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Sony new    group
 

Sony new group

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    Sony new    group Sony new group Presentation Transcript

    • History of SONY Corporation
    • Products Portfolio
      • TV & Home Cinema
      • Camera & Camcorders
      • VAIO & Computing
      • ReaderE-Book
      • Home Audio
      • Portable Audio
      • Accessory Finder
      • Playstation
      • Memory, discs & batteries
      • Car Audio
      • Headphones
    • SONY Timeline
    • SONY Business Operations
      Digital Imaging
      LCD Televisions
      Home Video
    • SONY Business Operations
      Personal Computers
      Digital Music Players
    • SONY Business Operations
      Sony Ericsson
      Games
    • SONY Business Operations
      Sony Pictures Entertainment
    • SONY Business Operations
      Sony Pictures Televisions
    • SONY Business Operations
      Sony Music Entertainment (SME) and Sony Music Entertainment (Japan) Inc. (SMEJ).
    • Affiliated Companies (Japan)
      • Sony Bank Inc.
      • Sony Broadband Solutions Corporation.
      • Sony Broadcast Media Co., Ltd.
      • Sony Chemical & Information Device Corporation.
      • Sony Computer Entertainment Inc.
      • Sony Computer Science Laboratories, Inc.
      • Sony Digital Network Applications Inc.
      • Sony Disc & Digital Solutions Inc.
      • Sony EMCS Corporation.
      • Sony Assurance.
      • Sony Manufacturing Systems Corporation.
      • Sony Marketing (Japan) Inc.
      • Sony Music Communications Inc.
      • Sony Music Distribution (Japan) Inc.
      • Sony Music Entertainment (Japan) Inc.
      • Sony Energy Device Corporation.
      • Sony Engineering Corporation.
      • Sony Enterprise Co., Ltd.
      • Sony Facility Management Corporation.
      • Sony Finance International, Inc.
      • Sony Financial Holdings, Inc.
      • Sony Global Solutions Inc.
      • Sony Human Capital Corporation.
      • Sony Institute of Higher Education Shohoku College.
      • Sony Life Insurance Co., Ltd.
      • Sony LSI Design Inc.
    • Affiliated Companies (Outside Japan)
      • Sony Americas Holding, Inc.
      • Sony Australia Ltd.
      • Sony Benelux B.V.
      • Sony Berlin.
      • SONY BMG MANAGEMENT CO., LLC.
      • Sony BMG Music Entertainment.
      • SONY BMG MUSIC ENTERTAINMENT BV.
      • Sony Brazil Ltda.
      • Sony Broadband Entertainment Inc.
      • Sony Capital Corporation.
      • Sony Computer Entertainment America Inc.
      • Sony Computer Entertainment Europe Limited.
      • Sony de Mexico S.A. de C.V.
      • Sony Deutschland G.m.b.H.
      • Sony Device Technology (Thailand) Co., Ltd.
      • Sony Electronics Asia Pacific Pte Ltd.
      • Sony Electronics Inc.
      • Sony Electronics (Singapore) Pte. Ltd.
      • Sony Korea Corporation.
      • Sony Latin America Inc.
      • Sony Magnetic Products Inc. of America.
      • Sony Malaysia Sdn. Bhd.
      • Sony Corporation of Hong Kong Ltd.
      • Sony Corporation of Panama, S. A.
      • Sony Corporation of Hong Kong Ltd.
      • Sony (China) Limited.
    • SONY Competitors
      • South Korea's worldleading electronics company, especially in Asia.
      • Founded by Lee ByungChul in 1969, Daegu, South Korea.
      • It operates in about 65 countries around the world.
      • One of Japan's oldest and largest producers of consumer and industrial electric products.
      • Headquartered in Tokyo, Japan.
      • Founded by Hisashige Tanaka.
      • Formed through the 1939 union of two manufacturers of electrical equipment, Shibaura Seisakusho Works and Tokyo Electric Company, Ltd.
    • SONY Advertisement
    • Mission and Vision
    • Financial Overview
    • Financial Overview
    • Financial Overview
    • Core competencies
    • Porter’s Five Forces: SONY
    • Internal Capabilities:
      Standardized Product and Centralized Product
    • Internal Capabilities:
      Focused on Efficiency and Youth Market
    • Competitive Advantage: Green TV
    • SONY Advertisement
    • Other Eco Friendly Products
    • SONY PEST Analysis
      Political
      Economical
    • SONY PEST Analysis
      Social
      Technological
    • SONY PEST Analysis Benefits
      • Can lead to new opportunities and cost-saving initiatives
      • Can be beneficial towards more effective marketing campaigns
      • Able to better predict future business trends
    • SONY SWOT Analysis (Focused)
      Strengths
      Weaknesses
      Opportunities
      Threats
    • SONY SWOT Analysis (Wide)
      Strengths
      Weaknesses
      Opportunities
      Threats
    • SONY Controversies
      Controversial Promotions
      Digital Rights Management
    • SONY Controversies
      NGO Strategy
      Government Links
    • SONY Environmental Record
      Sony was ranked 6th (jointly with Panasonic and Motorola) in Greenpeace’s Guide to Greener Electronics
    • SONY Improvement Efforts
      Reduced Greenhouse gases
      Green building
      Sony Take Back Recycling Program
      Bio-battery
    • SONY Advertisement
    • SONY Recommendations
      Expansion into TV market – more R&D research, glassless 3D TV
      Think holistically about being green, and then some.
      Reduce product cost – source out ideal costing strategies to cover wider demographic base
      Reduce cost in terms of deliveryand suppliers
      Maintain quality and brand loyalty
      Customer service channels
      New markets (geographical, income, etc.)
      More active/aggressive advertising campaigns
      Expansion into film industry
      Greater presence in hypermarkets/shopping malls.
      Bulk-contract sales (e.g. universities, corporates, governments)
      More partnerships, collaborations, or synergistic efforts