Let Technology Be Your Guide to a Successful            Job Search Strategy                   Free Powerpoint Templates   ...
Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 2
#1 Job Search MethodClick       Review             Apply             Pray                  Free Powerpoint Templates  Work...
Eye Chart – Heat Map                Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 4
Eye Chart - Overview                Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 5
The Ladders have found recruiters spend an average of just six secondslooking at a resume before deciding yay or nay on ca...
Applicant Tracking Systems                  Job Requisition is Posted (Average)                                           ...
Overview•   Reality of today’s job search•   Mind Maps•   Running the Numbers•   Using social media as a job search tool  ...
Reality of Today’s Job Search• Interviewed over 160 Hiring/HR Managers  – Number One Complaint    • Communication Skills  ...
“Searching for the best talent that fits our culture”     Senior Talent Acquisition Manager – St Louis Fortune 500 company...
Differences Between Today and          Yesterday! Google Has Replaced the Resume         A Summary is Enough         Socia...
Resumes and Cover Letters Are Not Read         on Paper Anymore Relationships First, Resume’s Second  Employers Only Care ...
Everyone Has a Personal Brand –        Yes, Everyone    Typing isn’t a Skill Anymore                Free Powerpoint Templa...
Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 14
Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 15
Wordle.net1.   www.wordle.net2.   Copy job posting and add to     “create your own” and print3.   Copy resume and add to  ...
Top 1,000 US Employers• 25% have a FaceBook business page• 75% have a LinkedIn business page or  – Use LinkedIn for recrui...
Social Media                Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 18
Job Search Tools• Facebook 900+ million users  – Up to 25% are businesses with Fan Pages• LinkedIn #1 Recruiting Tool  – S...
Facebook Breakdown of US users                Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives...
Job Search Strategy using Facebook1. Networking –   With the stats fresh in mind, we can assume that     most of your coll...
Job Search Strategy using Facebook2. Status Updates  – The most obvious way to use Facebook for a job hunt    is to update...
Job Search Strategy using Facebook3. Facebook Marketplace –   Have a look through your local     marketplace for job listi...
Job Search Strategy using Facebook4. Join and get active in groups  – The groups on Facebook are just like LinkedIn    Gro...
Job Search Strategy using Facebook5. Posting ads  – It’s really simple to set up an ad campaign on    Facebook. You can pu...
Job Search Strategy using Facebook• Conclusion  Can Facebook really help you get a job?  If you spend most of your time on...
Job Search Strategy using Facebook• Facebook Apps  – Branchout is a LinkedIn Clone for Facebook  – BeKnown is for individu...
LinkedIn          Master LinkedIn First• 147 Million Users – US = 56 million users• Average Age 25 – 54 = 67% of users• Hi...
Should My LinkedIn Profile be the Same as my Resume?                   Blog.jobfully.com                  Free Powerpoint ...
Understanding Your Resume                 Free Powerpoint Templates Workforce Development Professionals Improving Lives   ...
30 Second Resume         Test1) Hold the 1st page of your   Resume and fold the   Header (name, address,   etc.) back so i...
How many of you have a current          LinkedIn Profile?• Looking for a job? Many companies are  ONLY using LinkedIn to p...
LinkedIn Profile• If you aren’t on there, get on there• Add a photo http://blog.resumebear.com/comics/oh-  no-they-didnt-l...
LinkedIn Profile•   Tell a story about each job record•   Accomplishments•   Education•   Volunteer•   Get Recommended•   ...
Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 35
1st   ~ Who’s Reading It• Resume  – Recruiters, Hiring Managers, contacts that    connect you with a job lead, ATS• Linked...
#2 ~ Why are they Reading it• Resume  – To assess your qualifications for a specific job• LinkedIn Profile  – To learn abo...
#3 ~ What do you want the      Readers to get out of it?• Resume  – To see clearly how you match the job    requirements a...
Now you understand that ~• Your resumes are for a very targeted  and controlled audience;• While you don’t necessarily kno...
• Resumes serves a very focused  purpose and it’s more powerful when  it’s very relevant;• While LinkedIn profile is gener...
• Both should move the readers to  take action to reach out           What should you put on it? Resume – Only accomplishm...
