Introducing Need To Know Forum

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Check out this presentation from the February 9th webinar detailing a new session for SLA 2011 Annual Conference & INFO-EXPO. Do you know about Need To Know?

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Introducing Need To Know Forum

  1. 1. SLA 2011 Conference Get ready for the VIP Need to Know Forum in Philadelphia The “Rocky Steps”
  2. 2. <ul><li>Building Blocks for Future Ready </li></ul><ul><ul><li>Chance to network with and educate professionals in various organizations </li></ul></ul><ul><ul><li>Targeted morning and afternoon sessions & networking lunch </li></ul></ul><ul><ul><li>Arm them with what they Need to Know – value info pros can offer! </li></ul></ul>Rodin Museum Need to Know Summary
  3. 3. What Exactly is Need to Know? <ul><li>Part of the 2011 Annual Conference, unique outreach to non-SLA members </li></ul><ul><li>Learn about the value of access to authoritative information. </li></ul><ul><li>10 sessions on how to help organizations to be more competitive, avoid lawsuits, improve internal collaboration and increase innovation. </li></ul><ul><li>Opportunity to interact with practicing information professionals from variety of settings at a networking lunch – all for $50. </li></ul><ul><li>Goal is to draw people who need to know more about these issues and how information professionals contribute to the success of their organizations. </li></ul>
  4. 4. Goals for Need to Know Forum <ul><ul><li>Connect area managers & info pros at SLA 2011 </li></ul></ul><ul><ul><li>Direct exposure of our value to decision-makers </li></ul></ul><ul><ul><li>Introduce day-to-day skills and strengths to targeted audience </li></ul></ul><ul><ul><li>Generate buzz for profession </li></ul></ul>City Hall
  5. 5. Need to Know Forum Target Audiences <ul><li>People from all functional roles, organizations and industries are welcome! </li></ul><ul><li>Professionals who might not have seen themselves as knowledge pros </li></ul><ul><li>Directors, managers or colleagues in IT, HR, Marketing, R&D or any area dealing with information, technology or knowledge management </li></ul><ul><li>Anyone (and everyone) who would benefit from having a skilled librarian or strategic knowledge manager on their team or in their organization </li></ul>
  6. 6. Need to Know Forum <ul><li>your questions </li></ul><ul><li>what does my organization need to know? </li></ul><ul><li>how to best access internal information? </li></ul><ul><li>how to tap into emerging trends and technologies? </li></ul><ul><li>how to track the competition? </li></ul><ul><li>how to use our knowledge strategically? </li></ul><ul><li>your opportunity </li></ul><ul><li>over 5,000 strategic information professionals are converging </li></ul><ul><li>@ pennsylvania convention center </li></ul><ul><li>june 14, 2011 </li></ul><ul><li>join them for a day + get some answers </li></ul><ul><li>your ROI </li></ul><ul><li>some of your time + modest lunch fee= </li></ul><ul><li>questions + answers + application to your organization ’s knowledge needs </li></ul><ul><li>reserve your spot </li></ul><ul><li>up to 3 free sessions + free pass to exhibits + networking + lunch </li></ul><ul><li>rsvp by xxxx xx, 2011 </li></ul>
  7. 7. Need to Know Forum Outline <ul><li>Occurs Tuesday, June 14 within the context of the overall conference </li></ul><ul><li>Programs offered at 10 am and 2 pm, selected from the regular program </li></ul><ul><li>Participants can choose a mix of 1 or 2 program sessions plus lunch </li></ul><ul><li>Participants encouraged to visit the exhibits from 1 pm - 2 pm </li></ul><ul><li>Networking lunch where attendees will be seated at with members matched to their industry/function profile where possible </li></ul><ul><li>Price will cover the box lunch ($50) </li></ul><ul><li>Participants will have special badge labels to encourage networking throughout the event </li></ul>
  8. 8. Partner with Units to Promote Need to Know Forum <ul><li>Joint effort of PR Advisory Council (PRAC), 2011 Conference Planning Committee and Division and Chapter leaders/PR Chairs </li></ul><ul><li>PRAC & HQ provide template press release(s) to help units promote event to target audiences </li></ul><ul><li>Webinar for planners and PR chairs to review plans and brainstorm additional ideas planned for February 9 </li></ul><ul><li>PR Chairs identify potential media opportunities and work with SLA PR Director to place stories </li></ul>
  9. 9. Need to Know Forum Program Highlights <ul><li>Survival Lessons for your organization </li></ul><ul><li>Get Smart: Understanding eDiscovery </li></ul><ul><li>Extreme Makeover: Competitive Intelligence Edition </li></ul><ul><li>Critical Thinking </li></ul><ul><li>Designing a Physical Space in a Virtual Age </li></ul><ul><li>Building an Innovative Environment </li></ul><ul><li>Challenges Buying and Selling Content </li></ul><ul><li>Companies in Crisis: How the Right Information Makes a Difference </li></ul><ul><li>Locating Best information for Doing Business Globally </li></ul>
  10. 10. Reaching Need to Know Forum Target Audiences <ul><li>Work with Divisions and Area Chapters to identify contacts and media outlets for promoting the Forum </li></ul><ul><li>Contacts to include Division chairs, area Chapter Presidents, event coordinators, PR Chairs, newsletter/blog editors and webmasters </li></ul><ul><li>Media outlets for promotion to include everything from traditional press releases and news items in industry and local press to social media such as blogs, LinkedIn, Twitter and Facebook </li></ul>
  11. 11. What Can Exhibitors Do? <ul><li>Invite customers and prospects who are NOT currently SLA members to attend </li></ul><ul><ul><li>Focus on people the greater Philadelphia area </li></ul></ul><ul><ul><li>We will provide an email template with wording for an invitation including a link to registration details </li></ul></ul><ul><ul><li>Proposed timing for initial mailing is Feb/March 2011 </li></ul></ul><ul><li>Communicate! </li></ul><ul><ul><li>Let your sales people and other employee contacts in the area know about this special opportunity </li></ul></ul><ul><ul><li>Consider including in your customer newsletter or providing a link to the registration site on your website </li></ul></ul><ul><ul><li>Highlight to your Twitter followers and Facebook fans </li></ul></ul>
  12. 12. Thank you and … ..see you in Philly!

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