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Tips for Effective Business Networking
 

Tips for Effective Business Networking

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In this presentation, Shanna Kurpe shares tips for effective business networking with web design, web development and marketing students. Learn how to find the right networking events, write your ...

In this presentation, Shanna Kurpe shares tips for effective business networking with web design, web development and marketing students. Learn how to find the right networking events, write your introduction, trade business cards and more.

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Tips for Effective Business Networking Tips for Effective Business Networking Presentation Transcript

  • Effective Business Networking Presented by Shanna Kurpe
  • Networking is the MostExpensive Form of Marketing
  • Time + Opportunity Cost + Event Fees & Dues
  • So Learn toMake the Most of It
  • AgendaFinding the Right EventsSetting GoalsPersonal IntroductionWorking the RoomBusiness Card EtiquetteFollow-Up
  • Objectives & GoalsWhat are you trying toachieve?Who do you want to meet?What type of people do youwant to meet?How many people do youwant to talk to?What do you want to talkabout?
  • Goals Objective Goals Notes Find Employment Meet Potential Clients Extend Professional Network Give Back to the Community
  • Find the Right EventAsk Your Advisor & InstructorsCheck the Social Networks LinkedIn MeetUpCheck with Local Organizations Chamber of Commerce Advertising Federation American Marketing Association Business Groups
  • Who’s Going to the Event?Check DemographicsAsk ColleaguesCheck Social NetworksWho’s Going? Business Owners Sales People Other Students
  • Objectives & Goals Objective Goals Notes Give my Card to 3 Top Executives Look for the Creative Director of Find Employment Schedule a Meeting with 1 Executive Smith & Co Marketing Group Get the Cards of 3 Business Owners Ask Robert Jones for an Introduction to Meet Potential Clients Schedule a Meeting with 1 Owner the Owner of FiberLights Talk to 5 Interesting Professionals Extend Professional Network Introduce Karen Reed to Jim Jones Find a Way to Help 1 Professional Meet the Organization President Ask Jane Wright if she needs help Give Back to the Community Find Volunteer Opportunities planning the Summer Conference
  • Write Your IntroductionKeep it Short and Simple 30-45 SecondsWhat to Include Your Name & Occupation The Problems You Solve A Question at the End
  • Write Your IntroductionHi, My name is Shanna Kurpe. I’m abusiness owner and marketingstrategist. I meet a lot of companieswho have the best intentions oflaunching creative and effectivemarketing campaigns, but they oftenstruggle with finding the rightmessage, the right people or even theright time to complete the job. I try tomake it simple for these businesses,by managing their brand andmarketing projects so they don’t haveto. I don’t know - has that everhappened to you?
  • Write Your IntroductionHi, My name is Anne Smith. I’ma student and freelancedesigner. I meet a lot of businessowners who are looking forquality design work, but theydon’t have budgets to hire afull-time designer or an agency.Instead, they like the flexibilityand one-on-one attention from apersonal freelancer. Does thatmake any sense?
  • Write Your IntroductionHi, My name is Ryan Jones. I’ma design student at IADT. Iknow there are a lot of greatbusiness organizations out therethat need talented and dedicatedvolunteers. I’m always lookingfor great opportunities to getinvolved, give back meet newpeople and practice my designskills. Are you involved in anyexciting programs?
  • Practice Your Introduction Get in front of a mirror Practice “but” and “um” Keep it natural and relaxed Be confident Practice several versions
  • Work the RoomDon’t Gravitate Toward thePeople You Know Say “Hello” but Move On Meet StrangersAsk for IntroductionsGive Introductions
  • Business CardsWhat to Include: Name Job Title Number Email Website/Portfolio
  • Don’t Give a Card UnlessYou are Asked for a Card
  • Don’t Ask for a CardUnless You Plan to Use It
  • What if You Get STUCK?Politely Introduce them toSomeone Else “Amber, have you met Roger - he’s an engineer.”Then Quietly Slip Away
  • Follow UpThe Day After the Event Connect via LinkedIn or Email Remind Them of How You MetIf You Want to Meet Again Pick Up the Phone & CallWeeks and Months Later Refer them to Someone Congratulate Them Send Them an Invite
  • Photo CreditsBest Design Options. Graphic Designer Business Cards: 30 Creative Business Cards. 20August 2010. Web. Accessed 20 June 2012.Keitt, Jennifer. Mirror Mirror...Who’s the Prettiest of them All?Is it me? 5 June 2012. Web.Accessed 20 June 2012.Kell, Rita. Create a Buzz About Your CPA Firm at Networking Events. 15 October 2011.Web. Accessed 20 June 2012.Local Shop Rewards. 15 May 2012. Web. Accessed 20 June 2012.Scott, Marc. 5 Tips for Working with First Time Voice-Over Clients. 12 June 2012.Accessed 20 June 2012.Sheehan, Rob. The Importance of Goals. 18 January 2012. Web. Accessed 20 June 2012.Social Media QuickStarter. Introduction to LinkedIn. Web. Accessed 21 June 2012.