LinkedIn Tips• Photo is a must!  – Having a clear, professional, friendly looking picture    of you (and you alone) is exp...
LinkedIn Tips• Summary – Not an objective statement  – Facts, facts, and more facts. Tell me about your    accomplishments...
Worst LinkedIn Summary• A dynamic leader with the ability to drive  change and proven track record of high  accomplishment...
LinkedIn Tips• Update your status every once in awhile  – Your status pings your connections in their    Network activity•...
LinkedIn Tips• Don’t be a Ghost!  – Make your profile public  – Have a viable up to date presence  – Stay active  – Connec...
Twitter1,681,703 jobs tweeted   in the last 30 days!                  Free Powerpoint Templates  Workforce Development Pro...
Twitter isn’t Stupid!• Build your profile  – Have a plan• Follow smart people• Participate in Twitter Chats               ...
Tweet Chats          •   LinkedIn Chat          •   T-Chat          •   CB Chat          •   Monster Chat          •   Job...
Are Job Boards Dead?* Surprisingly No!* Job Board Dependence* Job Seeker Perspective* HR/Recruiting Perspective           ...
How to Find a Job                Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 51
Networking 85%                Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 52
#1 Networking Mistake• Asking for a Job!  – Do not ask for a job – ask for help finding a    job!                     Free...
Googling Your Next JobEverybody’s first page search results are different!          Based on how you use Google           ...
Google Scripting            intitle:St Louis intitle:HR Specialist     (intitle:job OR intitle:jobs OR intitle:careers)   ...
Results                Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 56
Descriptive Terms“ability to travel” intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR                ...
(dot)jobs• New Domain Name .jobs  – Work with any city (???)  – Work with any State  – Each location is defined by local ....
Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 59
Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives   Page 60
OrganizationJob Application                  Job Search Log                 Free Powerpoint Templates Workforce Developmen...
Questions/Comments            Frank AlanizMissouri Workforce Regional Liaison     frank.alaniz@ded.mo.gov  www.linkedin.co...
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  1. 1. Let Technology Be Your Guide to a Successful Job Search Strategy Free Powerpoint Templates Workforce DevelopmentProfessionals Improving Lives Workforce Development Professionals Improving Lives Page 1
  2. 2. Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 2
  3. 3. #1 Job Search MethodClick Review Apply Pray Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 3
  4. 4. Eye Chart – Heat Map Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 4
  5. 5. Eye Chart - Overview Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 5
  6. 6. The Ladders have found recruiters spend an average of just six secondslooking at a resume before deciding yay or nay on candidates Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 6
  7. 7. Applicant Tracking Systems Job Requisition is Posted (Average) 100 will complete 1000 will view 200 will start the the applicationthe job posting application successfully 25 will complete 3 -5 will be the application selected for the CORRECTLY! interview Only 80% will accept the position Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 7
  8. 8. Overview• Reality of today’s job search• Mind Maps• Running the Numbers• Using social media as a job search tool – Facebook, LinkedIn, Twitter• Google as a job search tool• Organizing your job search• Comments / Questions Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 8
  9. 9. Reality of Today’s Job Search• Interviewed over 160 Hiring/HR Managers – Number One Complaint • Communication Skills – Inability to articulate skills » Resume » Applicant Tracking Systems » Interviews (Telephonic | Seated) » Social Media Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 9
  10. 10. “Searching for the best talent that fits our culture” Senior Talent Acquisition Manager – St Louis Fortune 500 company Culture Skills Education Today’s Talent Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 10
  11. 11. Differences Between Today and Yesterday! Google Has Replaced the Resume A Summary is Enough Social Proof is a Must Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 11
  12. 12. Resumes and Cover Letters Are Not Read on Paper Anymore Relationships First, Resume’s Second Employers Only Care About What They Want Nouns Are the New Currency Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 12
  13. 13. Everyone Has a Personal Brand – Yes, Everyone Typing isn’t a Skill Anymore Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 13
  14. 14. Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 14
  15. 15. Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 15
  16. 16. Wordle.net1. www.wordle.net2. Copy job posting and add to “create your own” and print3. Copy resume and add to “create your own” and print4. Compare the two images to determine if you are hitting all the right keywords Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 16
  17. 17. Top 1,000 US Employers• 25% have a FaceBook business page• 75% have a LinkedIn business page or – Use LinkedIn for recruiting new talent• 25% have a Twitter account• 100% have a Social Media Manager• 100% have a Listening Manager Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 17
