Introducing Need To Know Forum

SLA 2011 Conference Get ready for the VIP Need to Know Forum in Philadelphia The “Rocky Steps”

Building Blocks for Future Ready
Chance to network with and educate professionals in various organizations
Targeted morning and afternoon sessions & networking lunch
Arm them with what they Need to Know – value info pros can offer!
Rodin Museum Need to Know Summary

What Exactly is Need to Know?
Part of the 2011 Annual Conference, unique outreach to non-SLA members
Learn about the value of access to authoritative information.
10 sessions on how to help organizations to be more competitive, avoid lawsuits, improve internal collaboration and increase innovation.
Opportunity to interact with practicing information professionals from variety of settings at a networking lunch – all for $50.
Goal is to draw people who need to know more about these issues and how information professionals contribute to the success of their organizations.

Goals for Need to Know Forum
Connect area managers & info pros at SLA 2011
Direct exposure of our value to decision-makers
Introduce day-to-day skills and strengths to targeted audience
Generate buzz for profession
City Hall

Need to Know Forum Target Audiences
People from all functional roles, organizations and industries are welcome!
Professionals who might not have seen themselves as knowledge pros
Directors, managers or colleagues in IT, HR, Marketing, R&D or any area dealing with information, technology or knowledge management
Anyone (and everyone) who would benefit from having a skilled librarian or strategic knowledge manager on their team or in their organization

Need to Know Forum
your questions
what does my organization need to know?
how to best access internal information?
how to tap into emerging trends and technologies?
how to track the competition?
how to use our knowledge strategically?
your opportunity
over 5,000 strategic information professionals are converging
@ pennsylvania convention center
june 14, 2011
join them for a day + get some answers
your ROI
some of your time + modest lunch fee=
questions + answers + application to your organization ’s knowledge needs
reserve your spot
up to 3 free sessions + free pass to exhibits + networking + lunch
rsvp by xxxx xx, 2011

Need to Know Forum Outline
Occurs Tuesday, June 14 within the context of the overall conference
Programs offered at 10 am and 2 pm, selected from the regular program
Participants can choose a mix of 1 or 2 program sessions plus lunch
Participants encouraged to visit the exhibits from 1 pm - 2 pm
Networking lunch where attendees will be seated at with members matched to their industry/function profile where possible
Price will cover the box lunch ($50)
Participants will have special badge labels to encourage networking throughout the event

Partner with Units to Promote Need to Know Forum
Joint effort of PR Advisory Council (PRAC), 2011 Conference Planning Committee and Division and Chapter leaders/PR Chairs
PRAC & HQ provide template press release(s) to help units promote event to target audiences
Webinar for planners and PR chairs to review plans and brainstorm additional ideas planned for February 9
PR Chairs identify potential media opportunities and work with SLA PR Director to place stories

Need to Know Forum Program Highlights
Survival Lessons for your organization
Get Smart: Understanding eDiscovery
Extreme Makeover: Competitive Intelligence Edition
Critical Thinking
Designing a Physical Space in a Virtual Age
Building an Innovative Environment
Challenges Buying and Selling Content
Companies in Crisis: How the Right Information Makes a Difference
Locating Best information for Doing Business Globally

Reaching Need to Know Forum Target Audiences
Work with Divisions and Area Chapters to identify contacts and media outlets for promoting the Forum
Contacts to include Division chairs, area Chapter Presidents, event coordinators, PR Chairs, newsletter/blog editors and webmasters
Media outlets for promotion to include everything from traditional press releases and news items in industry and local press to social media such as blogs, LinkedIn, Twitter and Facebook

What Can Exhibitors Do?
Invite customers and prospects who are NOT currently SLA members to attend
Focus on people the greater Philadelphia area
We will provide an email template with wording for an invitation including a link to registration details
Proposed timing for initial mailing is Feb/March 2011
Communicate!
Let your sales people and other employee contacts in the area know about this special opportunity
Consider including in your customer newsletter or providing a link to the registration site on your website
Highlight to your Twitter followers and Facebook fans

Thank you and … ..see you in Philly!

Introducing Need To Know Forum

by SLA2011 on Feb 09, 2011

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Introducing Need To Know Forum — Presentation Transcript