What Makes You Special?      Presented by Shanna Kurpe
Today’s AgendaUnique Selling Proposition
What is a USP? The critical factor that makes you different and better than your competition.
Writing Your USPWrite Down the Following:  What Sets me Apart from Others in my Field?     Experience     Attitude     App...
ExampleUnique Selling Proposition | I combine my skills in designwith programming best practices to offer unique creatives...
Next SegmentDeveloping Your Messaging Strategy: How are You Going to Tell Your Story?
SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Goodall, Danny. The Unique Selling Proposition. 2 February...
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Personal Branding - What's Your Unique Selling Proposition

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Learn how to uncover your unique selling proposition and set your personal brand apart from the competition.

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  • Transcript of "Personal Branding - What's Your Unique Selling Proposition"

    1. 1. What Makes You Special? Presented by Shanna Kurpe
    2. 2. Today’s AgendaUnique Selling Proposition
    3. 3. What is a USP? The critical factor that makes you different and better than your competition.
    4. 4. Writing Your USPWrite Down the Following: What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience?
    5. 5. ExampleUnique Selling Proposition | I combine my skills in designwith programming best practices to offer unique creativesolutions based on sound technology.
    6. 6. Next SegmentDeveloping Your Messaging Strategy: How are You Going to Tell Your Story?
    7. 7. SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Goodall, Danny. The Unique Selling Proposition. 2 February2009. Web. 24 February 2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25February 2011.Reardon, Jeremiah. Brand Me Please. 7 July 2010. BeyondCredentials. Web. 25 February 2011.

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