Your SlideShare is downloading. ×
0
Persona Branding - Introduction
Persona Branding - Introduction
Persona Branding - Introduction
Persona Branding - Introduction
Persona Branding - Introduction
Persona Branding - Introduction
Persona Branding - Introduction
Persona Branding - Introduction
Persona Branding - Introduction
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Persona Branding - Introduction

541

Published on

Learn what Personal Branding is and how it can help you move your career forward.

Learn what Personal Branding is and how it can help you move your career forward.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
541
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. What is Personal Branding Presented by Shanna Kurpe
    • 2. AgendaWho is Shanna Kurpe?Introduction to Personal Branding
    • 3. Who is Shanna Kurpe? Internet Marketing Program Coordinator Adjunct Faculty Member MA, Integrated Marketing Comm. Former Director of Marketing, Roger West Creative Chief Marketing Officer for Proponent | Software + Marketing Blogger & Traveler for KurpeDiem Loads of Fun...I hope!
    • 4. skurpe@faculty.academy.edu
    • 5. What is Personal Branding? Branding Your Career as You Would a Company Passions + Personal Characteristics + Skills = Personal Brand Becoming a Linchpin
    • 6. Key Steps to BrandingDefine Your Business FrameworkDefine Your Target MarketDefine Your Value PropositionDevelop Your Messaging StrategyPlan an Integrated Marketing Campaign
    • 7. Personal Branding LabWhat is Personal Branding?What’s Your Story?Who’s Your Audience?What Makes You Special?How Are You Going to Tell Your Story?How Are You Going to Share It? Social Networking Social Sharing Social PublishingWhat’s the Point?
    • 8. Next SegmentDefining Your Business Framework: What’s Your Story?
    • 9. SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Ignition. Identity. 2011. Web. 25 february 2011.Linchpin Web Design. Linchpin. 2011. Web. 25 February 2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25February 2011.Reardon, Jeremiah. Brand Me Please. 7 July 2010. BeyondCredentials. Web. 25 February 2011.

    ×