What is a USP? The critical factor that makes you different and better than your competition.
Writing Your USPWrite Down the Following: What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience?
ExampleUnique Selling Proposition | I combine my skills in designwith programming best practices to offer unique creativesolutions based on sound technology.
Next SegmentDeveloping Your Messaging Strategy: How are You Going to Tell Your Story?
SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Goodall, Danny. The Unique Selling Proposition. 2 February2009. Web. 24 February 2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25February 2011.Reardon, Jeremiah. Brand Me Please. 7 July 2010. BeyondCredentials. Web. 25 February 2011.