  18. 18. Social Media Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 18
  19. 19. Job Search Tools• Facebook 900+ million users – Up to 25% are businesses with Fan Pages• LinkedIn #1 Recruiting Tool – St Louis Job Angels (Group)• Twitter – 1,681,703 jobs posted in the last 30 days Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 19
  20. 20. Facebook Breakdown of US users Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 20
  21. 21. Job Search Strategy using Facebook1. Networking – With the stats fresh in mind, we can assume that most of your colleagues and business partners will be on Facebook. Furthermore, we can assume that recruiters and prospective new employers (hiring mangers, HR people) will be on Facebook. This gives you a unique opportunity to network yourself to whoever is hiring at the moment. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 21
  22. 22. Job Search Strategy using Facebook2. Status Updates – The most obvious way to use Facebook for a job hunt is to update your status with your current situation and what you are looking for. Friends, family, old colleagues, long-time-no-speak acquaintances are all there to help you. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 22
  23. 23. Job Search Strategy using Facebook3. Facebook Marketplace – Have a look through your local marketplace for job listings, you will be able to see a description and also who posted the job. You can now either apply or contact the person behind the position for more information. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 23
  24. 24. Job Search Strategy using Facebook4. Join and get active in groups – The groups on Facebook are just like LinkedIn Groups, a place to discuss and post news about a particular topic, industry or interest. You can add value to the group by joining in or starting discussions, posting links and other resources to the wall, moderating or managing sections of the group and so on. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 24
  25. 25. Job Search Strategy using Facebook5. Posting ads – It’s really simple to set up an ad campaign on Facebook. You can put a short ad together and link it to your bio. The more specific you can make it the better, you only want the right people clicking through as you pay per click. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 25
  26. 26. Job Search Strategy using Facebook• Conclusion Can Facebook really help you get a job? If you spend most of your time on Facebook anyway why not make it productive Add it to your social media job searching strategy along with LinkedIn, Twitter and any other platform you use. Another weapon in your job hunting arsenal is not going to hurt. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 26
  27. 27. Job Search Strategy using Facebook• Facebook Apps – Branchout is a LinkedIn Clone for Facebook – BeKnown is for individuals who use Monster – There are several more apps that I haven’t reviewed at this time Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 27
  28. 28. LinkedIn Master LinkedIn First• 147 Million Users – US = 56 million users• Average Age 25 – 54 = 67% of users• Highest Industry Rate: – High Tech 14.3% – Finance 12.4% – Manufacturing 10.1% Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 28
  29. 29. Should My LinkedIn Profile be the Same as my Resume? Blog.jobfully.com Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 29
  30. 30. Understanding Your Resume Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 30
  31. 31. 30 Second Resume Test1) Hold the 1st page of your Resume and fold the Header (name, address, etc.) back so it’s no Summary longer visible. Accomplishments2) Fold the employment Skills section of your resume back so it too is no longer visible. Experience3) What you have left is your 30 second resume review. Education Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 31
  32. 32. How many of you have a current LinkedIn Profile?• Looking for a job? Many companies are ONLY using LinkedIn to post employment opportunities• Not looking for a job? Many recruiters are prowling LinkedIn looking for industry talent. Don’t you want to have your door open to these offers? Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 32
  33. 33. LinkedIn Profile• If you aren’t on there, get on there• Add a photo http://blog.resumebear.com/comics/oh- no-they-didnt-linkedin-avatars-gone-wrong/• Add a headline• Get a personalize URL• Create a compelling summary Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 33
  34. 34. LinkedIn Profile• Tell a story about each job record• Accomplishments• Education• Volunteer• Get Recommended• Join Industry Groups• Participate and Update Regularly Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 34
  35. 35. Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 35
  36. 36. 1st ~ Who’s Reading It• Resume – Recruiters, Hiring Managers, contacts that connect you with a job lead, ATS• LinkedIn Profile – People who have heard about you, people who want to connect with you, recruiters searching for potential candidates Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 36
  37. 37. #2 ~ Why are they Reading it• Resume – To assess your qualifications for a specific job• LinkedIn Profile – To learn about you, including where you’ve worked, who you know, skills, education, talks you gave, etc. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 37
