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- The key “attractors” in a destination. This includes tourist attractions, historic sites, beaches, national parks, events, cultural facilities, sporting activities etc. These attractions will be important initially in motivating a visitor to travel to the destination.
- Accommodation stock in the destination. This includes accommodation which suits the potential visitor in terms of location, price, quality and type and must be found before the decision to visit is confirmed ( some 50% of visitor expenditure is on accommodation ). If suitable accommodation is not found the destination could well not be visited.
Heritage resources (primary sources) are often the main motivators for stimulating travel to destinations. The world’s most visited attractions are natural features, national parks, World Heritage Sites and other heritage resources.