The Power of Google    Presented by Shanna Kurpe
AgendaOverview of the HearingClaims Against GoogleGoogle’s PositionQuestions to Ponder
The Power of Google:  Serving Consumers ofThreatening Competition?
Key Players    The Federal Trade Commission    The Senate Subcommittee on Antitrust, Competition    Policy and Consumer Ri...
The Case Against GoogleDoes Google servecustomers or threatencompetition?Do they unfairly promotetheir businesses in searc...
Do they live up to  their motto?
Primary AccusationsGoogle is a gateway to the web and controls what people see.Google favors its own content. Googles sear...
Major Complaints    “We believe Google has acted anti-competitively in at least two key ways: by misusing    Yelp review c...
Googles PositionGoogles algorithm is a scientific processGoogle creates jobs and economic valueGoogle levels the playing fie...
Questions to Ponder?Is it wrong that Google favors themselves in search engineranking results?Are the senators equipped to...
More Resources for YouWatch the Senate Hearing:  http://judiciary.senate.gov/hearings/hearing.cfm?  id=3d9031b47812de2592c...
Photo CreditsSEO Refugee. Googopoly. SEO Refugee. Web. Accessed 4 October2011.Diavolo. Photo of Eric Schmidt. Flickr. Web....
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The Power of Google: A Review of the 2011 Senate Subcommittee Hearing

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Internet Marketers and business professionals are watching closely as the U.S. Senate Subcommittee for Antitrust, Competition Policy and Consumer Rights seeks to answer the hard question, "Is Google a Monopoly?". In this presentation, Shanna Kurpe explains the hearing, introduces key players, and poses thoughtful questions about the Internet Law and Search Engine Marketing.

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  • The Power of Google: A Review of the 2011 Senate Subcommittee Hearing

    1. 1. The Power of Google Presented by Shanna Kurpe
    2. 2. AgendaOverview of the HearingClaims Against GoogleGoogle’s PositionQuestions to Ponder
    3. 3. The Power of Google: Serving Consumers ofThreatening Competition?
    4. 4. Key Players The Federal Trade Commission The Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights Eric Schmidt, CEO of Google Yelp and Other Disgruntled Companies
    5. 5. The Case Against GoogleDoes Google servecustomers or threatencompetition?Do they unfairly promotetheir businesses in searchengine results, such asYouTube, GoogleBooks andGoogle Travel?
    6. 6. Do they live up to their motto?
    7. 7. Primary AccusationsGoogle is a gateway to the web and controls what people see.Google favors its own content. Googles search ranking changes hurt a certain website or causedthem to lose traffic. Google deters other companies from innovating. Google is hurting small businesses. Google used third party reviews improperly for its Place Pages. Google limits choice in the Android mobile operating system.
    8. 8. Major Complaints “We believe Google has acted anti-competitively in at least two key ways: by misusing Yelp review content in their competing Places product and by favoring their own competing Places product in search results.” “The success of any website relies on two crucial elements: how useful it is to the consumer and therefore how highly it ranks in search engines. With both of these elements, Google is manipulating its systems and position to promote Google Places over other competing sites.”  "Today, Google doesn’t play fair. Google rigs its results, biasing in favor of Google Shopping and against competitors like us." “Google tracks us all day and night online and through our mobile phones, doesn’t take no for an answer, and gets wildly rich off its notes about us.  The Senate’s investigation into Google’s information monopoly should explore not only the anticompetitive threat to business but the privacy threat to us all.” 
    9. 9. Googles PositionGoogles algorithm is a scientific processGoogle creates jobs and economic valueGoogle levels the playing field for rival productsGoogle is facing competition from Twitter, Facebook and other socialnetworking sitesNielsen research suggests that users spend more time on Facebook thanany other websiteMicrosoft Bing launched in 2009 offers fierce competitionUsing Google is a Choice
    10. 10. Questions to Ponder?Is it wrong that Google favors themselves in search engineranking results?Are the senators equipped to handle a case like this?Is the government capable of supervising and/or authorizingthe Internet? Even so, should they?What is Google’s responsibility to government, smallbusiness, and the community?
    11. 11. More Resources for YouWatch the Senate Hearing: http://judiciary.senate.gov/hearings/hearing.cfm? id=3d9031b47812de2592c3baeba64d93cbRead Google’s Defense http://googlecompetition.blogspot.com/2011/09/guide-to- senate-judiciary-hearing.htmlRead Trip Advisor’s Complaint http://blumenthals.com/blog/2011/01/22/tripadvisor-reviews- google-places-the-saga-continues/
    12. 12. Photo CreditsSEO Refugee. Googopoly. SEO Refugee. Web. Accessed 4 October2011.Diavolo. Photo of Eric Schmidt. Flickr. Web. Accessed 4 October 2011.advancedtelepresence. The Power of Google Apps.advancedtelepresence. Web. Accessed 4 October 2011.Zimbio. Photo of Senator Al Franken and Amy Klobuchar. Zimbio.Web. Accessed 4 October 2011.Scoroncocolo. Google: Don’t Be Evil. Scoroncocolo. Web. Accessed 4October 2011.

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