  38. 38. #3 ~ What do you want the Readers to get out of it?• Resume – To see clearly how you match the job requirements and find something unique about your qualifications that set you apart from all other candidates• LinkedIn Profile – To establish reasons for them to connect with you, contact you, determine next steps Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 38
  39. 39. Now you understand that ~• Your resumes are for a very targeted and controlled audience;• While you don’t necessarily know and can’t control who looks at your LinkedIn profile Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 39
  40. 40. • Resumes serves a very focused purpose and it’s more powerful when it’s very relevant;• While LinkedIn profile is general purpose because there are many different reasons why people look you up on LinkedIn Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 40
  41. 41. • Both should move the readers to take action to reach out What should you put on it? Resume – Only accomplishments, experience, skills that are relevant to that specific job LinkedIn profile – A place where you can tell your “whole” story and showcase a clear and cohesive picture of your “brand” Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 41
  42. 42. LinkedIn Tips• Photo is a must! – Having a clear, professional, friendly looking picture of you (and you alone) is expected.• Professional Headline – By default LinkedIn will use your most recent job title for you professional headline. If that is not the job title you want to be known for, then edit your profile. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 42
  43. 43. LinkedIn Tips• Summary – Not an objective statement – Facts, facts, and more facts. Tell me about your accomplishments in as few words as possible, using numbers and statistics to support the truth. An example might be• Key Words – Employers and recruiters are masters of search. They know the key words they are looking for. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 43
  44. 44. Worst LinkedIn Summary• A dynamic leader with the ability to drive change and proven track record of high accomplishments in various areas. Highly organized individual, believes in empowerment and team work, highly adaptable, strong business sense, effective communicator, result-oriented and can-do attitude. Careerealism.com Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 44
  45. 45. LinkedIn Tips• Update your status every once in awhile – Your status pings your connections in their Network activity• Don’t use the default Public Profile URL – Personalize your URL (LinkedIn.com/in/frankalaniz) vs (LinkedIn.com/pub/fralaniz23483940) Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 45
  46. 46. LinkedIn Tips• Don’t be a Ghost! – Make your profile public – Have a viable up to date presence – Stay active – Connect – Get Recommendations Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 46
  47. 47. Twitter1,681,703 jobs tweeted in the last 30 days! Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 47
  48. 48. Twitter isn’t Stupid!• Build your profile – Have a plan• Follow smart people• Participate in Twitter Chats CareerSherpa.net Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 48
  49. 49. Tweet Chats • LinkedIn Chat • T-Chat • CB Chat • Monster Chat • Job Hunt Chat • HF Chat Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 49
  50. 50. Are Job Boards Dead?* Surprisingly No!* Job Board Dependence* Job Seeker Perspective* HR/Recruiting Perspective Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 50
  51. 51. How to Find a Job Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 51
  52. 52. Networking 85% Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 52
  53. 53. #1 Networking Mistake• Asking for a Job! – Do not ask for a job – ask for help finding a job! Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 53
  54. 54. Googling Your Next JobEverybody’s first page search results are different! Based on how you use Google Acceptable links to Google Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 54
  55. 55. Google Scripting intitle:St Louis intitle:HR Specialist (intitle:job OR intitle:jobs OR intitle:careers) (apply OR submit OR eoe)intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR intitle:careers) (appy OR submit or eoe) Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 55
  56. 56. Results Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 56
  57. 57. Descriptive Terms“ability to travel” intitle:St Louis intilte:HRSpecialist (intitle:job OR intitle:jobs OR intitle:careers) (appy OR submit or eoe) Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 57
  58. 58. (dot)jobs• New Domain Name .jobs – Work with any city (???) – Work with any State – Each location is defined by local .jobs providers Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 58
  59. 59. Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 59
  60. 60. Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 60
  61. 61. OrganizationJob Application Job Search Log Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 61
  62. 62. Questions/Comments Frank AlanizMissouri Workforce Regional Liaison frank.alaniz@ded.mo.gov www.linkedin.com/in/frankalaniz @St8Wkr Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 62
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