Your SlideShare is downloading. ×
Health Communication Campaign to Hispanic Women
Health Communication Campaign to Hispanic Women
Health Communication Campaign to Hispanic Women
Health Communication Campaign to Hispanic Women
Health Communication Campaign to Hispanic Women
Health Communication Campaign to Hispanic Women
Health Communication Campaign to Hispanic Women
Health Communication Campaign to Hispanic Women
Health Communication Campaign to Hispanic Women
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Health Communication Campaign to Hispanic Women

612

Published on

A presentation outlining how to approach a social marketing campaign to motivate US Hispanic women to eat healthier and provide healthier meals for their family. This was put together during grad …

A presentation outlining how to approach a social marketing campaign to motivate US Hispanic women to eat healthier and provide healthier meals for their family. This was put together during grad school in a health communications class in 2008.

Published in: Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
612
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A Social Marketing Campaign to Encourage to Nutritious Foods in Hispanic Households By Shanna Kurpe
  • 2. The Health Problem
    • Hispanics suffer disproportionately from a number of health issues:
      • 3/4 Hispanics are overweight/obese
        • Compared to 2/3 of general population
      • 1/10 suffer from diabetes
        • Compared to 1/16 of general population
  • 3. What portion of the Hispanic population would I target and why?
    • First generation, Hispanic Mothers between the ages of 20-44 who make food purchases and live in Miami, New York, and Los Angeles.
      • Location
      • Family Role
      • Purchasing Behavior
      • Age
  • 4. What do I need to know about Hispanic Women?
    • Beliefs
      • Fatalism
      • Seize the day
      • Instant Gratification and Pleasure
      • More is Better
      • Bigger is Better
      • Collectivism
      • Family Roles
    • Motivations
      • Well-being of family
      • Provide better opportunities
      • Preserve cultural heritage
      • Protect family
      • Enjoy rewarding life NOW!!
      • Fulfill role within the family
  • 5. What would I market to Hispanic Women?
    • A traditional healthy lifestyle featuring Hispanic foods that will allow the mother to…
    • Teach her family about traditional foods
    • Enjoy her life with her family
    • Protect her family and its future
    • Fulfill her family role
  • 6. Preserving Your Past, Possessing Your Present, Protecting Your Future
  • 7. What barriers would I address?
    • Unknowledgeable about healthy foods, recipes, nutrition facts, etc.
    • Hard to find traditional healthy foods
    • Nagging of the children to buy unhealthy foods
  • 8. Where would I reach Hispanic Women?
    • New York, Miami, Los Angeles
      • Television (Univision, Telemundo)
        • Early Morning
        • Evenings (5p.m.-7p.m.)
        • Spanish-Language
      • Grocery Stores
        • Hispanic Markets
        • Produce Section
      • School Children
        • Schools in Hispanic neighborhoods
  • 9. How would I reach Hispanic women?
    • Spanish-Language Promotions:
      • Radio Advertisements
      • Recipe Cards in stores
      • Signage in grocery stores
      • School Programs
      • Web site

×