Personal Branding - Using Integrated Marketing to Tell Your Story

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Learn how to use the same integrated marketing techniques used by companies to tell your personal brand story.

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  • Personal Branding - Using Integrated Marketing to Tell Your Story

    1. 1. How Are You Going to Tell Your Story? Presented by Shanna Kurpe
    2. 2. Today’s AgendaMessagingCollateral
    3. 3. What is Messaging? The words, images, fonts and other elements you use to communicate your brand.
    4. 4. Consider the SensesTone & Voice | What Does My Message Sound Like?Fonts & Images | What Does My Message Look Like?Feelings & Emotions | What does my Audience Feel Whenthey interact With me?
    5. 5. Develop Your MessageWrite Down the Following: What Does My Audience Expect? Professionalism Enthusiasm Creativity What do I want to Portray?
    6. 6. What is Collateral?The Physical Assets YouUse to Communicate YourBrand.
    7. 7. Develop Your CollateralResume Slide PresentationBusiness Cards Physical PortfolioPersonal Website Twitter Background
    8. 8. Example
    9. 9. Next SegmentPlanning Your Integrated Campaign: How Are You Going to Share Your Story?
    10. 10. SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Daily Galaxy. Message in a Bottle. 20 November 2007. Web. 24 February 2011.Garner, Jim. Experiential Wedding Photography. 2010. Sir Lounge. Web. 4March 2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February2011.Nold, Allison. 2011. Personal Branding Collateral.Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web.25 February 2011.

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