Digital Marketing & Social Media Trends in 2013

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In this presentation, Shanna shares current research about the future of digital marketing and social media in 2013. This year, research points to an integrated marketing approach through multiple touch points and screens, with an emphasis on mobile marketing.

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Digital Marketing & Social Media Trends in 2013

  1. 1. Social Media in 2013 Presented by Shanna Kurpe Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  2. 2. AgendaSocial Media Trends for 2013 Consumer Behavior Marketing Activities Social Media Integration Ad Spending Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  3. 3. Consumer Behavior Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  4. 4. MediaFragmentation4-5 Screens (TV, PC, Mobile,Tablet & Vehicle) Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  5. 5. Online isOutdated - Mobileis the New Priority Mobile UsageIncreases 14 Times Over the Desktop Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  6. 6. MobileDevices Usedto Research, Shop and Share Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  7. 7. Marketing Activities Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  8. 8. 51.8%Marketers plan to Increase Social Media Spending in 2013 That’s down 3.2% from 2012. Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  9. 9. 66%of Marketers Looking to Expand Platforms 56% of Marketers Looking toIncrease Content Development Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  10. 10. Facebook, YouTube &Twitter Top 3 Interest in Google+ &Pinterest is on the Rise Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  11. 11. 77% of USInternet Users Connect with Brands via Facebook Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  12. 12. Marketing Spending to Increase in 2013 for Facebook (39.6%),Twitter (23.3%) and Pinterest (14.9%). Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  13. 13. Social Media is Seen as a Valuable Tool for Building Brand Awareness Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  14. 14. Social Media Integration Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  15. 15. 65% Marketers Plan toIntegrate Email with Social Media Marketing. Down 3% from 2012. Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  16. 16. 46.2%Marketers Plan to Increase Spending in 2013 on EmailMarketing thatSupports SocialMedia Channel Growth Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  17. 17. Ad Spending Trends Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  18. 18. Social Media Ad SpendingGrowth to Stay Steady. Mobile Ad SpendingGrowth Increase Until 2015. Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  19. 19. WorldwideIncrease in Social Media Ad Spending with the Exception of Western Europe Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  20. 20. Ad Spendingin Asia-Pacificto Increase by 48% in 2013and will reach$2 Billion Mark Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  21. 21. China will have 307.5 millionusers at end of 2012Social Network Spend to Reach $612.8Million in 2013 Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  22. 22. ConclusionMedia FragmentationMobile Marketing Priority Ad Spending Integration with Email MarketingEmphasis on Rich Media Copyright © 2013. All rights reserved. www.ShannaKurpe.com
  23. 23. SourcesAll Marketing Charts can be found on eMarketer, available in theLibrary Database for all IADT students. Copyright © 2013. All rights reserved. www.ShannaKurpe.com

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