, South Korea.
It operates in about 65 countries around the world.
One of Japan's oldest and largest producers of consumer and industrial electric products.
Headquartered in Tokyo, Japan.
Founded by Hisashige Tanaka.
Formed through the 1939 union of two manufacturers of electrical equipment, Shibaura Seisakusho Works and Tokyo Electric Company, Ltd.
Mission and Vision
Porter’s Five Forces: SONY
Internal Capabilities: Standardized Product and Centralized Product
Internal Capabilities: Focused on Efficiency and Youth Market
Competitive Advantage: Green TV
Other Eco Friendly Products
SONY PEST Analysis Political Economical
SONY PEST Analysis Social Technological
SONY PEST Analysis Benefits
Can lead to new opportunities and cost-saving initiatives
Can be beneficial towards more effective marketing campaigns
Able to better predict future business trends
SONY SWOT Analysis (Focused) Strengths Weaknesses Opportunities Threats
SONY SWOT Analysis (Wide) Strengths Weaknesses Opportunities Threats
SONY Controversies Controversial Promotions Digital Rights Management
SONY Controversies NGO Strategy Government Links
SONY Environmental Record Sony was ranked 6th (jointly with Panasonic and Motorola) in Greenpeace’s Guide to Greener Electronics
SONY Improvement Efforts Reduced Greenhouse gases Green building Sony Take Back Recycling Program Bio-battery
SONY Recommendations Expansion into TV market – more R&D research, glassless 3D TV Think holistically about being green, and then some. Reduce product cost – source out ideal costing strategies to cover wider demographic base Reduce cost in terms of deliveryand suppliers Maintain quality and brand loyalty Customer service channels New markets (geographical, income, etc.) More active/aggressive advertising campaigns Expansion into film industry Greater presence in hypermarkets/shopping malls. Bulk-contract sales (e.g. universities, corporates, governments) More partnerships, collaborations, or synergistic efforts