Discover & Leverage Your Personal Brand    In order to Advance Your Career                Copyright © 2012. All rights res...
What is Personal Branding?The process of promoting yourunique passions, characteristicsand skills as a marked personalbran...
Corporate Branding  Business             Unique                            Products Framework   +   Selling Proposition   ...
Personal Branding                  Personal  Passion   +   Characteristics               +            Skills              ...
Who is Shanna Kurpe? Master’s from FSU    Integrated Marketing &    Management IADT Faculty Member    Internet Marketing D...
Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Personal Websites                      Social Media Sites                          Facebook                          Linke...
This Stuff Doesn’t Just Happen           Overnight             Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Think Like a Corporate Brand            Copyright © 2012. All rights reserved. www.ShannaKurpe.com
Five Steps to Personal Branding1. Define Your Business Framework2. Define Your Target Market3. Define Your Value Propositi...
Your Business Framework  Mission   +   Vision                  +             Values                Copyright © 2012. All r...
Your Target Market  Type of                                             Hiring  Business   +   Job Title              +   ...
Your Unique Selling Proposition What Sets me Apart from Others in my Field?    Experience    Attitude    Approach    Philo...
Your Creative MessageTone & Voice |What does my message Sound like?Fonts & Images |What does my message Look like?Feelings...
Your Integrated Campaign A Holistic Approach Be Ubiquitous Content! Content! Content!   Personal   Third Party            ...
Questions & Answers?        Copyright © 2012. All rights reserved. www.ShannaKurpe.com
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5 Steps to Advance Your Career with Personal Branding

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Shanna Kurpe was invited to share career tips with a group of young professional in Barcelona, Spain. In this presentation, Shanna talks about her own personal branding efforts and shares 5 steps to advancing your career by thinking like a corporate marketer to promote your unique skills and qualities.

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Transcript of "5 Steps to Advance Your Career with Personal Branding"

  1. 1. Discover & Leverage Your Personal Brand In order to Advance Your Career Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  2. 2. What is Personal Branding?The process of promoting yourunique passions, characteristicsand skills as a marked personalbrand in order to advance yourcareerJust as a company would promotetheir business framework, sellingproposition and products/servicesas a corporate brand in order togrow their company Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  3. 3. Corporate Branding Business Unique Products Framework + Selling Proposition + & Services Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  4. 4. Personal Branding Personal Passion + Characteristics + Skills Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  5. 5. Who is Shanna Kurpe? Master’s from FSU Integrated Marketing & Management IADT Faculty Member Internet Marketing Degree Program Business Owner Proponent | Software + Marketing Blogger www.KurpeDiem.com www.ShannaKurpe.com Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  6. 6. Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  7. 7. Personal Websites Social Media Sites Facebook LinkedIn Twitter SlideShare Rich Media Images VideoCopyright © 2012. All rights reserved. www.ShannaKurpe.com
  8. 8. This Stuff Doesn’t Just Happen Overnight Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  9. 9. Think Like a Corporate Brand Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  10. 10. Five Steps to Personal Branding1. Define Your Business Framework2. Define Your Target Market3. Define Your Value Proposition4. Develop Your Messaging Strategy5. Plan an Integrated Marketing Campaign Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  11. 11. Your Business Framework Mission + Vision + Values Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  12. 12. Your Target Market Type of Hiring Business + Job Title + Patterns Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  13. 13. Your Unique Selling Proposition What Sets me Apart from Others in my Field? Experience Attitude Approach Philosophy How Can I use this Factor to my Advantage? How do I Communicate this to my Audience? Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  14. 14. Your Creative MessageTone & Voice |What does my message Sound like?Fonts & Images |What does my message Look like?Feelings & Emotions |What does my audience Feel whenthey interact with me? Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  15. 15. Your Integrated Campaign A Holistic Approach Be Ubiquitous Content! Content! Content! Personal Third Party Copyright © 2012. All rights reserved. www.ShannaKurpe.com
  16. 16. Questions & Answers? Copyright © 2012. All rights reserved. www.ShannaKurpe.com

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