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Personal Branding - What's Your Unique Selling Proposition
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Personal Branding - What's Your Unique Selling Proposition

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Learn how to uncover your unique selling proposition and set your personal brand apart from the competition.

Learn how to uncover your unique selling proposition and set your personal brand apart from the competition.

Published in Career
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Transcript

  • 1. What Makes You Special? Presented by Shanna Kurpe
  • 2. Today’s AgendaUnique Selling Proposition
  • 3. What is a USP? The critical factor that makes you different and better than your competition.
  • 4. Writing Your USPWrite Down the Following: What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience?
  • 5. ExampleUnique Selling Proposition | I combine my skills in designwith programming best practices to offer unique creativesolutions based on sound technology.
  • 6. Next SegmentDeveloping Your Messaging Strategy: How are You Going to Tell Your Story?
  • 7. SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Goodall, Danny. The Unique Selling Proposition. 2 February2009. Web. 24 February 2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25February 2011.Reardon, Jeremiah. Brand Me Please. 7 July 2010. BeyondCredentials. Web. 25 February 2011.